Do not make these 5 Content Optimization Mistakes Ever. Introduction With over 200 million users, Instagram is one of the best and most widely used photo-sharing platforms that will enable you to share photos as well as videos with your followers. This rise of visual content on the internet is most apparent on Instagram, as a result of which most of the brands are scrambling to understand the best use of this platform. Brands are racing to capitalize on the growth of this platform and successfully learning how to make money on Instagram. One such way to make the most of this platform is Instagram Shopping which lets you create a product catalog on your profile. You can use this feature in your posts and stories, so when users tap a photo they can view the price of the product and its details. In this article, we will tell you how you can set up Instagram shopping to sell more products. #1. Check That You Meet the Eligibility Requirements To start Instagram shopping you need to make sure that you meet all the eligibility requirements. There are three requirements – # Only eligible physical goods that comply with Instagram’s commerce policies can be sold  # Your business should be based in the country where this feature is available. To know more about eligible countries visit Instagram Shop page # Your Instagram profile is connected to your Facebook business page You have the latest version of the Instagram app #2. Add Your Products Catalog to Facebook Business Page Instagram shopping feature pulls out the product from your Facebook catalog. So once you link your Instagram profile to the Facebook business page, sync your product catalog to it. After adding the products to the catalog and synchronizing it with Instagram, you will be able to tag them in your Instagram post and stories. #3. Get Your Instagram Account Approved Okay so once you have converted your Instagram to a business profile, Linked Instagram to your Facebook business page, created a Facebook shop, and synchronized your products to it, you need to get your Instagram page approved for shopping. Open your Instagram account, go to Settings, tap “Business”, and then Sign up for Instagram Shopping. Follow these steps to get your account approved. The review process can take a few days. Once it is done you will get a notification for the same. #4. Select Facebook Shop That Your Want to Add To Your Instagram Once your account is approved, then all you need to do is select which Facebook shop you are willing to connect to your Instagram Profile. To do this go to Instagram business settings and tap “Shopping”. After this simply select the Facebook shop that you want to link to your profile. Once you do this all your products will be synced across Facebook and Instagram. #5. Set Up Your First Instagram Shoppable Post Now that you are all set for Instagram Shopping, start tagging your post and stories and be ready to get some good conversions. Follow these easy steps – # Upload a photo just like your regular post # Hit “Tag option” # Start typing the name of the products that you want to tag. These names must correspond to the names in the product catalog. # Select the products as they appear in your search box (you can add up to  five products in single image or twenty products in the multi-image post) # Post the picture!! #6. Post Your Instagram Shopping Stories Do you know that more than 500 million people watch Instagram Stories every day? And the good news is you can also tag your products to Instagram stories so that customers can directly shop. To tag products in Instagram stories, upload a story, and simply hit the “Product” sticker on the top-right corner and select the goods from your catalog. You can even edit the color and text of these stickers. Tips to Increase Conversions With Instagram Shopping # Use high-quality images and videos. Use bright colors that suit your business profile. # Use relevant hashtags. This will increase the visibility of your posts and increase engagement. # Run a good promotional campaign. You can entice customers by giving them a coupon code or free shipping or even a free product on certain purchases. # Be authentic and engage with your audience. This will develop trust and they will stick to your brand for any future purchases # Share User-Generated Content. Feature the post and stories of your customers featuring your products (Take their approval first). This will boost your credibility and authenticity. Final Word Instagram shopping is one of the most amazing features that is constantly gaining popularity. Use this feature for your posts and stories and just see the wonders that it can do for your business. We hope that the above-mentioned steps help you to successfully set up the Instagram Shopping profile and sell more products. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction WHAT IS SEM? Search Engine Marketing or SEM is a form of internet marketing that allows the promotion of websites on the Search Engine Result Pages or SERPs. It is the type of marketing that helps websites gain traffic by purchasing ads on search engines. With over billions of websites online, it is a cut-throat competition for your website to stand out in the result pages. SEM provides an effective way to promote your website online. Search Engine Marketing is a practice of using paid advertisements on SERPs to market their website. These paid advertisements are also known as pay-per-click and they are of different types. Some are text-based while others are product promotion. In 2007, U.S. advertisers spent $24.6 billion on search engine marketing. And as of October 2016, Google leads the global search engine market with a market share of 89.3%. Bing comes second with a market share of 4.36%, Yahoo comes third with a market share of 3.3%, and Chinese search engine Baidu is fourth globally with a share of about 0.68% The advantage of adopting SEM is that is displays ads in front of motivated buyers at the right time i.e. at the time they are making up their mind to purchase. This makes it an effective and powerful to grow and promote businesses. WHAT IS PPC? Pay-per-click is a part of Search Engine Marketing that involves buying display ads wherein businesses can promote themselves. Advertisers only pay when someone clicks on the ad instead of the number of impressions that occurred. Apart from Google and Microsoft Advertising, social media platforms have incorporated this method and support PPC which helps Businesses display images, audios, and videos to attract consumers. The biggest advantage when it comes to PPC is its ability to track the progress and re-target the audience. It delivers much faster compared to other forms of marketing and provides real-time results for businesses to follow-up. Advertisers can target their audience using keywords, demographics like location, age, and purchase-behavior, etc. This makes it an effective way of targeting a specific audience that is interested in the shown advertisements. SEO and SEM? SEM incorporates SEO into its strategy as it includes both paid search results as well as organic search results. Keyword Research forms the foundation for both SEO and SEM strategies. They must be updated frequently to keep up with the evolving trends. There must be an alignment with both the SEO and SEM aspects of the strategies. Both the streams have the same goal end of that day i.e. to bring traffic and increase the visibility of the website. PPC incorporates SEO, and both the teams that are deal with SEO and SEM, need to co-ordinate and work alongside if this needs to be achieved. In Conclusion Search Engine Marketing is a tool to create and edit the website content to gain better visibility in the SERPs. There are various reasons why businesses invest in this marketing. First being, for its effectiveness in delivering results, allowing to track progress, and adjust This is a comparatively easy and reliable way of digital marketing that build credibility within budget. There is a process that goes into SEM and various steps involved which we will get in to with upcoming blogs. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction We often come across the term “Influencer” in our daily lives. It has become a savvy word that most of the people are used to. But what does it actually mean? What is Influencer Marketing? What do these influencers do and how brands approach them for marketing? We understand that there are a lot of questions to be answered, so let’s get to it: What is Influencer Marketing? Influencer marketing is a modern-day tool for marketing one’s product or service.  It is the means of collaborating with an influencer of a particular field that is related to your product or service and promoting your brand through them. Influencers are those people who can affect people’s purchase decisions and get your brand, the awareness, and the sales it needs.  It is a form of content-driven campaign that is prevalent mostly in social media platforms. But what makes an Influencer? How can we differentiate them and choose them to promote our brands and products? It’s simple.  They can be anyone who has a huge number of followers on social media platforms or eminent people who are considered experts in their fields by other people. Although there is a slight difference between influencers and celebrities. Celebrities normally collaborate in advertisements and commercials, where the product is praised and promoted. However, it is different when it comes to influencer marketing. Influencers can be anyone.  Even a normal person who has a good social media handle. They are those people who have taken the time and effort to build their online presence and attract followers. They care about their reputation and image.  Influencer marketing involves influencers to promote a product with honest opinions but still persuade their followers to purchase it. They can affect their followers’ buying decisions as their followers respect and trust the opinions of the influencer this is why they follow the influencer and not the brand itself.  They have built a reputation and are normally related to a distinctive niche. Finding the influencer that is related to your brand and has good engagement with your potential customers, is crucial. How to do this? We have got some tips to help you with this: # Define your Goals and Target Audience: The first step of its marketing strategy must focus on setting defined goals. Chalk out what is it that you’re looking for from this marketing campaign. Do you want to build brand awareness, or generate leads or convert sales? After understanding your goals, it’s time to target the right kind of audience What does your ideal client look like, or what are their interests? Do thorough research about the kind of audience who will be attracted to your brand.  # Analyze the kind of Influencers your target audience follows: After you find the right audience you want to target, analyze the different kinds of influencers they follow. What do their social accounts look like and how are they influenced by their influencers. List the influencers that your target audience follows in the majority. Do this and find the most relevant and the one that fits perfectly with your brand. # Find the right Influencer and Pitch them It is crucial to find the influencer who aligns with the brand, has a good social media handle, and has built a good reputation amongst their followers. This is important when it comes to persuading their audience. The followers don’t really care about the brand but they do value the opinions of these influencers.  Find one such influencer who will be willing to market your brand and pitch them your offer. Make it interesting and rewarding by a good amount of money and gifts.  # Build a Strategy It is important to build a holistic strategy for your marketing campaign. Keep in mind your goals, your target audience, and also the kind of influence you’ll be collaborating with while designing your marketing strategy.  Focus on these aspects and build step by step strategy involving the Influencer in the marketing strategy to provide insights. This will help collaborate well and build good relationships with them.  # Give Value consistently Once your marketing campaign kick-starts, offer value to your customers by Engaging with them, connecting with your audience, and giving offers and discounts.  Also, make sure to compensate the Influencer and do giveaways that will help attract more audiences and retain them better. This is a crucial step to retain your customers and keep them coming back to your brand. If customers don’t find the value from your brand, it will adversely affect not only yours as well as the Influencer’s reputation. So, tread carefully and make the most of the strategy.  In Conclusion: Influencer Marketing has led to a collaboration between major influencers with top brands. This method of marketing is gaining popularity and is an effective way to drive sales and build brand awareness. People buy from people, hence there is a need to connect with other people. This is where influencer marketing harnesses the power to connect, to promote a brand. Use these tactics to effectively carry out your influencer marketing campaigns, and grow your business. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction