What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained Introduction It is every website owner’s dream to be on top of SERPs (Search Engine Result Page) for most of the queries including their keywords. Every business incorporates Search Engine Optimization (SEO) strategies to get larger relevant traffic on their web pages. If you own a local online business, you are in luck as there is a way to optimize your online presence and beat the rest in local search queries called Local SEO. Almost 46% of all Google searches are local. This is not just about Google searches. Many other search engines such as Bing, Apple Maps, etc. let users search locally as most of the people search local queries. However, what exactly is Local SEO? Local SEO is the process of optimizing your search engine result page to attract audiences based on local searches.  There are two types of results as given in the below image for a local search: Snack Pack Results and Organic Results. The idea is to result in these results to beat your competition as proximity to searcher plays a vital role in the ranking of results.   Source: https://ahrefs.com/blog/wp-content/uploads/2018/07/coffee-shop-near-me.jpg Although Local SEO is quite similar to the regular SEO the only difference is how the audience is targeted in Local SEO strategy. Therefore, here is a checklist to optimize your Local Search Engine Optimization: Optimizing The Website​ The most essential elements to include on your website is – About Us Page and Contact Us information that includes complete address, phone number, time or operation, etc. Mention all business locations where your business is functional on your website. If you want to keep business addresses private then you can put all the phone numbers for available business locations on the website as well as just ensure that these numbers are working. It will be great if these numbers are linked with What’s App so that your potential customers can reach out to you easily. Add Google Map to your website, which helps customers to find your business easily. If you have not used Google My Business Page then you are missing out on great benefits. Complete your details on Google My Business Page to see the difference. Also, keep on optimizing Google My Business Page, Apple Map Listings, etc. as it will help your business to reach out to relevant audiences and providing better conversions. Links And Content On Website​ Use localized keywords in title, headings, and meta-tags of your content on webpages to rank better as links and content are the main ranking factors for search engines. Include Local photos and video content with relevant localized keywords as well Remove duplicate listings and keep original listings to rank better.  Include guest blogging in content strategy as it generates higher-ranking backlinks Citations (NAP)​ Citations mean the references made to your business i.e. the name, address, phone number, and website (NAP + W) online. An effective local SEO includes automatic or manual addition of citations, which enhances rank on SERPs. If you have multiple local businesses then it is suggested to use third party tools for listings and citations such as MOZ, BrightLocal, etc. Customers Reviews​ Online customer reviews can make or break a business’ reputation. It’s time to take advantage of positive reviews for Local SEO strategy as users tend to look up for online customer reviews to make an informed decision of making a purchase from any business. Thus, you should include as many positive customer reviews on your website so to build the trust of your audience upon your service/product quality. Beware of fake reviews. List these online reviews on Google My Business Page, Yelp, Bing Places, Foursquare, etc. for better reach to your targeted audience. Mention all your customers about sharing a review after you serve them. Also, talk about your Facebook page, and ensure they spread the word for you. This will give you free publicity and at the same time increase your search and authority on Google. Do not neglect negative reviews. Respond with empathy to the customer and seek how you can help them out in their inconvenience timely. This also builds trust in your customers. Effective Social Media Strategy​ Find social media channels popular with your targeted audience. Make profile pages on these social media platforms including NAP (Name, Address, and Phone Numbers) to localize them and link them to your website so as to drive traffic from social media channels to your website. Add Name, Address, Phone Number, and Website (NAP+W) on each of the social media platforms. Share user-generated content on all social media channels to build trust. Be consistent and relevant with content but remember its quality over quantity in today’s digital age. Respond to customer queries on social media channels timely. If required, hire a third party to do the same. Try to get verified on every social media platform so that the customers can trust that they are communicating with an actual brand on social media. Final Thoughts As seen above, an effective local SEO strategy is not just about the addition of local keywords everywhere. It involves many key elements along with regular SEO efforts used by different businesses to beat your competitors. With the above checklist incorporation and tracking in place, you can see huge differences in your ranks on SERPs and thereby, reaching more audience and better revenue generation. You might also like…. What is Apparel Marketing and Effective Strategies for Clothing Brands You might also like…. 24Jan What is Apparel Marketing and Effective Strategies for Clothing Brands 24Jan How to Do B2B Marketing: Basics, Strategies & Best Practices 24Dec What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction Instagram is becoming one of the most popular social media channels, with over 800 million active users worldwide. This rise of visual content on the internet is most apparent on Instagram, as a result of which most of the brands are scrambling to understand the best use of this platform. So, let us understand the top 10 reasons to use Instagram for your business. #1. Brand Recognition We all know that visual content becomes more popular on social media. You can leverage this platform to reflect your brands’ uniqueness and differentiate your business. So if you run a business that can be showed-off with good pictures, then you should definitely consider Instagram as your marketing platform. #2. Make Money Directly From Instagram According to a recent study, 72% of Instagram users have purchased products through Instagram because they can see quick reviews of the product in the comment section. Also, Instagram is continuously introducing many new features to support businesses and marketing. With the recent feature of the shoppable post, businesses can now add tags to the products in their photos. Also, the best part here is that you can add links that describe the product with price and have the option “shop now,” which will redirect the user to the website. #3. Stories About Your Business People love watching stories as they are a less edited and more fun way of sharing content. Instagram stories are a great way to showcase products or make an announcement about a new launch. Also, you can share your day to day experience in an informal way with your customers via Instagram stories – therefore giving a personal feel to your business. You can use these Insta stories to inform the customers about offers and sales to boost your audience engagement. Make live stories to show behind-the-scenes of your company and people who work there. #4. Get into Partnership with Influencers For a new business, influencers are a great way to promote your brand or product and turn the sales into a whole new level. So you can involve like-minded influencers to spread the word of the company that will get you millions of online followers in a short span of time. #5. Use High-Quality Hashtags to Improve Visibility If you are new in the industry, then a unique hashtag can do wonders for your business and improve your visibility. People can search for a particular hashtag and find all the posts related to your company in one place. #6. Look Out the Competition It is always a good idea to analyze the strengths and weaknesses of your competitors. The question is, how can you do this? Don’t worry, and it is very easy when you have information about competitors’ Instagram profiles. You can keep an eye on them by finding out the strategies incorporated by them to get more followers, the timing of the day when they are posting content, marketing campaigns that they are a part of, etc. All this information can be used by you to build an effective marketing strategy for your business. #7. Get More Traffic for Your Business Instagram allows you to add a link in the bio. So, whenever you post something, you can add the link to your website in the bio. This will increase traffic on your website. You can also divert your Instagram followers to the sales page and convert them into sales. So, adding creative photographs and maintaining a good profile can be beneficial for your website as well. #8. Increased Engagement In the latest research published by Forrester, it was concluded that the content on Instagram gives you 58 times more engagement per follower than Facebook and a whopping 120 times more engagement per follower than Twitter. So posting regularly on Instagram will give your business good audience engagement and hence more visibility. #9. Capture Target Market 37% of people who use Instagram are of the age group 18-29 years, as per a research study published by Jenn’s Trends. So, if you are targeting this segment, Instagram is your savior. Having said that, Instagram not only works for youth-oriented brands, but various other offbeat brands are getting popularity on this platform. So, businesses should definitely consider Instagram as a part of their marketing strategy. #10. Keep an Eye on Current Market Trends Instagram can help you to keep a watch on market trends and fashion. You can modify your products and services according to the current market conditions. Also, the businesses that update as per the market conditions are successful in building a positive customer image. Final Thoughts So, what are you waiting for? Create your Instagram for a Business profile today, and don’t’ forget to post some creative content so that you get some excellent collaborations. It is ultimately this visual world that will take your business up the ladder. You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction With more and more people having access to various social networking sites, important industries in the world including the healthcare segment have incorporated social media as an important channel in their marketing plan. According to a recent study, it was found that 90% of adult consumers used social media websites such as Facebook, Twitter, etc to share important health information. Having said this let us look at how can you use social media in the healthcare industry. #1. Raising Awareness Since the outbreak of COVID-19, we have understood the importance of social media in raising awareness. The healthcare system is using social media to spread simple information such as common sense health practices to prevent the spread of the virus and to increase immunity. Not only this, but social media is also an important platform to ensure that people are aware of the latest guidelines and advisory issued by the government.  #2. Communication During Crisis While we all are stuck inside due to COVID-19, the healthcare industry is taking all the efforts to share official updates using social media. People turn to official healthcare websites for important information during such a crisis. Through online platforms hospitals and other organizations are able to deliver real-time updates on hospital capacity, cases admitted, cases discharged, operation status, etc.  This allows the sharing of important information to people so that they can take an informed decision. #3. Combating Rumors Social media is also prone to a lot of health misinformation and untrue statements. Sometimes, people use the name of reputable institutions to give credibility to such information. In this situation, the healthcare industry can take advantage of its official websites to clarify such misinformation. #4. Real-Time Monitoring Social media with real-time data availability can track public health threats popping up in new locations. We have already seen the advantage of constant monitoring in this global pandemic. Healthcare website is constantly declaring contingent zones on the basis of real-time information gathered. #5. Answer Queries The Healthcare sector is now using online platforms to address common questions posted by the citizens. Websites can add a chatbox feature to their websites to answer questions raised by citizens to circulate appropriate information and counter misinformation. #6. Train Medical Professionals More and more healthcare organizations are leveraging social media channels to train their personnel. Social media helps to have a discussion with doctors and professionals across the boundaries. This is an effective way to train personnel about new healthcare practices and methods. #7. Engagement of People There are various health issues that people find embarrassing to talk about, even to the doctors. In this situation having a social media platform can be effective to actively engage people. They can discuss their problems freely without any hesitation at an authoritative source. #8. Online Support Groups Various hospitals are forming online support groups for people with certain physical or mental disabilities. Patients can find people with similar conditions in such groups. They can participate in the discussions, tell about their problems. A study has revealed that social media provides less anxiety-provoking communication (rather than face-to-face). This is a great way to provide support and hope from others who have already improved from such disease. #9. Marketing Many healthcare institutions have already taken into account the importance of social media to improve marketing, establish effective communication with patients, and inform them about other facilities. Social media can be used for the marketing of healthcare services and to advertise services offered. People can schedule appointments, share reviews and provide relevant feedback on these social platforms. This is a great tool for marketing. #10. Live Updates There has been an increase in doctors and surgeons providing live updates from the operating room. This helps to deliver up-to-date information. Tips on Effective Social Media Monitoring in the Healthcare Industry #1. Always share valuable content with the users that will not only provide them useful information but also educate them. #2. Check your reviews to understand how people feel about you and what are the areas where you can improve your services. #3. Follow all the advertisement rules and remember to be compliant. #4. Give access to authorized and responsible people to prevent misinformation. #5. Quickly react to any real-time information that can degrade the health of people. Final Thoughts Social media continues to be a valuable asset to the healthcare industry and the industry constantly requires administrators to effectively manage these online handles. The goal should be to provide the best healthcare service, accurate information, and maximum service to people. The advertisement should be done after following all the rules as prescribed by the relevant organization. We hope this article will help you to understand the importance of social media for the health care industry and how this platform can be leveraged to get the maximum benefit. You might also like…. 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Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction With more than 4.39 billion internet users in the world, social media is unarguably the best way to promote your business. For businesses, having an online platform can help to build brand recognition, foster a community around your business, and build good engagement with them.  When used right, social media can help to boost traffic to your website and meet your revenue goals. There are certain techniques that work well and help to get more audience for your site. Here’s how to get this done – #1. Focus on Your SEO With good SEO practices in place, you can make sure that your business is reaching the right type of traffic. This will also help you to – # Improve online visibility of the business # Land on page one of search results # Gain more leads # Increase social media traffic #2. Build Good Quality Content ‘Content is King’. The audience will return to your website if they get something worth reading. Thus, make sure that the content is: # Crisp and informative   # Interesting for the audience   It was found in a recent survey that visual content creates 650% more engagement as compared to text-only content. So, make sure to add visual content to your website. #3. Get Going on Instagram Instagram gives your business 4.21% more engagement as compared to other social platforms. You can master the art of creating some beautiful visual content and see the difference. This visual content will help you to drive more traffic to your website. #4. Mobile Compatible Website 65% of the total time spent on social media is through mobile devices. So it becomes crucial to make sure that your website is mobile-friendly. You can check if your website follows the prescribed guidelines using Google’s Page Insights Tool. #5. Make Your Content Easy to Share Once your content is easy to read on mobile, it should also be simple to share. Don’t forget to incorporate share buttons on mobile supported websites to drive more traffic.  If your content is sharable, more people are likely to do so thereby attracting good traffic back to your site. #6. Post Consistently and at the Right Time. Your content posting schedule has a huge impact on website traffic. Posting regularly can help you to increase visibility and grab more traffic. Having said that it is equally important to post at the right time, basically when a majority of your audience is online. There are various tools that will help you to determine that hours of the day your audience is most active and you can create a posting schedule accordingly. #7. Constant Audience Engagement Consistent audience engagement is an effective way to drive more traffic to your website. In order to do this, you can directly engage in conversations with them or answer their questions or obtain their feedback in real-time. You can also reply to tweets posted for your business or search for relevant hashtags and start conversations. This will also improve the public opinion of your company. #8. Know Your Competitors Social media competitive analysis will help you to get insights into your competitors’ performance and how they are engaging their followers. You can know about – # Successful posting strategies of competitors # Engagement strategy # Type of content published and the one that gets maximum engagement Once you gather this information, you can accordingly mold your strategy to gain more traffic. #9. Utilize LinkedIn Publishing Platform Publish high quality and informative content of LinkedIn that delivers good value. You can link or anchor the content on your blog or website to LinkedIn. This will drive more traffic to your website. Also, you can share or link the content that is already posted to your website instead of posting the entire blog. #10. Build Relevant Surveys Customers feel valued when they are involved or invited to participate in discussions or surveys. You can create business-related surveys and link the same to your website. This will help to drive more traffic to your website and at the same time increase audience engagement. #11. Paid Promotions Paid ads are one effective way to drive traffic to your site or blog. While implementing paid ads be sure to make use of Google Tracking Pixels or Facebook in order to measure the effectiveness of ads. Certain tools that can be used for paid advertisements – #1. Facebook ads are very effective to drive traffic and convert them into sales. Promote your ongoing offers through this tool. #2. Google retargeting ads are very useful to drive more people to your website. #3. Instagram Ads can be utilized to target specific people or a particular location for the promotion of products. #4. Engage with influencers on Twitter, Instagram, or Facebook to spread your message to millions of people. Final Thoughts All these tips if implemented properly can help you to gain huge traffic for your site. You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

How to Do B2B Marketing: Basics, Strategies & Best Practices Introduction Brand loyalty is an invaluable reward and is more important than getting new followers. In fact, customer retention can boost your revenues, as 80% of your revenues come from existing clients. (Gartner)  The likelihood of converting an existing person into a loyal customer is 60–70% more than converting a prospect into a new consumer. Also, getting new customers is 5 times more expensive than retaining old ones. Key Takeaways​ Brand loyalty is more valuable and cost-effective than acquiring new customers. Quality content and timely engagement strengthen audience trust. User-generated content and reviews improve authenticity. Influencers and ads can reinforce loyalty when used strategically. Consistent values and communication build long-term brand relationships. Due to all these reasons, it is important to build a group of loyal customers for your business. So we have compiled 7 ways to build brand loyalty with social media. 1. Share Quality Content In order to maintain your followers, you need to share quality content that is useful for them. The formats that you choose for displaying the content are equally important. The audience should find it interesting and worthy. Better quality content will give you more shares, likes, and comments. This will also increase audience engagement. Also, include visual content such as videos, pictures, and infographics to make your content more striking and noticeable. Creating high-quality content becomes even more effective when it is designed to encourage sharing and meaningful interaction across social platforms. Digital marketing agencies like Digit Cure focus heavily on content quality and format optimisation to ensure brands consistently deliver value-driven social media content. 2. Answer and Acknowledge Your Customers People like to be acknowledged. In a recent study, 72% of the millennials said that they are loyal to the brands that respond to them. Make sure that you consistently respond to the questions posted by your followers. Once you answer them, they will feel connected and part of your network. You can also directly engage with them by replying to their comments and reposting their posts. This will build a sense of brand loyalty. Also, you can answer the queries posted by anyone apart from your followers. Simply search for keywords or hashtags related to your industry, find the questions, and precisely answer them. 3. Share Positive Feedbacks Share the positive reviews you get from customers. This will help you to build the trust of existing customers, and at the same time, you’re likely to attract new followers. This is due to the psychological fact that people tend to follow the crowd, and they will be loyal to the brand that has good customer reviews. You can directly ask for customer reviews. Once they leave a positive review, thank them and share their review with all your followers. 4. Share User-Generated Content Your customers are creating content of their own. One of the great ways to improve brand loyalty is to share user-generated content. You can share the photos and videos they take while using your product. You can also run a contest and invite them to tag you or use your brand’s hashtag. This will make it easier for you to locate such content. This will build trust in the minds of followers, as this content is created by the users and not your brand. 5. Share Your Opinions and Values People usually engage with brands that share their beliefs and values. You can share the values of your brand and fundamental principles with your followers to build a similar community. A brand will get more loyal customers if it creates posts about environmental protection, equality on the basis of gender, etc. This attracts target customers who will know that the brand is conscious of society. But at the same time, make sure to be authentic. Say what you believe, not what people want to hear. 6. Engage with an Influencer Almost 50–60% of people find out about a brand through social media influencers. Users trust influencers and their reviews. So it is a good idea to get in touch with an influencer who has a similar brand image as yours or someone who specializes in the industry. Influencer collaborations work best when they are built on trust, relevance, and long-term engagement rather than one-off promotions. If such an influencer shows trust in your product, the followers will be encouraged to buy the same for themselves. 7. Make Use of Ads Using ads and paid promotion is a strategy to build new customers and increase your presence. But you can also use it to build brand loyalty. Dynamic ads can be used by your brand to target your existing customers and encourage them to purchase more from your brand. Dynamic ads can be started by connecting your product catalog to Facebook. After setting this up, Facebook’s algorithm will choose relevant products and show them to your past customers. Such products are displayed on the basis of their purchase history. Digit Cure often leverages dynamic ads and retargeting campaigns to strengthen repeat engagement and customer retention. Digit Cure is a leading digital marketing agency in Goa, India, helping businesses grow through strategic SEO, targeted social media marketing, high-performance web development, branding solutions, and data-driven digital campaigns. It empowers brands to increase visibility, generate leads, and build lasting online success. Conclusion Social media is an important tool to engage with your audience. It is also a powerful tool to build new customers through influencer partnerships or ads, etc. Once you are past the introduction phase, you need loyal customers. Using these seven strategies can help you build brand loyalty on all the social media accounts of your business. Try various combinations and strategies and check what works best for you. Good luck!! FAQs Why is brand loyalty important for businesses? Brand loyalty increases repeat purchases and long-term revenue while reducing acquisition costs. Can social media really help in building brand loyalty? Yes, consistent engagement, quality content, and responsiveness foster trust and loyalty. What type

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction Pinterest is creative and fun to look at, but this social media platform is meant for much more! Did you know that Pinterest has over 300 million Global Monthly Active Users? This makes it one of the most versatile and impactful social media marketing platform, that attracts visitors with highest purchase intent. Pinterest Marketing can help your business grow and generate leads. Wondering how to do this? We will help you. Here are top 6 ways you can strategically market for your brand on Pinterest: #. Optimizing your Pinterest profile: Setting up a profile in Pinterest is an easy task but it is also important to optimize it. Let your customers get to know brand clearly. Your brand must be able to give a clear idea as to what it is and what it does for your customers. Here are few ways you can do this: #. A distinct logo that represents your brand #. An attractive cover photo that resonates with the brand-style #. A description that aptly describes about brand to the customers      #. Include your URL Also, have few posts highlighted on your ‘featured board’ that gives a gist of your brand visually. Looking at your profile, your customers should get an idea as to what to expect from you. This helps boost brand awareness #. Have clear goals: Before starting to get on with marketing your brand on Pinterest, begin with identifying your goals. What do you expect out of this? Understanding and designing clear goals whether it be brand awareness, visibility or to generate leads, can help you design an appropriate strategy. Just like any other social media platform like Instagram or Facebook, it is crucial to plan out the budget, time consumed and the target goals. #. Create pins that stand out 85% of Pinners search for and prefer visual content. This makes Pinterest a visual platform where users can also click on live links. Make it a point to include visually-appealing imagery in your strategy as users tend to click on pins that pop and catch their attention. Have an attractive theme for your profile and create content that is both informative and attractive. Here are some tips to do this: #. Maintain a 2:3 ratio #. Include your brand logo #. Adding a concise and clear copy to tell better stories to targeted audience. #. Choose images that show context of your product/service and its benefits. #. A powerful Content Marketing Strategy Just like Instagram or Facebook, you need to have a strong content marketing strategy even for your Pinterest profile. It is important to understand what your customers want, be it in form of content and images. Understanding this, will help you develop a content strategy to suit your audience. These tips may help: #. Attractive imagery- Pinterest is a visual platform. A visitor will be attracted through images that pop and get their attention #. Instructive Pins- 84% of Pinners say that Pinterest helps them learn new things. Simple DIYs and recipes to help audience learn something new, can add value to your brand and your profile. #. Inspirational Content- Let your users feel inspired through your pins. Create pins that is inspiring and relevant to your industry and get them attracted to your brand. #. Informational Content- Create content that informs through the use of infographics, so your audience can learn something new when they visit your pins. #. Add save buttons to your site While using Pinterest for business, irrespective of what your goal is, you need to get the visitor to save your pins as this encourages them to learn about your brand. It also helps the visitor to come back to the pins when in need and make a purchase. Adding save buttons to your pins makes it easier for visitors to pin your content by just a click.  Another similar tip would be to add shop the look pins, which would help generate sales for the products in your pins. #. Post at the right time for maximum engagement Just like any other social media platform, in Pinterest too, the optimum engagement is obtained by posting at the right times. Apart from this, the shelf life of your posts is much longer in Pinterest than in Instagram or Facebook. In Pinterest, we observe seasonal and occasional content more popular. According to Pinterest’s own seasonal research, Pinners start engaging with occasions, months in advance – such as summer-themed Pins gaining traction in early spring, and winter holiday Pinning starting in June. This makes it important to post at the right time to get in front of audience and engage better. Also, analyse your post’s insights to see which content is performing better and what audience likes. In Conclusion: Pinterest Marketing or using Pinterest for business purposes can be beneficial for your brand. It helps boost visibility, increase brand awareness and helps generate sales. Use the mentioned practices to help grow your brand and get most out of your pins. You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction Content Marketing Strategy, if done correctly, can significantly boost your ranking on the SERPs. Recent statistics reveal that marketers who blog consistently will acquire 126% more leads than those who do not. With over 2 million blogs online, how do you plan to stand out? Here, we have come up with the top 7 ways you can find topics for your blog to improve SEO ranking: Competitions Sometimes, we are all looking everywhere but the people who are out-performing us. Most of the tricks and tactics can be learned by just observing and analyzing your competitors. Check out the content that your competitions publish. Assess their keywords and the kind of topics they create content. Try implementing the strategies for your blog. This method would help in understanding what works and what doesn’t.  Understanding your prospects Do your research on your target customers. Understand their pain points, their objectives for buying your product or service. Step into their shoes and think about what they want to know from your blog. Understanding your prospects will help in coming up with relevant topics they tend to search for in the search engines. By analyzing their problems and triggers, you can create content that connects with them. Create Blogs that hold practical value Every prospect that visits your blog; comes with an expectation to find valuable information. Along with this, the information provided needs to be practical and useful for their lives too. Social Media Examiner’s report, over half of all marketers agree that unique and useful content is the most vital type of content. If the visitor finds your content both valuable and informative, they are likely to return to your website again.  Use Tools The Google platform has various tools that can help you find topics that help improve SEO. It can be a worrisome task to generate ideas for your blog frequently. But tools like Keyword Planner, Content Idea Generator, UberSuggest, and many more tools make this easier. Use these tools to deliver relevant and valuable content for your prospects.  Do your Keyword Research It is a well aware fact that keyword research is very crucial in terms of creating SEO-friendly blog posts. Doing proper research on keywords that are relevant and of high-value helps rank better in the SERPs. Using long-tail keywords along with high-ranking or moderate-ranking keywords to get your blogs ranked can positively impact on the traffic and conversion rate. Optimize your content Apart from finding blog topics that are popular and trending, it is also crucial to optimize your content and your website to enable it to rank higher on the search result pages. Using the right on-page as well as off-page SEO strategies, along with optimization of title, description, and meta tags can help your content attract traffic and generate leads. Including visuals and structuring the pages to make it easy to ready by can also enhance user experience. Bonus Point Apart from the mentioned points, it is also necessary to create content that is of high-quality. Aim at making content that has the following structure- a catchy headline, an introduction, main points, testimony, and call to action. Break the content into sections and bullet points so that the reader finds it easy to consume it.  Creating content this way will ensure your customer finds the blog post both informative and engaging.  In Conclusion Every blog aims to be a part of the first page of the SERPs and use the tool of content marketing to achieve this. Content Marketing is crucial for any and every business but takes time, patience, and planning. Use the given tips along with creating high-quality and engaging content for your users to rank your page higher and drive traffic and generate leads. You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction With over 200 million users, Instagram is one of the best and most widely used photo-sharing platforms that will enable you to share photos as well as videos with your followers. This rise of visual content on the internet is most apparent on Instagram, as a result of which most of the brands are scrambling to understand the best use of this platform. Brands are racing to capitalize on the growth of this platform and successfully learning how to make money on Instagram. One such way to make the most of this platform is Instagram Shopping which lets you create a product catalog on your profile. You can use this feature in your posts and stories, so when users tap a photo they can view the price of the product and its details. In this article, we will tell you how you can set up Instagram shopping to sell more products. #1. Check That You Meet the Eligibility Requirements To start Instagram shopping you need to make sure that you meet all the eligibility requirements. There are three requirements – # Only eligible physical goods that comply with Instagram’s commerce policies can be sold  # Your business should be based in the country where this feature is available. To know more about eligible countries visit Instagram Shop page # Your Instagram profile is connected to your Facebook business page You have the latest version of the Instagram app #2. Add Your Products Catalog to Facebook Business Page Instagram shopping feature pulls out the product from your Facebook catalog. So once you link your Instagram profile to the Facebook business page, sync your product catalog to it. After adding the products to the catalog and synchronizing it with Instagram, you will be able to tag them in your Instagram post and stories. #3. Get Your Instagram Account Approved Okay so once you have converted your Instagram to a business profile, Linked Instagram to your Facebook business page, created a Facebook shop, and synchronized your products to it, you need to get your Instagram page approved for shopping. Open your Instagram account, go to Settings, tap “Business”, and then Sign up for Instagram Shopping. Follow these steps to get your account approved. The review process can take a few days. Once it is done you will get a notification for the same. #4. Select Facebook Shop That Your Want to Add To Your Instagram Once your account is approved, then all you need to do is select which Facebook shop you are willing to connect to your Instagram Profile. To do this go to Instagram business settings and tap “Shopping”. After this simply select the Facebook shop that you want to link to your profile. Once you do this all your products will be synced across Facebook and Instagram. #5. Set Up Your First Instagram Shoppable Post Now that you are all set for Instagram Shopping, start tagging your post and stories and be ready to get some good conversions. Follow these easy steps – # Upload a photo just like your regular post # Hit “Tag option” # Start typing the name of the products that you want to tag. These names must correspond to the names in the product catalog. # Select the products as they appear in your search box (you can add up to  five products in single image or twenty products in the multi-image post) # Post the picture!! #6. Post Your Instagram Shopping Stories Do you know that more than 500 million people watch Instagram Stories every day? And the good news is you can also tag your products to Instagram stories so that customers can directly shop. To tag products in Instagram stories, upload a story, and simply hit the “Product” sticker on the top-right corner and select the goods from your catalog. You can even edit the color and text of these stickers. Tips to Increase Conversions With Instagram Shopping # Use high-quality images and videos. Use bright colors that suit your business profile. # Use relevant hashtags. This will increase the visibility of your posts and increase engagement. # Run a good promotional campaign. You can entice customers by giving them a coupon code or free shipping or even a free product on certain purchases. # Be authentic and engage with your audience. This will develop trust and they will stick to your brand for any future purchases # Share User-Generated Content. Feature the post and stories of your customers featuring your products (Take their approval first). This will boost your credibility and authenticity. Final Word Instagram shopping is one of the most amazing features that is constantly gaining popularity. Use this feature for your posts and stories and just see the wonders that it can do for your business. We hope that the above-mentioned steps help you to successfully set up the Instagram Shopping profile and sell more products. You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained Introduction What Is SEM? Search Engine Marketing, or SEM, is a form of internet marketing that allows the promotion of websites on the Search Engine Result Pages or SERPs. It is the type of marketing that helps websites gain traffic by purchasing ads on search engines. With over a billion websites online, it is a cut-throat competition for your website to stand out in the results pages. SEM provides an effective way to promote your website online. Search Engine Marketing is a practice of using paid advertisements on SERPs to market their website. These paid advertisements are also known as pay-per-click, and they are of different types. Some are text-based, while others are product promotions. Key Takeaways SEM (Search Engine Marketing) is a digital marketing strategy that includes paid ads on search engines to make a website more visible and bring in more traffic. PPC (Pay Per Click) is a main part of SEM, where advertisers pay only when users click their ads, thus allowing cost-effective campaigns. SEM and SEO are two different things that can work together; keyword research is the basis for both, which ensures there is coordination between paid and organic strategies. With PPC, advertisers can accurately target the right audience using specified keywords, demographics, location, and user behaviour, thus they can get the best return on their investment. SEM offers real-time, measurable results, which is why businesses can effectively track the performance, retarget the audiences, and keep on optimising the campaigns. By putting money into SEM, a company can increase its online presence, gain trust, and get access to buyers who are actually looking for products/services at that particular point in their purchase journey. In 2007, U.S. advertisers spent $24.6 billion on search engine marketing. And as of October 2016, Google leads the global search engine market with a market share of 89.3%. Bing comes second with a market share of 4.36%, Yahoo comes third with a market share of 3.3%, and Chinese search engine Baidu is fourth globally with a share of about 0.68% The advantage of adopting SEM is that it displays ads in front of motivated buyers at the right time, i.e. at the time they are making up their mind to purchase. This makes it an effective and powerful tool to grow and promote businesses. What Is PPC? Pay-per-click is a part of Search Engine Marketing that involves buying display ads wherein businesses can promote themselves. Advertisers only pay when someone clicks on the ad instead of the number of impressions that occurred. Apart from Google and Microsoft Advertising, social media platforms have incorporated this method and support PPC, which helps Businesses display images, audio, and videos to attract consumers. The biggest advantage when it comes to PPC is its ability to track the progress and re-target the audience. It delivers much faster compared to other forms of marketing and provides real-time results for businesses to follow up. Advertisers can target their audience using keywords, demographics like location, age, and purchase behaviour etc. This makes it an effective way of targeting a specific audience that is interested in the shown advertisements. SEO and SEM? SEM incorporates SEO into its strategy as it includes both paid search results as well as organic search results. Keyword Research forms the foundation for both SEO and SEM strategies. They must be updated frequently to keep up with the evolving trends. Try our list of 5 Promising Keyword Research Tools to Use in 2025 to find high-intent keywords for your campaigns. There must be an alignment with both the SEO and SEM aspects of the strategies. Both the streams have the same goal end of that day, i.e. to bring traffic and increase the visibility of the website. PPC incorporates SEO, and both the teams that deal with SEO and SEM need to coordinate and work alongside if this needs to be achieved. In Conclusion Search Engine Marketing is a tool to create and edit the website content to gain better visibility in the SERPs. There are various reasons why businesses invest in this marketing. First, for its effectiveness in delivering results, allowing for tracking progress, and adjusting. This is a comparatively easy and reliable way of digital marketing that builds credibility within a budget. There is a process that goes into SEM and various steps involved, which we will get into with upcoming blogs. For expert solutions, contact Digit Cure to access a full range of SEO and digital marketing strategies designed to boost your online visibility, drive qualified traffic, and grow your business. FAQs What is the difference between SEM and SEO? SEO is about boosting a website’s organic ranking through various on-page and off-page activities. On the other hand, SEM is a combination of SEO and paid advertising campaigns to get a website noticed more by search engine users. How does PPC work? With PPC ads, companies design ads and place bids on certain keywords. They pay for the ad only when a user clicks on it, thus making the targeting very efficient and giving them control over the cost. Why is keyword research important in SEM and PPC? Through keyword research, one can discover the search queries that indicate the highest user intent and are used by the target audience. It makes certain that the ads, as well as the SEO efforts, reach the right people and, in turn, quality traffic is generated. Are social media sites valid PPC campaign channels? Yes. Such platforms as Facebook, Instagram, LinkedIn, and Twitter enable PPC campaigns through the use of image, video, or carousel ads, thus allowing businesses to target the specific demographic and interests of the audience. How can businesses benefit from SEM? By using SEM, businesses can access the market right away, direct their ads to the most likely buyers, have an instant and accurate measure of their campaign performance, make the best use of their budget, and additionally, use

What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained Introduction Facebook continues to hold tight as one of the ever-increasing and most popular social media platforms. As marketers, we are constantly hearing about the importance of the online presence of businesses and customer insights about social media channels. This is the reason more than 90 million small businesses have a Facebook page. If you are also using Facebook for Business, then you need a strategy to measure how people interact with the content that you are posting. Facebook Analytics will help you to get information to track and measure your results. While Facebook Analytics is quite valuable, it can be difficult to understand initially. In this article, we will walk you through the steps to use the Facebook Analytics tool. Businesses that work with experienced digital marketing partners such as Digit Cure often leverage analytics tools to convert raw data into actionable growth strategies. Key Takeaways Facebook Analytics helps track user behaviour and engagement Funnels and revenue reports improve conversion tracking Audience insights help refine targeting strategies Customer lifetime value helps measure long-term growth Data-driven decisions lead to higher social media ROI What Is the Use of Facebook Analytics? Facebook Analytics allows measuring the performance of your page by accessing various metrics such as page views, peak traffic time, user demographics, etc. Also, you can measure the effectiveness of your social media marketing strategy by getting insights into the performance of Facebook Ads and the impact of your page on your business How Can You Set Up Facebook Analytics? Facebook Analytics needs no separate installation. You just need to open your Facebook Business account to access Analytics, or you can also open it using the browser. Alternatively, you can download the Facebook Analytics mobile app from the Google Play Store and Apple App Store. The application is completely free to download. Steps to Access Facebook Analytics via Browser Open Facebook Analytics Click on the Hamburger sign on the top right corner of the screen You can find Analytics under the “Measure & Report” section It is Facebook Business Manager that will help you to run ads on Facebook and Instagram. You can also create target groups for your ads using Business Manager. How To Use Facebook Analytics? Facebook Analytics is very similar to Google Analytics. The tool is very easy to use and gives you Facebook page insights for your business. You can use this information to shape your marketing strategy. There are various stats that you can access using Facebook Analytics. You can also personalize your data and the Facebook Analytics interface. Agencies like Digit Cure help brands interpret these analytics and align them with SEO, paid ads, and social media strategies for better ROI. Facebook Analytics Dashboard (Source:https://webcdn-adespressoinc.netdna-ssl.com/wp-content/uploads/2018/06/unnamed-1.png) When you login into Facebook Analytics, you will be presented with a dashboard that has the most relevant data, including Highlights, Audience growth, User Engagement, Monetization, and Active users. There are a variety of reports that can be generated using Analytics. We will walk you through some of the most important ones. Key Facebook Analytics Reports 1. Funnels (Source:https://www.socialmediaexaminer.com/wp-content/uploads/2019/08/facebook-analytics-funnel-how-to-step-2-800.png) Funnels are made of steps that you will want to measure in Facebook marketing campaigns. You can create funnels to measure conversion and see how long it takes to convert potential customers into clients. You can create it by using Funnels from the left-hand menu. A three-stage funnel can be created to measure conversions. To take conversion tracking even further, you can integrate Facebook Analytics with the Facebook Pixel to gain deeper insights into user actions and remarketing opportunities. 2. Revenue (Source:https://www.socialmediaexaminer.com/wp-content/uploads/2017/08/bw-facebook-analytics-activity-revenue.png) In the Facebook analytics dashboard, you can create a revenue option. This report will give you useful insights into the number of purchasers during a particular period of time. These purchasers are also divided on the basis of age and gender. 3. Customer Lifetime Value (Source:https://www.rightmixmarketing.com/wp-content/uploads/2019/10/Customer-lifetime-value.jpg) This report is quite essential and will let your business know the worth of a customer over a period of time. You can measure how much money is spent on acquiring new customers and the extra revenue you get from existing customers. You just need to select Lifetime value from the left panel and then select if you want to generate metrics for all users or just the paying users. Strategies for Effective Use of Facebook Analytics Once you get all the metrics, it is also important to process them and apply the same for future Facebook marketing decisions. Here are some of the tips that can help you to create an effective strategy – 1. Focus on Your Target Audience Audience Insights under the Facebook Analytics tool will give you a detailed description of the users. You can target the users who engage with your page the most. In the Actions on-page section, you can get a list of people who clicked on any call-to-action button with a breakdown on the basis of age, gender, city, or country. 2. Focus on What Works for You You can find metrics that will give you detailed information on the content that performed the best. This will help you to create more such posts. Not only this, but you can also get insights on the posts that trigger negative engagement, like reporting spam or hiding posts/stories from your page. These insights can also be used to build highly targeted remarketing campaigns based on user behaviour and engagement patterns. 3. Find the Best Time to Post Once you get complete information on your audience demographics, you can schedule your posts accordingly. This is the time when most of your audience is online. This gets you maximum engagement. Conclusion Using the Facebook Analytics tool correctly will help you to gain a competitive edge in the market, and you can differentiate yourself on this platform. This helps you to create content that users love and get you maximum engagement. If you’re looking for expert guidance, then contact Digitcure to turn Facebook insights into