What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained Introduction Google recently launched people cards which are virtual business cards that will help you to discover people effortlessly. The launch was made keeping in mind millions of influencers, freelancers, self-employed people, or anyone else who wants to appear on top of the search results or wants to be discovered seamlessly. This will help people to be found online easily. Also, it will help them to grow their business better by sharing the work with others. These virtual visiting cards are very easy to create and operate. Users can create their cards and add details to their websites or link their social media profiles on this. Google has launched this feature in  India, and there are no chances of any expansion in the future. Also at present, you can create Google cards only using your smartphones and not the web. The language available is only English, but soon more languages will be rolled out. How To Create Google Cards? It is important to understand the steps that you need to follow in order to create People cards on Google. Creating this virtual visiting card is very easy and does not require any special skills. Follow these easy steps to create your own card now – Sign In into you Google Account Once you have signed in, you just need to type “Add me to Search” in Google Search and hit enter. In the search results, you will be prompted to link. Click on that link that appears. In this link, you will be directed to fill specific information about yourself. The information is totally controlled by you so make sure to fill up the relevant information about your website and social media profiles. The information you fill can include your Google image account, a brief description of yourself, your business phone number, website address, email address, etc. If you decide to create your own Google People card, make sure to enter all the appropriate details as Google allows only one card per user. You need to verify the account with your phone number. You can erase the card at any point in time. How Google Cards Are Protected? In order to maintain the quality of search results and to ensure that appropriate information is displayed to users, Google has also introduced many controls and protections. Each user is allowed to create only one People Card and that requires verification through Google’s account and registered phone number. This will help to reduce multiple cards registered in the name of the same person. Also, make sure to enter genuine details about your business as Google has clarified the use of the ‘Feedback’ button by the users. This will help to identify and report low-quality information or cards that users believe are created by an impersonator. All this information is reported to Google to maintain the quality of search results. How Will Google Differentiate Two People Cards with a Common Name? There can be multiple cards with the same name, so how can your card be differentiated? So when you search for someone on Google and he/she has a people card, it will show up as the module with relevant information i.e. name, profession, address, and picture. People can quickly go through this information and click on the right card. This information helps to distinguish your card from other similar cards. There can be multiple cards with a common name. All you need to do is find a unique set of information and click on the card that you are searching for on Google. Advantages of Google People Card Having a people card for yourself will help you and your business in multiple ways. Some of the advantages of People Card are – Having a Google card is one of the easiest ways to brand yourself on the search engines. You do not need any technical knowledge to create such a card. You can easily update and edit your professional information on Google card Also, there are many security measures put in place by Google to protect your information and duplication of data. Final Word Google has rolled out this feature with the objective of expanding brand reach and helping individuals and businesses to connect and interact within a safe environment. To make full use of this feature individuals and businesses are required to display accurate information about their business and services offered by them. So have you created your Google People Card yet? If not, follow our blog to create one card for yourself and make the best use of this functionality provided by Google. You might also like…. What is Apparel Marketing and Effective Strategies for Clothing Brands You might also like…. 24Jan What is Apparel Marketing and Effective Strategies for Clothing Brands 24Jan How to Do B2B Marketing: Basics, Strategies & Best Practices 24Dec What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained

What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained Introduction​ According to a recent study, nearly 70% of the businesses are now using content marketing for their businesses. When you invest in content marketing strategy, it helps you to improve audience engagement, convert more leads, boost brand awareness, and get more connected with the audience. It is important to design a good strategy otherwise all of your efforts are in vain. We have compiled 10 steps that will help you to design content marketing campaigns that will actually work for your business. Let’s get started – 1. Set Your Goals The first step to kickstart a content marketing plan is to set appropriate goals. This will help you to focus on what is important. Your goal should clearly indicate – Target audience Type of content that you will design The benefit that your audience will derive through your content 2. Define your Key Performance Indicators (KPI) The goals that you set shall be specific and measurable and your KPI will help to measure your progress. They will help you to know what milestone you have achieved yet. Typically, KPI has specific numbers attached to them. You can have any or all of the following KPI – Reach a certain revenue target within a specified period of time Achieve more number of followers Get more Email subscribers Get more traffic to your website with your content Improve your search ranking Get a good number of mentions and tags 3. Know Your Audience To create a successful advertising campaign you need to clearly know your target audience. This will help you to create the right content and reach out to them. You should do the following things to target your audience – Collect demographic information about your website visitors, email subscribers, and social media followers. Collect feedback from your audience to know about their taste and preferences. You will also get an idea of their needs. This will help you to understand their buying behavior and priorities. 4. Know Your Current Position Once you know the taste and preferences of your target audience, it is important to figure out if your content is meeting your expectations. You can compare your content with your core competitors to know what works for them and how you can create remarketing campaigns. You can use a content audit tool to get deep insights into your marketing campaigns. Such tools will help you to analyze – Content title and description Content length Backlinks Social media shares for your content This will help you to understand where there are gaps. You can work on these gaps and target the right audience and get more followers. 5. What are the Best Content Channels? As you go through this process and get details about your target audience, you will get a sense of where your target audience likes to spend time. This is the place where you can have a successful online presence. It is always advisable to target the right social media channel and expand there rather than doing everything at once. 6. Decide the Type of Your Content Next is to think about the type of content that you will create to target your audience better. A successful content marketing campaign includes creating core content for your own website and later remarketing that content on other sites by reposts. You can use video marketing for your content as visual content improves audience engagement and keeps visitors on your site for a longer duration. 7. Create a Content Calendar Apart from posting good quality content, you also need to know exactly when you want to publish your content on various platforms. Typically it is the time when most of your audience is active on that particular platform. This helps to create better audience engagement. You can create a content calendar to create a schedule of posting your content. 8. Create Best Content Finally, start writing content that reflects your brand personality and message. The content that you publish should be very professional or casual depending on the target audience. Include the right keywords in the content for better marketing and search results. 9. Market Your Content The next and final step is the correct distribution of your content. This is because your content will not show results unless it is handled correctly. You can use the following tips in order to market your content – Set a time to upload your content on social media Make use of email marketing to give your users alerts about the new content to subscribers If you mention any other brand or influencers in your content, notify them so that you can spread your content even wider. 10. Measure Results Now it is time to measure results. You can look at the KPIs and see what has changed and the type of content is performing better. There are various tools like Google Analytics that will help you in this process. By monitoring the results you can tweak your content strategy at regular intervals so as to remain up-to-date. Final Word It takes time, effort, and a clear plan to develop successful content marketing and advertising strategies. from building the foundation of your content marketing to adding more tools to make your strategy better, you need to do everything to reach your target audience. Readout our blog post above to get complete steps to design a good content strategy. You might also like…. 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What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained Introduction Google Web Stories is a new WordPress plugin that was introduced to create personalized stories for your website. These web stories are full screen trackable and tappable pages that include large text with links or 15 second short videos. They will let you create interactive visual narratives for your website. These AMP stories are meant to be used on mobile devices. You can add 5 to 30 pages with a maximum of 10 words per page. Ideally, this can be used to give a quick overview of your website. How Can You Install Google Web Stories on Your WordPress Website? You can download the free version of the beta plugin that has almost all the features. The main version will be released later with advanced features and bug fixes. Now since you are downloading the beta version, you will have to download the file and manually install it. Follow these steps to install the beta version – Click here to download the beta version.           In the WordPress dashboard, go to the Plugin option and click on “Add New” Click “Upload Plugin”           Select the downloaded file on the beta version from your computer Click “Install Now”           You will see option – Plugin Installed Successfully Click on “Activate Plugin” How Can You Create Google Web Stories Creating Google web stories is super easy. There are various options available that can help you to create innovative stories. Follow our guide to create the best of stories and increase your traffic. Adding Stories Once the Plugin is installed, a new option will be added to your dashboard called Stories. You can see all your previous stories here, add new stories, and explore various templates under this section. Create New Stories When you click on the “Create Story” option in the dashboard, you will be directed to the editor where you can access various visual tools. These tools will appear on the left side of the page. You can add various content to the page such as images, text, shapes, etc. In the middle of the page, you will see a variety of tools that can be used to edit or publish the story. On the right-hand side, you can see design and document tools. You can add various elements to the page as separate layers. Choosing Content On the left-hand side of the dashboard, you can see the content section. You can choose content from your media folder. This can include text, images, and various shapes that can be uploaded from your phone storage. To add an image you can double click or drag and drop the image to your story page. Inserting Text You can even add text to your Google stories. The text tab includes preset buttons to add headings, subheadings, and body text. Once you click on the text, there is a new screen that opens on the right-hand side. This has several options to change the alignment, color, size, and position of the text. Google recommends a minimum font size of 24. Also, it is recommended that there should be minimum text in the stories. This will attract users to read more by going to your website. Using Templates There are various pre-designed templates available that can help you to create stories. You can insert these templates along with suitable captions to promote your webpage. There are 8 categories of templates at present. These categories include multiple pages that can be used by you. Use Audio You can also insert short audio clips in the background to enhance your stories and make them more attractive for users. Use Clickable Call-to-Action Links to Increase Audience Engagement This is one of the best features of Google stories. You can use clickable CTA links to drive more traffic to your webpage, post, or any other landing page. You can also use Google stories to promote any upcoming marketing event. Embed Your Google Web Story Into Your Post After creating Google web stories, don’t forget to go back and add a link to your blog post. This will make your stories sharable and your audience can share them on any platform. Final Word Google web stories are an interesting way of creating and publishing creative content for your website. These stories make your website look good. They look like magazine cover pages and work well with mobile devices. So have you started making your Google web stories yet? If not read out our guide and create these stories and improve your SEO. Also, let us know if you have tried Google Web stories for the WordPress plugin yet? Also, tell us about your experience in the comments section below. You might also like…. What is Apparel Marketing and Effective Strategies for Clothing Brands You might also like…. 24Jan What is Apparel Marketing and Effective Strategies for Clothing Brands 24Jan How to Do B2B Marketing: Basics, Strategies & Best Practices 24Dec What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained

What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained Introduction Google ads quality score is the measure of quality and performance of the ads in your marketing campaigns. As a marketer, your goal should be to reach the target audience with relevant and high-quality ads. If you get a good quality score for your ads it will affect the position of your ads on Google as well as your cost per action. Improving your ad score will give you a better Return on Investment i.e. you get the most value out of your ad spend. There are several ways in which you can improve your Google Ads quality score. Read our article below to get deep insights on how to increase your ad score and lower your cost – 1. Focus on Keywords A good quality score begins with keywords. They are the foundation of all your pay per click activities. Your advertisement should be relevant to the people who are searching for your keywords. You can use single keyword ad groups in order to create relevant ads that match the searches. This will also help you to reduce ad spend and at the same time ensure that all your pay per clicks is coming from people who are interested in your products. If your ads match the search intent of the audience and they land on the correct page, it is likely that the chances of conversion become high. 2. Write High-Quality Google Ads Google ads quality score depends on several factors such as –   The relevance of your ads to the keywords selected How relevant your ads are to your landing page Past performance of your account What is the click-through rate of your ads? These factors test the relevance and effectiveness of your google ads. So if you want to improve your ad score, it is important to create high-quality ads by including high-quality and relevant landing pages. 3. Use A/B Testing Technique You can use A/B Testing to check your ad relevance and click through rates. This will help you to understand what resonates best with your audience. In this, you can try various calls to action to get insights on what attracts your audience. You can run your ads on Google Display Networks. Once you do this, your ads will be visible to various customers on various websites. You can try out various formats, images, and colors to check what kind of ad is attracting maximum customers. The more tests you carry out, the better you can understand the ads that give you maximum clicks and conversion. 4. Make Your Landing Page Relevant Using the right keywords will make your ad appear in the search result, but it is ultimately your landing page experience that counts. A good landing page will increase your google ads score. You can easily optimize your landing page by using target keywords. You can also check the speed, reliability, and other elements of your landing page. A good landing page has the following qualities – Relevant The landing page should be clearly related to the keywords and the ads they correspond with. For example, if your ad was for purses then the landing page should be featuring a bag section rather than the general brand page of your website. Loading Speed The page loading speed can make a huge difference between conversion and bounce. The page should ideally load within three seconds or it will affect your SEO score and ultimately your Google ad score. Easy Navigation The page should be user friendly and easy to navigate so that the users can find the correct information and get in touch with you. 5. Try Using Negative Keywords Negative keywords can be beneficial for your marketing campaigns in some way. You can use negative keywords to make sure that people who are not in your target audience will not find your ads. If your ads are visible to your targeted group only, your click-through rate will increase. You will get an audience who is truly interested in your products and this will increase your conversion rates. So, by using negative keywords you can actually improve your google ads quality score. 6. Expand Text Ads Expanded text ads have their own advantage. This feature will allow you to run an ad with longer copy or words. If you use 50% more characters in your ads, it will be beneficial to increase the ad score. You can also use long-tail keywords with this feature. So you get more space to add keywords. This makes it easier for people to find you. Final Word Now you can use Google Ads with full efficiency and knowledge of how to increase your ad score and what are the factors that have an impact on quality scores. A good ad score will help your business to grow and attract more customers. Read our article to know about the strategies that can be employed to increase google ads quality score. Also, let us know your views in the comments section below. You might also like…. 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What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained Introduction LinkedIn stories allow users and brand pages to share their short videos and images related to any professional event. These stories operate similarly to Instagram and Facebook stories. You can create a short video of up to 20 seconds. Once you upload it the video is available to fellow users for 24 hours. There are more than 760 million LinkedIn users across 200 countries and worldwide. These numbers clearly suggest that you can use this platform, especially LinkedIn stories to grow your business manifold. In this “Age of Sharing”, the more you share the bigger your brand becomes. LinkedIn stories are perfect to share those imperfect moments in your professional life. So with this in mind here are 5 ways you can use LinkedIn stories to grow your business- 1. Encourage People to Give their Suggestions or Tips LinkedIn is a huge platform for professional thoughts and leadership. You can host a session where you ask for professional tips and suggestions. This is a new way to showcase your in-house knowledge in a fun and engaging way. You can ask for resume advice from your HR team, quick designing tips, or an industry recap. Sharing these tips and asking for suggestions is a great way to capture the audience’s attention. Also when you ask for suggestions, your followers feel important. This is a great way to build brand engagement. 2. Share Real-Time Event Updates LinkedIn stories have a short life span so it is perfect to share less-polished content straight from the event. From the big announcement to the award ceremony of the company, you can share clips from the live events on stories. It is a great way to showcase what’s going on in your company. You can also create LinkedIn stories to generate extra hype around an event. If you are organizing any corporate event, consider asking the speakers or event coordinators some quick sound bites regarding the event, or share a “sneak peak” of the event before it goes live.   3. Host an AMA or Corporate Q&A Just like Instagram stories you can host an Ask Me Anything or Q&A session for your audience. This is a great way to show a more human and authentic side to your brand on LinkedIn. Hosting live Q&A is a great way to showcase the people behind your brand and share your success stories. This helps to build brand image and affinity. AMA was originally popularized via Reddit and it was a big hit. On LinkedIn with the professional network growing, AMA will benefit your personal brand by showing intimacy. This helps in the growth of your professional network.   4. Share Big Announcements and News Related to Your Brand If you are one of the brands using LinkedIn stories, chances are that you will be gaming a huge amount of engagement with your audience on this platform. LinkedIn marketing can make your product launch a big hit. With this in mind, you can generate LinkedIn stories to share all your brand updates and latest announcements related to your product. Whether you are sharing an upcoming opening or a new launch of a product or service, using this platform to reach a maximum audience is definitely a good move. 5. Give Followers a Sneak Peak into Company Culture Highlighting team members in LinkedIn stories will give a face to your brand. People love to know who is on the other side of the brand.use stories to show how people work in your organization, how they engage with each other, how does management contribute to their development and success. This will enhance your brand image and contribute to brand building as the users know about the quality of corporate culture followed in your organization. 6. Use Stories to Learn About Your Followers You can use LinkedIn stories to gather the opinion of your followers. You can also create a poll to know their suggestions. This will help you to gain a deeper insight into your audience, especially your loyal followers. This is also a social media marketing strategy that helps you to deliver content as per the interest of your followers. Also, this will help you to increase your brand awareness and engagement. 7. Share Your Mistakes Gone are the times where we wanted to showcase everything perfect. We did everything to make sure that nobody watched our mistakes. We are living in a world of constant connections. So don’t be afraid to show your followers that you are a real person with faults. If something went wrong, make a story to show your followers what went wrong and what they can do to avoid such things. Doing this will show the authenticity of your brand. But make sure to share your success stories as well. 8. Showcase Your Loyal Customers or Followers LinkedIn stories are an excellent way to package down case studies into small snippets and videos. Ake little videos of customers using your products. This will create a positive brand image in the minds of consumers. Use this as your marketing strategy to attract new customers. This helps in increasing your followers and engagement. Final Word In this age of sharing, LinkedIn stories are a great way to grow your networking platform. If you share the right kind of content, you can see noticeable growth in your business. It is important to be an early adopter. LinkedIn stories are not yet being adapted completely by organizations. So why don’t you jump ahead of the competition and get your content ahead? So what are you waiting for? Read our blog today to get some useful insights on how to use LinkedIn stories to grow your business. Create your LinkedIn stories today and see a noticeable change in your business. You might also like…. What is Apparel Marketing and Effective Strategies for Clothing Brands You might also like…. What is Apparel Marketing and Effective Strategies

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction Are you struggling to retarget the most suitable audience via Facebook Ads? If yes, it’s time for learning how to use Facebook pixel. What is Facebook Pixel?   Facebook provides many tools for marketers, but Facebook Pixel is the most convenient tool out of all. It enables you to estimate your Facebook ads’ efficiency and effectiveness via analyzing people’s activity on your web page. It is a tool used to measure your ads’ outcomes by examining your website’s user actions. Why use Facebook Pixel? Through Facebook Pixel, you get essential information about targeting your appropriate audience and improvising your Facebook ads. Before we tell you how to use Facebook Pixel, here we have listed some points that describe the importance of using this tool: 1. Target equitable audience You can use Facebook Pixel to confirm that your Facebook ads are showing to the appropriate people. It also helps you find new customers who visited your webpage and took the desired action for your website. 2. Stimulate Sales Facebook Pixel has its binding setup that reaches the audience who will take favorable action like purchasing. 3. Compute your Facebook ads result It measures what is happening when customers see Facebook ads. For this, they measure ads’ reach, conversation rate, per click on each ad, etc. How to create Facebook Pixel? You can create Facebook Pixel via two methods, both are convenient enough, but before starting its process, you must be assured of these below-mentioned points. You must own a website for your running business. You must be authorized to make updates on your website’s code. Two ways of creating Facebook Pixel 1. Connect with the Facebook event manager Scroll down to the Events manager. Tap on Connect data server and then select Web. Click on Facebook Pixel and then connect. Insert your Pixel name. Add your website URL to ensure that it has an easy setup option. Tap on Continue. 2. Create Facebook Pixel in business manager Navigate to the business settings in the Business manager. Identify your business, then tap on Data Servers. Click on Pixels and then + icon to add buttons. Insert an appropriate name for your pixel. Enter your website URL, then click Continue. How to Install Facebook Pixel code to your website? Once you are done creating the Facebook Pixel, you can now put this code on your website. For this, you can use among the following three setup options: 1. Manually add Pixel code Scroll towards the Event manager. Pick the specific Pixel that you want to install. Tap on Continue Pixel Setup. Pick install code manually. Copy the pixel code from there. Identify the head of your webpage. Paste the copied code at the bottom of the head template. Tap on Continue. 2. Third-party integration You can install your pixel code with third-party integrations like AdEspresso, Caffeine, etc. Just follow the below-mentioned steps: Open your Event manager. Locate the Pixel that you want to install. Tap on Continue pixel setup. Select the option Use a partner. Click on the partner name from the list that appeared. Scroll and stick to the on-screen instructions. 3. Install via Email If you seek help for updating your code on your webpage via an expert, then follow the below Facebook pixel installation instructions: Scroll down to the Pixel on the Event manager tab. Select Setup for Pixel. Tap on the Email instruction option. Insert the recipient’s Email address. Send the instruction. How to use Facebook Pixel for remarketing? When a customer reaches your website via a Facebook ad, they don’t purchase anything; perhaps they will shut down the page and start searching for more options. Here sometimes customers can visit your webpage and sometimes they won’t. But as a marketer, you can’t lose your clients. Thus, you must be on top of your customer’s mind. For this, you can send them a message “Are you still thinking about buying? Hurry up, your product will be short soon!!” This is called retargeting or remarketing. For retargeting the audience with Facebook Pixel, first, install the pixel code on your post-click landing page or each page that he/she wants to. After adding this to your webpage, Facebook Pixel will help you to target the following three categories of potential buyers: 1. Users who clicked on the Facebook ad but didn’t go for the sales page. The people who click on your Facebook ad and then navigate to the post-click landing page but they leave without buying anything. Then Facebook Pixel adds those people to the targeted audience list, and you can target them with your tailored Facebook ad. It will help in bringing back the user for buying.  2. Users who navigate to the post-click landing page and sales page but fail to make the payment. People who clicked on your Facebook ad and navigated to the landing page will, but failed to make payment will come in this category. The Facebook Pixel works here for the checkout page and will add this audience to another target list. Then you can target them with your dynamic Facebook ads. You can offer some impressive discounts or cashback vouchers so that users will route back to your page.  3. Users who completed their checkout page and headed towards the thank you page. The Facebook Pixel works differently on your thank you page because people who buy from you must again visit your page and buy other things. Thus you need to target them too via a targeting list, and for that, you must create a new campaign to resell your products.  Further, you can also find a lookalike audience with these categories of people to increase your conversion rate. At last To be sure that your Facebook Pixel is working correctly, you can Install the Pixel helper from Chrome. Add it to your chrome extensions. In case Facebook Pixel finds any issue related to your landing

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction

How to design Outstanding Instagram Grid Layout Introduction