Keyword research is a vital process to grow traffic for your website. It helps you to write perfect content to improve your search engine optimization. Finding the right keyword research tool can be tricky. Many keyword research tools will give you less accurate results that can disturb your SEO and ultimately waste your resources.  Check out the latest keyword research tools that will help you to increase website traffic in 2021.  List of 2021’s Leading Keyword Research Tools for SEO: 1. SEMrush (Source: semrush.com) SEMrush is a complete SEO tool that will help you to carry out keyword research and improve rankings. You can use the Keyboard Overview tool on the dashboard to get a full picture of the keyword you intend to use.  The data that you will get will include how many people search a particular keyword if the keyword is growing in popularity or becoming less trending, the monthly search volume of the keyword, and much more.  The tool will also give you a list of related keywords that you can use to get better results. This can help you to find out where your competitors rank for a particular keyword.  SEMrush is considered one of the best keyword research tools in the market. If appropriately used, the tool can help you to achieve an excellent Google ranking.  Features The tool will help you to analyze the competition level for a particular keyword. You can estimate keyword difficulty using this tool. It has access to 120 desktop databases and 18 mobile databases. Compare your keywords with competitors to check who is ranking highest for the most searched keywords. 2. Moz Moz allows you to predict a keyword performance based on Search Volume estimates. The results provided by the tool are 95% accurate. The tool will tie together the keyword research metrics and make complex analysis easy.  This tool can also find a better keyword opportunity by looking at thousands of intuitive suggestions and comparing the sites’ keywords.  The tool also lets you analyze the past data so that you can see how your site has fallen or risen in rankings.  Features –  Prioritize the keywords by metrics that matter to you Identify the keywords that best match your targets to achieve good Search Engine Optimization. Get thousands of intuitive suggestions and compare keywords that are better in the ranking. 3. Ahrefs (Source:Ahrefs) Ahrefs is a tool designed to let you learn from the rivals by digging into their most profitable keywords. You can try this tool for free. Just type the keyword and your region into the search bar, and you will see the results right away.  You can also get details about your competitors’ keywords to indicate how visible they are and how they give a good search engine ranking to the website.  Use the tool to check key SEO metrics for the current top-ranking pages to see your competitors and how difficult it is to crack the first page.  Features –  Identification of long-tail keywords with same parent topic Combine various filters including cost-per-click, SERP, word count, etc. to get the best keywords Get local and global monthly search volume estimates for a particular keyword. 4.Google keyword planner (Source:lh3.googleusercontent.com) Google Keyword Planner tool helps advertisers find the best keywords to run their advertisements on Google. It is a free tool to use and requires a Google Ad account to run it effectively. It’s effortless to create a Google account if you don’t have one. Just sign-up and enter your payment details. The best part is it’s not mandatory to run an active campaign or pay for anything to use the tool.  Once you have created an account through your Google Ads account, you can type in any keyword and view data for the monthly search results that it generates. You can also get a long list of related keyword ideas that you can use.  Features –  You can add new keywords to an existing campaign.  When you add a new keyword, the tool will give you an estimated daily budget for the campaign. 5. Uber Suggests (Source: neilpatel.com) Uber Suggests is a free-to-use tool that offers various metrics like search volume data, keyword suggestion, how difficult it will be to rank a particular keyword, i.e., keyword difficulty, and much more.  This tool developed by Niel Patel will also give you a lot of suggestions for related keywords. You can view a table of the top 100 Google results for a particular keyword with estimated visits, number of backlinks, domain source, and total social shares.  The tool will also give information on the content related to your keyword, giving estimated monthly visits, backlinks, and number of shares on platforms such as Facebook and Pinterest.  Features –  Get top SEO pages to report to get which of your competitor’s pages rank for a particular keyword. Get insights on the strategies that are working for others in the market so that you can adapt them to gain an edge. Final Word These tools will help you understand how your website is performing for specific keywords. We hope this article helps you to find the best keyword research tool for your SEO.  You might also like…. How to Choose the Best Local SEO Company You might also like…. 21Jan … 21Jan … 13Jan … Top 5 AI Tools That Boost SEO Ranking in 2025 Introduction Keyword research is a vital process to grow traffic for your website. It helps you to write perfect content to improve your search engine optimization. Finding the right keyword research tool can be tricky. Many keyword research tools will give you less accurate results that can disturb your SEO and ultimately waste your resources.  Check out the latest keyword research tools that will help you to increase website traffic in 2021.  List of 2021’s Leading Keyword Research Tools for SEO: 1. SEMrush (Source: semrush.com) SEMrush is a complete SEO tool that will help you to carry out keyword research and improve rankings. You

How to design Outstanding Instagram Grid Layout Introduction Instagram is all about increasing your followers day by day. A massive number of followers imply a good insta feed. A shabby and inconsistent feed will not lead to more followers. Thus to increase the number of followers, one good practice is to adopt the Instagram grid layout. This will surely give a structure to your feed and will reflect your personality through your feeds. Instagram grid layout will help you beautify each square of the grid by adding few details and bringing consistency. Below are the few structured ways to amplify your game and provide you with an exciting, organized, and attractive layout. Square layout The square layout is the easiest among all. In this layout, just try to post a picture in square and choose the same color combinations every time. Checkerboard Grid The checkerboard layout is also known as tiles layout. The most popular way to use this layout is by sharing a photo then a quote, then a picture, then a quote. This will make your followers know what you are going to post. Row by Row layout Row layout is also known as storyteller layout. Here each row depicts a story. This is the most creative and attractive way to design your feed. Diagonal Grid Many Instagrammers use the diagonal grid, and this grid makes your insta feed look instantly consistent. Just drag and drop a picture and pick a color of your choice. Rainbow Feed The rainbow layout makes your feed look like a rainbow. It requires more planning and effort than other layouts, so it is advised to use different colors in your photos after every 3 or 6 or 9 pictures. This will make your grid stand-out among all. Puzzle Layout The puzzle layout is a high-level grid. The picture is split into pieces. The challenging part is of maintaining the quality of each split work. It is vital to ensure that each piece is complete in itself, then only people will click. Mixed feed Mixed feed, as the name suggests, is about mixing various types of layouts. The crossfeed takes your insta account to a whole new level and makes your store look more appealing. Tips And Tricks Pick a Border Applying borders to your photos will not only make them different from others but will create consistency in your Instagram feeds. A white border is adequate when your images are colorful. Black frames will make your photos look more appealing and stand them out. Rectangular photos Not all Instagrammers post pictures rectangular; thus, there are chances to make your feed unique by posting rectangular pictures. These pictures are eye-soothing because of large white spaces. It helps to draw the attention of viewers to the color and detailing of photos. Picture Editing You are bound to edit your pictures. Choose a proper frame. Use a filter and try to make your core colors apparent. Add stickers, crop the image if needed. Editing can be difficult if you are not aware of it. Consistency Whatever layout you are choosing, be consistent with it. Maintaining consistency in borders as well plays a crucial role. Consistency not only makes your feed look good but will attract viewers too. Be you Your feed should reflect your personality, and this will help to connect you with your audience in an effective way. Being you is important. Creative Innovative ideas will give you a million followers. Showcase these ideas with creativity and make your ground more strong. Try something new always and awaken your minds with creativity. Be Responsive One must be responsive towards their audience. It is always good to hear from your audience. Positive opinions will boost you while negative ones will make you better. Think to make your feed look out of the box The concept of Instagram is all about creating something new and innovative always. The one who is innovative is the one who leads! Try to use various filters to give a wholly unique effect to your photos. Make your editing portion strong to provide a gorgeous impact on your photos. Use different layout options and be loyal to them. Post frequently to get your audience to know more about you. Be yourself while branding and also while designing your feeds. This will appeal to a larger audience. Advantages of Following A Particular Layout It makes a great first impression and will direct people to you. Allows you to create bulk content. Helps in preparing in advance. It is aesthetically pleasing. It helps you to stand out. Assist in developing a particular image. Steps To Keep Your Instagram Grid In Order Decide a personality trait for yourself/ brand. Select a Grid layout. Choose your colors. Decide on a filter. Post in order. Choose your Instagram grid wisely. HAPPY INSTAGRAMMING! You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

All About Alt Text and Image SEO Optimization Introduction

Step by step Guide to Use LinkedIn Ads for your Business growth Introduction

How to grow your Brand with Youtube Advertising Introduction

Mastering SEO Copywriting for Maximum Impact Introduction You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

7 Social Media Optimization tips for your Business in 2025 Introduction As per recent research, 59% of the global population is using social media, which amounts to over 4.7 billion users in 2024. Furthermore, 60% of people use these social platforms to get information about the brands they intend to buy. Promoting your brand or business on social media has become essential to survive and thrive in this digitized era. Now, it’s become the most challenging job for every marketer to enhance your brand’s visibility on social media and strengthen your online presence. So, here we have concluded some social media optimization tips that provide ease to marketers in formulating social media strategy, which ultimately gains a higher ranking of your business on various social platforms.   7 Social Media Optimization Tips for Business #1 Create a Perfect Plan Planning provides an overview of your working process. Nothing can be successful without perfect planning. Similarly, when you start optimizing your social media profiles, you need to plan the method, path, and obstacles that might come your way. How to create a perfect plan for social media optimization? Select Your Social Media Platform Fill in all Required Information Identify Your Audience Pick Your Voice and Tone Formulate Your Posting Strategy #2 Make and Optimize Your Social Media Profiles Social media profiles are crucial for connecting with customers and enhancing your online reputation. Your profile is often the first look of your business in front of customers. Pay serious attention to making your profile attractive and striking. Elements to optimize while creating an appealing social media profile: Be authentic with your display name Carefully choose your username and optimize your URL Create an Impressive Profile Pic or Add your brand’s logo Optimize your bio by adding targeted keywords #3 Identify Potential Keywords   Words or phrases searched by the user are known as keywords. Just like SEO, you need to identify keywords for social media also. Keywords play a prominent role in maximizing your exposure on social media and make you recognized by robots. Identify the most potential keywords with higher engagement then structure, curate and target them into your social media profiles in a non-spammy and natural way. These effective keywords targeting help you to rank high in SERP and also within social media searches.   Points to remember while conducting keyword research: Search for long-tail keywords Include sale-oriented keywords that people use when they intend to buy something Target descriptive keywords that answer searcher’s queries, such as “how to do SMO” #4 Design Engaging Content Social media content includes images, quotes, videos, and stories that you share on your profile. Create compelling and engaging content to grab users’ attention and attract new followers. How to design engaging content for social media marketing? Show your message rather than texting Use relevant keywords with hashtags Generate original content Design graphics for evergreen content Share customers’ feedback and testimonials Host contests or run polls #5 Schedule Your Posts Post timing and quantity have a significant effect on the success of social media campaigns. The optimal time of posting your content varies from different persons and groups; you must schedule your post when your target audiences are active. Apart from the timing of the post, you must be careful about the frequency of the post. Control the number of posts in a day, don’t overwhelm your followers with your frequent posts.   Best times and quantities to post on social media in 2025: Facebook: 12 pm EST on Monday to Wednesday with 3-10 posts per week Twitter: 12 pm to 1 pm on Monday to Wednesday with 5+ posts per day Instagram: 9 am to 11 am on Wednesday to Friday with a maximum of 3 posts in a day #6 Integrate Social Media into Your Website Now, you need to blend your social media profiles and your webpage to promote your brand and boost your online presence. It encourages your visitors to connect with you on various platforms and generates a sense of versatility. Steps to integrate social media and your website: Add social sharing buttons on your website Put your website link on your social media profiles Allow users to sign up or log in to your website using their social media accounts #7 Frequently Evaluate Your Performance Creating engaging posts is not enough; you must frequently measure your performance. Identify which content performs better and consider it for reposting. Track poor-performing content and improve it to increase its reach. Metrics to measure: Engagement rate (likes, comments, shares, retweets, etc.) Reach analysis (impressions, clicks, conversions) Followers’ growth Response rate, loyalty, and sentiments In Final Words Optimizing social media is an investment to improve your website’s organic results. Follow these updated steps to maximize your social media optimization and achieve better results in 2025. You might also like…. How to Choose the Best Local SEO Company You might also like…. 21Jan … 21Jan … 13Jan …

Why is it important to have Mobile Friendly Website? Introduction Whether you are an online business just starting up, launching yourself in the online world, or an already established business backed with experience. The ultimate goal of having a website is to enable you, your brand, and your business to flourish. Having a website benefits you to attain maximum exposure. After all, 99% of business decisions begin with a search engine search, which statistically implies that if you do not have a website, you are only selling to 7% of your market. Now that you have your website, another major requirement would be to make it a ‘user-friendly’ website. But what does it mean to have a user-friendly website and how exactly do you make your site respective? A User-friendly interface is exactly what those words narrate, you can use a website with ease and no trouble. As a website owner, you do not want your audience facing any difficulty while viewing your site. It has to be easy to navigate, simple to comprehend and make the viewer satisfied with their experience. Being user-friendly also means that you have a website design that is simple and responsive.  Using a responsive design eliminates the unnecessary resizing, scrolling, zooming, or panning that occurs when sites have not been optimised for different devices. It is often very difficult to navigate these sites, and it may even cost you potential customers who can become frustrated with trying to figure out how to do something on your site. Responsive website design replaces the need to design a dedicated mobile website for smartphone users. Thus also saving you time and money effectively. Now, instead of designing multiple websites for different screen sizes, you can design just one website that scales up or down automatically to match the device it is being viewed on. That is, mobile-responsive, Laptop responsive, tab responsive etc.  In 2012, the number of smartphones and mobile users rose up to 90.6 million, a decade later, in 2022, the number further scaled up to 931.3 million, and in the coming 10 years, the number is said to further go up with the numbers reaching to 1.3 billion. This further favors having a responsive or Mobile Responsive design.  Additionally, in early 2015, Google announced that mobile-friendliness would become a ranking factor in its search engine algorithms. This meant that websites that are not mobile-optimized websites would potentially lose some ground in search engine results because they wouldn’t be delivering a good experience to mobile searchers and viewers. With Mobile web traffic having overtaken desktop, accounting for more than 51%. Therefore not optimizing your website would only result in being a liability. You can also help your online business rank better organically with this simple step.  For more references————————————— https://www.webfx.com/web-design/learn/why-responsive-design-important/#:~:text=Responsive%20design%20can%20help%20you,your%20rankings%20in%20search%20 engines https://www.statista.com/statistics/467163/forecast-of-smartphone-users-in-india/ https://www.webfx.com/web-design/learn/how-to-find-best-responsive-design-agency/ https://www.browserstack.com/guide/how-to-create-responsive-website https://search.google.com/test/mobile-friendly https://profitworks.ca/blog/297-why-having-a-website-is-important You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do Instagram Influencers have an Influence? Introduction If you think, the Influencer Marketing fad just began in this past decade, guess again? From early on, marketers understood how the involvement of an influential face or a famous voice in an advertisement, garnered more attention and intrigue to it.  People were, and even today; are more likely to follow an opinion leader verifying the brand; than the actual brand itself.  Influencer Marketing is a data-driven industry. They deliver highly engaging and interactive content. Many influencers talk on a particular topic, but besides their niche, influencers can be further divided into three key groups, based on their reach: Micro-influencers: They have lesser than 10,000 followers, and are considered to be having a dedicated audience. The target audience following them is found to be more loyal in comparison to the other three classifications.  Power middle influencers: They are somewhere between 10,000 to 250,000 followers. While they may not have the influence of mega-celebrities, they do share a close and engaged audience who will likely trust their recommendations. These influencers also have some experience partnering with brands. Why micro influencers are becoming increasingly crucial amongst brands Macro influencers: Have more than 250,000 followers. These are Instagram and YouTube celebrities. InfluencerMarketingHub Macro influencers do possess the highest reach but may not always be equal in authenticity and credibility in comparison to power middle influencers, so cross-check and research before signing any endorsement deals or collaborations or advertisements. You must have noticed the approach to trying a product or service launch is different now. Before you would go around asking a friend or family member for their opinions but the launch of social media has changed the game. Presently you would go online, and check reviews, testimonials, and collaborations on YouTube, Instagram, etc., that are constantly being uploaded; viewers get to witness firsthand, the benefits and the allure of the respective. In influencer marketing, you have an individual or a group of people who have built a reputable impression, that has attracted wider reach and a loyal audience over the course of time; through highly engaging content and, a personalized style of interactivity with their viewers. That is why an influencer is more familiar in comparison to celebrities, and why people relate more and build more of an interest in whatever the influencer is selling as compared to a celebrity.  Influencer Marketing focused platforms in 2021, raised more than $800M in funding, and this significant growth continues in this industry. Influencer Marketing Industry is set to grow to approximately $16.4 Billion in 2022 InfluencerMarketingHub All in all, Influencer Marketing whether a fake or a smart investment; is definitely a thriving market. Whether or not you use it to scale up too, is up to you. While a little research is required, advertisements done by influencers can help your business online grow.  For more references————————————— Ultimate guide to become influencers in 2022 https://influencermarketinghub.com/influencer-marketing/ https://alphanewscall.com/2022/04/19/4-benefits-of-influencer-marketing/ https://www.indianretailer.com/article/technology/digital-trends/how-influencer-marketing-is-going-to-change-in-the-age-of-metaverse.a7899/ You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Importance of using hashtags to Drive traffic Introduction Hashtags are a sequence of characters with no spaces between them that begin with the symbol ‘#’ and in today’s social media reign, hashtags have transformed into labels, compiling and segregating content that is similar in nature. Hashtags are also clickable, making them the pique interest of audience members searching for something particular.  The Hashtag was brought to Twitter in late 2007 but, at present, they are ubiquitous – Found on all social media platforms.  Hashtags help your feed and even aid you in not just reaching a wider audience, but also finding an audience with similar interests. These, however, are already known truisms. But – Did you know hashtags play a different role in each social media platform?  INSTAGRAM Hashtags are an important tool for growing your Instagram audience and increasing your reach. When you use a hashtag, your post will display on the hashtag’s page. If you use a hashtag in your Story, it may show in the appropriate hashtag Story, which is also displayed on the hashtag page. People can also select to follow hashtags, so your hashtagged post may appear in their feed even if they do not follow you (yet). FACEBOOK Hashtags help others find your posts. From a search standpoint, Facebook hashtags are a fantastic touch that allows you to gain more eyes on your brand’s postings. Given that Facebook processes billions of searches per day, classifying your content for search makes perfect sense. Similarly, hashtags can be used to highlight specific campaigns or pieces that your audience may be interested in. Facebook hasn’t changed their hashtag standards since 2016, leaving marketers to pick up the slack and figure out best practices on their own. Meanwhile, there is no definitive conclusion as to whether hashtags boost or diminish engagement. Given that Facebook’s optimum character limit is relatively modest (between 40 and 80 characters), your post captions offer a valuable area where it pays to be economical with words. As a result, there isn’t as much area for hashtags as there is on Instagram or Twitter, where marketers try to stuff ’em in. You’ll also note that brands use Facebook hashtags in different ways. While some businesses completely disregard them, other major players include them in their posts as they see fit. LINKED IN In 2018, LinkedIn hashtags were introduced. While you may be aware of Instagram and Twitter hashtags, LinkedIn’s hashtag terrain is distinct from the other social networks. A LinkedIn hashtag, like a Twitter or Instagram hashtag, is any combination of characters, numbers, or emoji that follows the # symbol. #FunFact: octothorp is the technical term for a hashtag. Using hashtags on LinkedIn will help you discover your content and connect with users who may be interested in your organisation. However, because LinkedIn is a professional platform, it is critical that hashtags be used responsibly. Trending hashtags on other sites aren’t necessarily appropriate for LinkedIn, including #CareerEndingTwitterTypos, #WhyIQuit, and other jokes that are unlikely to go over well with your bosses. This tutorial will go through hashtag foundations, particular tips, and tactics for utilising hashtags on LinkedIn, and highlight some of the most popular hashtags used on the platform. TWITTER A hashtag is created on Twitter by adding a “#” to the beginning of an unbroken word or phrase. When you include a hashtag in a Tweet, it links to all of the other Tweets that use it. Including a hashtag gives your Tweet context and allows people to easily follow topics that they’re interested in. Make constant use of them. Using hashtags connects your brand with what’s going on on Twitter. This is great news for you because when businesses connect with what’s occurring on Twitter, they receive boosts across the marketing funnel, including +18% message association, +83% brand awareness, and +33% purchase intent. Make them simple to remember — and to spell. Don’t make it easy for others to misspell your hashtag. This will make it less discoverable and less likely to be used. Making each word of your hashtag capitalised can also make it simpler to read. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …