The Challenge
Hammerzz Nightclub is best known for its best DJ nights & state-of-the-art Luxury Nightclub Goa. Hammerzz approached us in November 2020. Basically, they wanted to draw in more audiences who are looking for night parties to their website, organically and inorganically, creating more engagement and traffic.
For that, we had to consider different ways to improve their SEO ranking as well as take a look at the website in its current format to identify any areas for improvement.
During an initial SEO audit, we were able to identify:
- metadata was missing.
- The main keywords were not ranking.
- Load time of the website was very slow.

Solution
In order to overcome the challenges that we identified, we initially began to work on creating a strategy that was entirely fresh, such as optimising the title and meta tags on the website. By doing this, search engines are able to decipher what the content on your page is about, and therefore are more likely to show your results first in the search engine. We did this for every page as well as the homepage to ensure that no opportunities were missed to improve ranking. Loading time of the page was also identified and, accordingly, reduced image file sizes which helped to improve the website’s performance. We also carried out competitor analysis, strategies that can provide you with a distinct advantage in the competitive environment.
By conducting highly detailed keyword research, we gain a deeper insight into the audience; how they search online and could rank for keywords on Google. Based on this understanding, we worked with our targeted keywords and started with off-page techniques. Optimising for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. off-page techniques helped the website appear higher in search rankings. Along with improving the organic ranking, we put additional focus on finding new and innovative ways to drive new users to the website and increase traffic. We regularly keep an eye on SEO rankings. Regularly tracking our SEO ensures our onsite content is accurate with regards to what users are searching for. The effort of an aggressive keyword paid off. We were able to rank 7 keywords on the First Search engine ranking page.
Meanwhile, we introduced a Paid Search Campaign on Google with the aim of generating website traffic. We wanted to diverge all traffic for “nightlife” onto the website. Keeping this in mind, we extensively researched the target audience, i.e., all those looking for night parties in North Goa. We ran Google ads through the months of November and December for about 2 weeks. And with careful budget management and consistent keyword management and analysis, we managed to receive over 241 website visitors. The Ads were run in major places in North Goa. Also managed to improve the click rate and reduce the cost per click in December.
Using a combination of SEO and PPC we witnessed exponential growth in organic traffic through targeted pay-per-click campaigns in Google analytics. Working on target audiences, locations and new user traffic increased. Improving website speed and functionality in tangents was also leading to its ranking factors.
The Results
- We started the management & optimization of Hammerzz website in November 2020, now almost a year later in Jan 2022,
- We have reached the Top rank for most nightlife related keywords on google.
- New users: increased by 1,607.22%
- Sessions increased by 1,787.42%
- Page views increased by 1,809.48%
- Increased organic search by 1787%.
- Direct search increased by 2078%
- Traffic through social media increased by 2,884.21%

Testimonials

After a long search for a good digital marketing company to accommodate my business marketing needs, I was finally referred to Digit Cure. I just cannot emphasize enough how excellent their work is!!! They get very involved in your business and make you feel like they are an inseparable part of it. They are efficient, responsive and professional. Also, they are persistent and run after you (even if you’re busy) to check, proofread or give feedback for their work. You can absolutely trust them to take charge too. PS: This is the most honest review ever. THANKS DIGIT CURE FAM!
Mahra Alshamsi ~ Asylum

I am extremely satisfied with the work done by Digit Cure in attracting a wider audience to my restaurant with their social media, content creation and online promotion services. Their performance has been exception and has got me a lot of new customers.

Hats off to team Digit Cure who have provided our team with the support that has driven results. Real appreciation to them for building a brilliant website, executing effective social media campaigns and designing attractive billboards that have helped to build our brand presence both online & offline in real quick time.