Google Swirl 3D: The Next Big Thing In Google Ads
Introduction
Google always amazes us with its highly innovative updates as well as improved user experience. Be it about its Microsoft collaboration, Google Duo, or its ads campaign, they are always ready to take on new challenges and bring on the latest Google updates.
With this trend, Google is now heading towards the betterment of its ad campaign where it has launched 3D animations and 360 Displays and videos which provides a better and comprehensive view of any product or services.
This 3D swirl provides ease to both the manufactures and the consumer. Swirl is a creative ad format developed for mobile web, where users can experience 3D animated videos or displays of any product that increase their attention as well as the retention of the consumer where users can rotate, zoom and expand the ads and feel like the product is in front of them.
Google always believes in expansion and exploration and when we talk about its 3D swirl creatives google made many changes in it.
#. In July 2020,
 Google announced that the unused schedule posts are automatically disabled and now people can also target various regional language speakers such as Bengali, Tamil, Marathi, etc.
#. On June 29, 2020
 During this pandemic time, COVID-19 is the most negative keyword for the audience and many flaw advertisers use it to advertise their brand and come on the top but Swirl 3D creatives never support this keyword as they analyze your post and ensure that the post doesn’t have anything related to COVID-19.
#. August 10, 2020
Google Display and videos 360, now verifying the identity of Advertiser to increase the reliability of advertiser and ad as well.
#. On August 24, 2020
Now, you can recover your lost conversation with the use of modeling which may occur due to browser changing.
So, here we have discussed all major expands and updations of google Swirl 3D Ad format.
#. Benefits of Using Google 3D Swirl Ad Format
Now, let’s check out its benefits or results.
View, No words
Pictures and graphics are more compelling than words. Google 360 Swirl provides the best and integrated view of the product and Showcase each and every product detail.
Give clarity
3D swirls give a comprehensive illustration of the product with its insights where anyone gets to know about the product’s feature clearly without any doubt or queries.
Real-Life Experience
3D Displays and videos sprinkle life to the brand. The product looks exactly the same as they are an intangible touch.
How to start a Swirl Campaign?
Google Swirls Campaign takes 4 to 6 weeks to start. It probably depends on the nature of the creative for Swirl 3D ads. 3D assets must be disclosed on Google poly and your ads must be formed via Google web designers.
Restricted contents of google Swirl creatives
1. There is some content listed below, which is restricted by Google.
2.Illegal activities like nudity, sex, sexualities, etc.
3.Tobacco, any weapon, and the violated product.
4.Any link, offers, gifts, quizzes, surveys, etc.
Features of Swirl creative to bring attention and engagement of users
There are 3 basic features of Swirl creatives
#. Invitation.
It has a rotatable model with written instructions such as swipe left-right that gives an invitation to users to click on it where they can scroll up or down as per the appearance and convenience of the product. Hence the ad can’t be Static at any time.
 #. Interaction.
It creates an awesome and amazing interaction between brand and viewers via its scrolling, animations, and swiping feature.
#. Expansion.
Users can also expand or zoom any ad with the help of the expand button which is on the bottom left corner and close it with the same button after expanded and viewed.
final word:
During this era of digitalization and visualization, Google Swirl creatives are an extraordinary and remarkable ad feature that provides convenience to the customer and develops a better understanding of the product and the advertiser can disclose each and everything about the product, creatively and easily.
