Job Responsibilities:

• Management of social media channels.
• Creating brand awareness by developing engaging, creative, and innovative content for regular posting, which enlightens audiences and promotes brand-focused messages.
• Creating Digital Marketing strategies in accordance to client goals and requirements.
• Taking care of the different aspects of Digital Marketing from SEO, SEM, Social Media Marketing, Content Marketing, Performance Marketing, E-mail Marketing etc.
• Structuring behavioural aspects of potential customers.
• Set and achieve account targets.
• Ability to meet deadlines.
• Regularly monitoring the competitor social media sites and creating analysis reports.
• Tracking relevant social media influencers for various brands to enhance overall brand reputation and extend the reach through influencer channels.
• Keep up to date with any social media trends.
• Provide a social media performance report for the clients.
• Train/assist the team members.
• Planning of marketing strategies to help drive traffic, engagement & leads.
• Responding to any mentions over social media.
• Creating and promoting company blogs.
• Audits and analyses social media presence, including digital advertising costs and returns.
• Assist with the general day-to-day administrative tasks.
• Excellent knowledge of research requirements for social media strategy.
• Assigning creatives and videos and coordinating with the creative team.
• Coordination with other team members and departments to develop social media timelines that coincide with ad campaigns, product releases and other brand messages.
• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Maintaining a secure database of all login credentials.
• Exploring the potential value of social media sites that are not yet on our list.
• Discussing and reporting the daily, pending and completed tasks to your reporting head.
• Proactively identifying and providing recommendations on the performance of the content and their engagement.
• Creating strategies to increase online traffic, generate leads, remarketing strategies for the client’s growth.
• Designing and overseeing the different aspects of the digital marketing department, which includes emails, creating and maintaining database, displays, and advertising campaigns.
• Plan and manage various social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Quora, Pinterest, Google, Reddit etc.
• Develop and monitor campaign budgets.
• Tracking the conversions and improving the percentages and numbers.
• Improving the user experience on the company’s website which includes design, content and usability.
• Prepare accurate reports and analyse the performance of the marketing campaigns. Accordingly, they should take action after understanding what went wrong.
• Coordinate with different departments to improve the overall results.
• Manage, train and supervise the rest of the team.
• Identify the latest trends and technologies emerging in the market. They should also respond to them quickly.
• Evaluate the important metrics which affect the traffic website, target audience, and service quotas.
• Work with the team daily to brainstorm innovative and new growth strategies.
• Manage and oversee all different contests, digital projects, and giveaways properly.
• Collecting and Evaluating customer feedback data regularly.
• Evaluating competitor’s Digital Marketing strategies, creating plans and providing suggestions to perform better.
• Review and create standard operating procedures (SOPs) and advise on opportunities for improvement.
• Conduct interviews, make hiring decisions, then onboard and train new operational employees if required.
• Coordinate and manage the work of all operational employees by directing members of the team to meet company goals and key performance indicators (KPIs)
• Manage employee performance and assists employees in making improvements to their performance through coaching, mentoring, training, skill development, and administering performance reviews.
• Ability to be collaborate with cross-functional peers, managers, subordinates, and partners to achieve business results.

Job Requirements:

• A bachelor’s degree in marketing major or a relative field is a must having certificates/ Courses in digital marketing field.
• Minimum 3 years of experience in the Account Manager role.
• Needs to be experienced with Google ads, Facebook ads, LinkedIn ads etc.
• Good knowledge of different digital marketing channels and experience with online marketing tools, in-depth knowledge of different social media platforms, website analytics, and best practices.
• Able to work with colleagues at all levels to develop marketing goals and evaluate results
• Good at problem-solving, writing skills and has great analytical skills
• Highly creative in work, outstanding interpersonal and communication skills.
• Stay up-to-date with the latest trends in the industry and technologies in the market.
• Ability to multi-task and meet strict deadlines.