Do not make these 5 Content Optimization Mistakes Ever. Introduction Brand loyalty is an invaluable reward and is more important than getting new followers. In fact, customer retention can boost your revenues as 80% of your revenues come from existing clients. (Gartner) The likelihood of converting an existing person into a loyal customer is 60-70% more than converting a prospect into a new consumer. Also getting new customers is 5 times more expensive than retaining old ones. Due to all these reasons, it is important to build a group of loyal customers for your business. So we have compiled 7 ways to build brand loyalty with social media. #1. Share Quality Content In order to maintain your followers, you need to share quality content that is useful for them. The formats that you choose for displaying the content is equally important. The audience should find it interesting and worthy. Better quality content will give you more shares, likes, and comments. This will also increase audience engagement. Also, include visual content such as videos, pictures, infographics to make your content more striking and noticeable. #2. Answer and Acknowledge Your Customers People like to be acknowledged. In a recent study, 72% of the millennials said that they are loyal to the brands that respond to them. Make sure that you consistently respond to the questions posted by your followers. Once you answer them, they will feel connected and part of your network. You can also directly engage with them by replying to their comments and reposting their posts. This will build a sense of brand loyalty. Also, you can answer the queries posted by anyone apart from your followers. Simply search for keywords or hashtags related to your industry, find the questions, and precisely answer them. #3. Share Positive Feedbacks Share the positive reviews you get from customers. This will help you to build the trust of existing customers and at the same time, you’re likely to attract new followers. This is due to the psychological fact that people tend to follow the crowd and they will be loyal to the brand that has good customer reviews. You can directly ask for customer reviews. Once they leave a positive review, thank them and share their review with all your followers. #4. Share User-Generated Content Your customers are creating content of their own. One of the great ways to improve brand loyalty is to share user-generated content. You can share the photos and videos they take while using your product. You can also run a contest and invite them to tag you or use your brand’s hashtag. This will make it easier for you to locate such content. This will build trust in the minds of followers as this content is created by the users and not your brand. #5. Share Your Opinions and Values People usually engage with brands that share their beliefs and values. You can share the values of your brand and fundamental principles with your followers to build a similar community. A brand will get more loyal customers if it creates posts about environment protection, equality on the basis of gender, etc. This attracts target customers who will know that the brand is conscious of society. But at the same time make sure to be authentic. Say what you believe, not what people want to hear. #6. Engage with an Influencer Almost 50-60% of people find out about a brand through social media influencers. Users trust influencers and their reviews. So it is a good idea to get in touch with an influencer who has a similar brand image as yours or someone who specializes in the industry. If such an influencer will show trust in your product, the followers will be encouraged to buy the same for themselves. #7. Make Use of Ads Using ads and paid promotion is a strategy to build new customers and increase your presence. But you can also use it to build brand loyalty. Dynamic ads can be used by your brand to target your existing customers and encourage them to purchase more from your brand. Dynamic ads can be started by connecting your product catalog to Facebook. After setting this up, Facebook’s algorithm will choose relevant products and show it to your past customers. Such products are displayed on the basis of their purchase history. Final Word Social media is an important tool to engage with your audience. It is also a powerful tool to build new customers by influencer partnerships or ads, etc. once you are past the introduction phase, you need loyal customers. Using these seven strategies can help you build brand loyalty on all the social media accounts of your business. Try various combinations and strategies and check what works best for you. Good luck!! You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction One of the major goals of advertisement is to drive sales for your business. This is especially in the case of paid advertisements where you want maximum conversions or page visits. This is where marketers calculate Return on Ad Spend (ROAS) in order to measure the effectiveness of a marketing campaign. It is used to calculate the profits made by or attributable to a marketing campaign. The formula for ROAS = Revenue from Advertisement / Cost of Advertisement Now that we have seen the calculation, let’s look at 5 proven strategies to improve ROAS. 5 Ways to Improve Return on Facebook and Google Ad Spend #1. Target the Right Audience Whether it is Facebook or Google Ad, getting the right audience is the key. One mistake that you must be making is trying to reach as many people as possible without checking if they are really interested in your product. So instead of reaching the maximum number of people, your target should be to reach the right audience. How to Target the Right Audience on Facebook # Use Facebook Insights to filter your audience on the basis of demographics i.e. age, location, gender, interests, and other factors. # Use Facebook Custom Audience for more effective targeting. It will help you to create a group of targeted customers who are more related to your business such as past customers, people who have visited your website, people who have installed your app, etc. # Target your campaigns for both mobile and desktop users. How to Target the Right Audience on Google # Focus on in-market audience i.e. the people who are already searching for a particular product. # Focus on affinity audiences based on their search history, political opinions, interests, etc. # Get your site targeting right in order to control ad placements on websites that you want to be seen on. #2. Optimize Your Landing Page Every person who clicks through your ad wants to see something worth on your landing page. A well-constructed landing page will enhance customer experience and increase conversions. Once you have a good looking landing page, it is important to optimize it and check its speed. As per a study conducted by Neil Patel, 40% of people abandon a website if it takes more than 3 seconds to load. Tips To Optimize Your Landing Page # Use simple headlines that match the style and tone of your ad Add proper visuals to make content easy to consume # If you are adding CTA, make them short and compelling. Also, the visitors should know where to click # Keep an eye on loading time #3. Use Appropriate Keywords In order to increase your ROAS exponentially, focus on the right keywords, and place them correctly. Whenever you search for something on Facebook or Google, the results that appear in the results are dependent on the keywords. So if you want your ad to show up on the landing page, you need to bid for the right keywords. Consider the following tips – # Focus on specific keywords rather than general ones to have a better ROAS. # Using negative keywords can reasonably improve targeting and ROAS by showing ads to only those people who are ready to make a purchase. By this you can avoid the audience you don’t want. # Look out for the search terms report to know exactly the keyword used by your potential customers. #4. Gather Data So far we have known that increasing your ROAS depends on targeting the right audience and sharing the customized message with them. This targeting is in turn dependent on your knowledge about users and their choices. So you need to gather data about your users to increase ROAS. Focus on Following Data – # Mobile device or desktop, what is the platform that is used by the majority of your customers? # What kind of content appeals to them the most and what content gets you maximum engagement. # Do your ads perform better on Facebook feeds or as a Facebook suggested video? #5. Split Test the Ads Split testing is a strategy where you can compare two elements of a marketing campaign to gain insights on which one will perform better. You can apply split testing on landing pages, Facebook posts, Facebook ads. Using this strategy on your marketing campaign can increase your ROAS by 10 times! Yes, you heard it right. Split Test on Facebook Through this feature, you can submit various versions of your ad. This can be with variations in images, titles, videos, landing pages, and so on. Facebook will tell you what combinations work best and what didn’t. Split Test on Google Like Facebook, Google has a split test feature where the focus is on the following points # Headline # First-line # Second line # Display URL Split testing of your ads on Facebook and Google helps you to track the results of your campaign. By making the changes suggested or changing the things that are not working, you can see improvement in your ROAS. Final Thoughts ROAS is a powerful metric for any marketing campaign. By focussing on your ad spend and the revenue generated by those ads, you can find out the areas where your marketing campaign needs improvement. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction Pinterest is creative and fun to look at, but this social media platform is meant for much more! Did you know that Pinterest has over 300 million Global Monthly Active Users? This makes it one of the most versatile and impactful social media marketing platform, that attracts visitors with highest purchase intent. Pinterest Marketing can help your business grow and generate leads. Wondering how to do this? We will help you. Here are top 6 ways you can strategically market for your brand on Pinterest: #. Optimizing your Pinterest profile: Setting up a profile in Pinterest is an easy task but it is also important to optimize it. Let your customers get to know brand clearly. Your brand must be able to give a clear idea as to what it is and what it does for your customers. Here are few ways you can do this: #. A distinct logo that represents your brand #. An attractive cover photo that resonates with the brand-style #. A description that aptly describes about brand to the customers      #. Include your URL Also, have few posts highlighted on your ‘featured board’ that gives a gist of your brand visually. Looking at your profile, your customers should get an idea as to what to expect from you. This helps boost brand awareness #. Have clear goals: Before starting to get on with marketing your brand on Pinterest, begin with identifying your goals. What do you expect out of this? Understanding and designing clear goals whether it be brand awareness, visibility or to generate leads, can help you design an appropriate strategy. Just like any other social media platform like Instagram or Facebook, it is crucial to plan out the budget, time consumed and the target goals. #. Create pins that stand out 85% of Pinners search for and prefer visual content. This makes Pinterest a visual platform where users can also click on live links. Make it a point to include visually-appealing imagery in your strategy as users tend to click on pins that pop and catch their attention. Have an attractive theme for your profile and create content that is both informative and attractive. Here are some tips to do this: #. Maintain a 2:3 ratio #. Include your brand logo #. Adding a concise and clear copy to tell better stories to targeted audience. #. Choose images that show context of your product/service and its benefits. #. A powerful Content Marketing Strategy Just like Instagram or Facebook, you need to have a strong content marketing strategy even for your Pinterest profile. It is important to understand what your customers want, be it in form of content and images. Understanding this, will help you develop a content strategy to suit your audience. These tips may help: #. Attractive imagery- Pinterest is a visual platform. A visitor will be attracted through images that pop and get their attention #. Instructive Pins- 84% of Pinners say that Pinterest helps them learn new things. Simple DIYs and recipes to help audience learn something new, can add value to your brand and your profile. #. Inspirational Content- Let your users feel inspired through your pins. Create pins that is inspiring and relevant to your industry and get them attracted to your brand. #. Informational Content- Create content that informs through the use of infographics, so your audience can learn something new when they visit your pins. #. Add save buttons to your site While using Pinterest for business, irrespective of what your goal is, you need to get the visitor to save your pins as this encourages them to learn about your brand. It also helps the visitor to come back to the pins when in need and make a purchase. Adding save buttons to your pins makes it easier for visitors to pin your content by just a click.  Another similar tip would be to add shop the look pins, which would help generate sales for the products in your pins. #. Post at the right time for maximum engagement Just like any other social media platform, in Pinterest too, the optimum engagement is obtained by posting at the right times. Apart from this, the shelf life of your posts is much longer in Pinterest than in Instagram or Facebook. In Pinterest, we observe seasonal and occasional content more popular. According to Pinterest’s own seasonal research, Pinners start engaging with occasions, months in advance – such as summer-themed Pins gaining traction in early spring, and winter holiday Pinning starting in June. This makes it important to post at the right time to get in front of audience and engage better. Also, analyse your post’s insights to see which content is performing better and what audience likes. In Conclusion: Pinterest Marketing or using Pinterest for business purposes can be beneficial for your brand. It helps boost visibility, increase brand awareness and helps generate sales. Use the mentioned practices to help grow your brand and get most out of your pins. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction Content Marketing Strategy, if done correctly, can significantly boost your ranking on the SERPs. Recent statistics reveal that marketers who blog consistently will acquire 126% more leads than those who do not. With over 2 million blogs online, how do you plan to stand out? Here, we have come up with the top 7 ways you can find topics for your blog to improve SEO ranking: Competitions Sometimes, we are all looking everywhere but the people who are out-performing us. Most of the tricks and tactics can be learned by just observing and analyzing your competitors. Check out the content that your competitions publish. Assess their keywords and the kind of topics they create content. Try implementing the strategies for your blog. This method would help in understanding what works and what doesn’t.  Understanding your prospects Do your research on your target customers. Understand their pain points, their objectives for buying your product or service. Step into their shoes and think about what they want to know from your blog. Understanding your prospects will help in coming up with relevant topics they tend to search for in the search engines. By analyzing their problems and triggers, you can create content that connects with them. Create Blogs that hold practical value Every prospect that visits your blog; comes with an expectation to find valuable information. Along with this, the information provided needs to be practical and useful for their lives too. Social Media Examiner’s report, over half of all marketers agree that unique and useful content is the most vital type of content. If the visitor finds your content both valuable and informative, they are likely to return to your website again.  Use Tools The Google platform has various tools that can help you find topics that help improve SEO. It can be a worrisome task to generate ideas for your blog frequently. But tools like Keyword Planner, Content Idea Generator, UberSuggest, and many more tools make this easier. Use these tools to deliver relevant and valuable content for your prospects.  Do your Keyword Research It is a well aware fact that keyword research is very crucial in terms of creating SEO-friendly blog posts. Doing proper research on keywords that are relevant and of high-value helps rank better in the SERPs. Using long-tail keywords along with high-ranking or moderate-ranking keywords to get your blogs ranked can positively impact on the traffic and conversion rate. Optimize your content Apart from finding blog topics that are popular and trending, it is also crucial to optimize your content and your website to enable it to rank higher on the search result pages. Using the right on-page as well as off-page SEO strategies, along with optimization of title, description, and meta tags can help your content attract traffic and generate leads. Including visuals and structuring the pages to make it easy to ready by can also enhance user experience. Bonus Point Apart from the mentioned points, it is also necessary to create content that is of high-quality. Aim at making content that has the following structure- a catchy headline, an introduction, main points, testimony, and call to action. Break the content into sections and bullet points so that the reader finds it easy to consume it.  Creating content this way will ensure your customer finds the blog post both informative and engaging.  In Conclusion Every blog aims to be a part of the first page of the SERPs and use the tool of content marketing to achieve this. Content Marketing is crucial for any and every business but takes time, patience, and planning. Use the given tips along with creating high-quality and engaging content for your users to rank your page higher and drive traffic and generate leads. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction With over 200 million users, Instagram is one of the best and most widely used photo-sharing platforms that will enable you to share photos as well as videos with your followers. This rise of visual content on the internet is most apparent on Instagram, as a result of which most of the brands are scrambling to understand the best use of this platform. Brands are racing to capitalize on the growth of this platform and successfully learning how to make money on Instagram. One such way to make the most of this platform is Instagram Shopping which lets you create a product catalog on your profile. You can use this feature in your posts and stories, so when users tap a photo they can view the price of the product and its details. In this article, we will tell you how you can set up Instagram shopping to sell more products. #1. Check That You Meet the Eligibility Requirements To start Instagram shopping you need to make sure that you meet all the eligibility requirements. There are three requirements – # Only eligible physical goods that comply with Instagram’s commerce policies can be sold  # Your business should be based in the country where this feature is available. To know more about eligible countries visit Instagram Shop page # Your Instagram profile is connected to your Facebook business page You have the latest version of the Instagram app #2. Add Your Products Catalog to Facebook Business Page Instagram shopping feature pulls out the product from your Facebook catalog. So once you link your Instagram profile to the Facebook business page, sync your product catalog to it. After adding the products to the catalog and synchronizing it with Instagram, you will be able to tag them in your Instagram post and stories. #3. Get Your Instagram Account Approved Okay so once you have converted your Instagram to a business profile, Linked Instagram to your Facebook business page, created a Facebook shop, and synchronized your products to it, you need to get your Instagram page approved for shopping. Open your Instagram account, go to Settings, tap “Business”, and then Sign up for Instagram Shopping. Follow these steps to get your account approved. The review process can take a few days. Once it is done you will get a notification for the same. #4. Select Facebook Shop That Your Want to Add To Your Instagram Once your account is approved, then all you need to do is select which Facebook shop you are willing to connect to your Instagram Profile. To do this go to Instagram business settings and tap “Shopping”. After this simply select the Facebook shop that you want to link to your profile. Once you do this all your products will be synced across Facebook and Instagram. #5. Set Up Your First Instagram Shoppable Post Now that you are all set for Instagram Shopping, start tagging your post and stories and be ready to get some good conversions. Follow these easy steps – # Upload a photo just like your regular post # Hit “Tag option” # Start typing the name of the products that you want to tag. These names must correspond to the names in the product catalog. # Select the products as they appear in your search box (you can add up to  five products in single image or twenty products in the multi-image post) # Post the picture!! #6. Post Your Instagram Shopping Stories Do you know that more than 500 million people watch Instagram Stories every day? And the good news is you can also tag your products to Instagram stories so that customers can directly shop. To tag products in Instagram stories, upload a story, and simply hit the “Product” sticker on the top-right corner and select the goods from your catalog. You can even edit the color and text of these stickers. Tips to Increase Conversions With Instagram Shopping # Use high-quality images and videos. Use bright colors that suit your business profile. # Use relevant hashtags. This will increase the visibility of your posts and increase engagement. # Run a good promotional campaign. You can entice customers by giving them a coupon code or free shipping or even a free product on certain purchases. # Be authentic and engage with your audience. This will develop trust and they will stick to your brand for any future purchases # Share User-Generated Content. Feature the post and stories of your customers featuring your products (Take their approval first). This will boost your credibility and authenticity. Final Word Instagram shopping is one of the most amazing features that is constantly gaining popularity. Use this feature for your posts and stories and just see the wonders that it can do for your business. We hope that the above-mentioned steps help you to successfully set up the Instagram Shopping profile and sell more products. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction WHAT IS SEM? Search Engine Marketing or SEM is a form of internet marketing that allows the promotion of websites on the Search Engine Result Pages or SERPs. It is the type of marketing that helps websites gain traffic by purchasing ads on search engines. With over billions of websites online, it is a cut-throat competition for your website to stand out in the result pages. SEM provides an effective way to promote your website online. Search Engine Marketing is a practice of using paid advertisements on SERPs to market their website. These paid advertisements are also known as pay-per-click and they are of different types. Some are text-based while others are product promotion. In 2007, U.S. advertisers spent $24.6 billion on search engine marketing. And as of October 2016, Google leads the global search engine market with a market share of 89.3%. Bing comes second with a market share of 4.36%, Yahoo comes third with a market share of 3.3%, and Chinese search engine Baidu is fourth globally with a share of about 0.68% The advantage of adopting SEM is that is displays ads in front of motivated buyers at the right time i.e. at the time they are making up their mind to purchase. This makes it an effective and powerful to grow and promote businesses. WHAT IS PPC? Pay-per-click is a part of Search Engine Marketing that involves buying display ads wherein businesses can promote themselves. Advertisers only pay when someone clicks on the ad instead of the number of impressions that occurred. Apart from Google and Microsoft Advertising, social media platforms have incorporated this method and support PPC which helps Businesses display images, audios, and videos to attract consumers. The biggest advantage when it comes to PPC is its ability to track the progress and re-target the audience. It delivers much faster compared to other forms of marketing and provides real-time results for businesses to follow-up. Advertisers can target their audience using keywords, demographics like location, age, and purchase-behavior, etc. This makes it an effective way of targeting a specific audience that is interested in the shown advertisements. SEO and SEM? SEM incorporates SEO into its strategy as it includes both paid search results as well as organic search results. Keyword Research forms the foundation for both SEO and SEM strategies. They must be updated frequently to keep up with the evolving trends. There must be an alignment with both the SEO and SEM aspects of the strategies. Both the streams have the same goal end of that day i.e. to bring traffic and increase the visibility of the website. PPC incorporates SEO, and both the teams that are deal with SEO and SEM, need to co-ordinate and work alongside if this needs to be achieved. In Conclusion Search Engine Marketing is a tool to create and edit the website content to gain better visibility in the SERPs. There are various reasons why businesses invest in this marketing. First being, for its effectiveness in delivering results, allowing to track progress, and adjust This is a comparatively easy and reliable way of digital marketing that build credibility within budget. There is a process that goes into SEM and various steps involved which we will get in to with upcoming blogs. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction We often come across the term “Influencer” in our daily lives. It has become a savvy word that most of the people are used to. But what does it actually mean? What is Influencer Marketing? What do these influencers do and how brands approach them for marketing? We understand that there are a lot of questions to be answered, so let’s get to it: What is Influencer Marketing? Influencer marketing is a modern-day tool for marketing one’s product or service.  It is the means of collaborating with an influencer of a particular field that is related to your product or service and promoting your brand through them. Influencers are those people who can affect people’s purchase decisions and get your brand, the awareness, and the sales it needs.  It is a form of content-driven campaign that is prevalent mostly in social media platforms. But what makes an Influencer? How can we differentiate them and choose them to promote our brands and products? It’s simple.  They can be anyone who has a huge number of followers on social media platforms or eminent people who are considered experts in their fields by other people. Although there is a slight difference between influencers and celebrities. Celebrities normally collaborate in advertisements and commercials, where the product is praised and promoted. However, it is different when it comes to influencer marketing. Influencers can be anyone.  Even a normal person who has a good social media handle. They are those people who have taken the time and effort to build their online presence and attract followers. They care about their reputation and image.  Influencer marketing involves influencers to promote a product with honest opinions but still persuade their followers to purchase it. They can affect their followers’ buying decisions as their followers respect and trust the opinions of the influencer this is why they follow the influencer and not the brand itself.  They have built a reputation and are normally related to a distinctive niche. Finding the influencer that is related to your brand and has good engagement with your potential customers, is crucial. How to do this? We have got some tips to help you with this: # Define your Goals and Target Audience: The first step of its marketing strategy must focus on setting defined goals. Chalk out what is it that you’re looking for from this marketing campaign. Do you want to build brand awareness, or generate leads or convert sales? After understanding your goals, it’s time to target the right kind of audience What does your ideal client look like, or what are their interests? Do thorough research about the kind of audience who will be attracted to your brand.  # Analyze the kind of Influencers your target audience follows: After you find the right audience you want to target, analyze the different kinds of influencers they follow. What do their social accounts look like and how are they influenced by their influencers. List the influencers that your target audience follows in the majority. Do this and find the most relevant and the one that fits perfectly with your brand. # Find the right Influencer and Pitch them It is crucial to find the influencer who aligns with the brand, has a good social media handle, and has built a good reputation amongst their followers. This is important when it comes to persuading their audience. The followers don’t really care about the brand but they do value the opinions of these influencers.  Find one such influencer who will be willing to market your brand and pitch them your offer. Make it interesting and rewarding by a good amount of money and gifts.  # Build a Strategy It is important to build a holistic strategy for your marketing campaign. Keep in mind your goals, your target audience, and also the kind of influence you’ll be collaborating with while designing your marketing strategy.  Focus on these aspects and build step by step strategy involving the Influencer in the marketing strategy to provide insights. This will help collaborate well and build good relationships with them.  # Give Value consistently Once your marketing campaign kick-starts, offer value to your customers by Engaging with them, connecting with your audience, and giving offers and discounts.  Also, make sure to compensate the Influencer and do giveaways that will help attract more audiences and retain them better. This is a crucial step to retain your customers and keep them coming back to your brand. If customers don’t find the value from your brand, it will adversely affect not only yours as well as the Influencer’s reputation. So, tread carefully and make the most of the strategy.  In Conclusion: Influencer Marketing has led to a collaboration between major influencers with top brands. This method of marketing is gaining popularity and is an effective way to drive sales and build brand awareness. People buy from people, hence there is a need to connect with other people. This is where influencer marketing harnesses the power to connect, to promote a brand. Use these tactics to effectively carry out your influencer marketing campaigns, and grow your business. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction