Instagram Reels: Is this the New TikTok?


With the ban on the app Tik-Tok, millions of tik-tokers were left clueless as to what next. The Government of India issued a permanent ban on TikTok and was on effect from 29th July 2020. The platform had reach like no other app and consisted of 178 million monthly active users in India with an average time of 36 minutes per day spent on the app.

Many other India-based micro-video sharing apps are now gaining popularity. Instagram has also has set foot in the game. Instagram has released its new feature called Instagram Reels in India.

Why Instagram Reels?

Previously this feature was being run on tests in countries like Germany, France, and even brazil. But with the onset of the ban on various Chinese-based apps and TikTok being one of them, Instagram has found a way to seize this opportunity. Instagram reels can lure content creators from TikTok to making content on Instagram with the help of this feature.

Unlike Tiktok, Instagram Reels is a feature within the Instagram app. This feature allows users to create short videos of about 15 seconds and share them on Explore, feed, and also via DMs.

This feature being an integrated part of Instagram, will also encourage other Instagram users to try this feature out. Currently, the reels feature is being tested out in the mentioned countries, and will soon be available to all users based on the response it gets.

Although this feature was already on test in other countries, noticing its release a few days after the ban on TikTok does show that this feature is a response to the TikTok ban. Now, content creators can use this feature to create short videos, add filters and music to it and share it on the platform to grow their reach.

You can also now create, fun, and engaging short videos with the help of Instagram real. Later, you can display your reels on Instagram with another tab for reels where your reels can feature.

What are the things you need to know about Instagram Reels?

#The Instagram reel is a feature on the app that allows you to take videos up to 15 seconds.

#You can add filters and music from the Instagram catalog to make it more creative and engaging.

#You can create multiple videos of 15 seconds and add different filters and music to each clip. You can also adjust the speed of your video, borrow audio, or add your original track to the video.

#Instagram lets you share your reels on stories, a news feed, profile, and even via DMs. In case your profile is public and trending, your reels can appear on the explore page and reach a wider audience.

We know this sounds exciting! So, let’s understand how to get started.

How to Create Instagram Reels?

# Make sure you first update your Instagram app to avail of this feature.

# Go to Instagram stories camera to find reels right next to the story.

#Choose the speed and set the timer for the video. The options are on the left.

#You can also add effects and audio to your video by choosing from options available or browsing your choices.

#Press play and record

#You can now save the recorded clip and add to the news feed, stories or, tap send to your followers via DMs.

In Conclusion:

The feature is relatively new to the Indian audience. However, the ban on TikTok can give Instagram Reels the needed push to grow and evolve. It is curious to know how the Indian audience will welcome this feature and what impact will it have on platform and content creators. Instagram, as of now, is running tests and plans to evolve. Furthermore, they want to make this feature available to the rest of the users after getting the needed response.

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