SEM: Search Engine Management (SEM) is a digital marketing strategy that involves promoting websites and increasing their visibility on search engine results pages (SERPs) through paid advertising. This is often accomplished using platforms like Google Ads (formerly known as Google AdWords). Just like your focus on Facebook advertising, SEM aims to drive targeted traffic to websites, but it primarily focuses on search engines rather than social media platforms.
META ADS: Meta ads refer to advertisements that appear on the "meta" or aggregate search engine, which provides results from multiple search engines at once. While the term "meta ads" might not be as commonly used or established as other types of online advertising
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