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Route 66
The Challenge
Conceptualized by Savio Noronha, Route 66 is an American inspired biker resto- bar in Panaji Goa with an ambience to match a diner in the United States!
Despite Route 66 having an established reputation, it wasn’t reaching it’s digital potential. Engagement & offers were minimum for online customers.
We went through the complete online presence of the brand and came up with an action plan to increase footfalls and online orders.We identified the following solutions for the same:
- Local SEO for major keywords
- Brand Awareness across targeted locations
- Facebook Link Ads redirected to Swiggy
The Solution
Plan of Action: ORGANIC
- Highlighted the American Dining Experience by developing insightful content and regular activity across social media platforms was maintained to encourage reservations.
- Engaging designs were used on social media platforms like Facebook & Instagram to generate traction and local buzz.
Plan of Action: PAID
- Using radius targeting, only people interested in restaurants and in tasting different cuisine were narrowed down.Â
- The ads we set up targeted only a specific audience, & through Facebook ads we generated leads for Route 66’s Swiggy operation
The Results
- There was a 25% increase in business after 1 month of organic promotion There was a 45% growth in business through Facebook / Instagram Ads FB promoted posts and organic engagement achieved a significant following and user-contributed content Client received an ROI of 3600% on its investments