Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction Are you struggling to retarget the most suitable audience via Facebook Ads? If yes, it’s time for learning how to use Facebook pixel. What is Facebook Pixel?   Facebook provides many tools for marketers, but Facebook Pixel is the most convenient tool out of all. It enables you to estimate your Facebook ads’ efficiency and effectiveness via analyzing people’s activity on your web page. It is a tool used to measure your ads’ outcomes by examining your website’s user actions. Why use Facebook Pixel? Through Facebook Pixel, you get essential information about targeting your appropriate audience and improvising your Facebook ads. Before we tell you how to use Facebook Pixel, here we have listed some points that describe the importance of using this tool: 1. Target equitable audience You can use Facebook Pixel to confirm that your Facebook ads are showing to the appropriate people. It also helps you find new customers who visited your webpage and took the desired action for your website. 2. Stimulate Sales Facebook Pixel has its binding setup that reaches the audience who will take favorable action like purchasing. 3. Compute your Facebook ads result It measures what is happening when customers see Facebook ads. For this, they measure ads’ reach, conversation rate, per click on each ad, etc. How to create Facebook Pixel? You can create Facebook Pixel via two methods, both are convenient enough, but before starting its process, you must be assured of these below-mentioned points. You must own a website for your running business. You must be authorized to make updates on your website’s code. Two ways of creating Facebook Pixel 1. Connect with the Facebook event manager Scroll down to the Events manager. Tap on Connect data server and then select Web. Click on Facebook Pixel and then connect. Insert your Pixel name. Add your website URL to ensure that it has an easy setup option. Tap on Continue. 2. Create Facebook Pixel in business manager Navigate to the business settings in the Business manager. Identify your business, then tap on Data Servers. Click on Pixels and then + icon to add buttons. Insert an appropriate name for your pixel. Enter your website URL, then click Continue. How to Install Facebook Pixel code to your website? Once you are done creating the Facebook Pixel, you can now put this code on your website. For this, you can use among the following three setup options: 1. Manually add Pixel code Scroll towards the Event manager. Pick the specific Pixel that you want to install. Tap on Continue Pixel Setup. Pick install code manually. Copy the pixel code from there. Identify the head of your webpage. Paste the copied code at the bottom of the head template. Tap on Continue. 2. Third-party integration You can install your pixel code with third-party integrations like AdEspresso, Caffeine, etc. Just follow the below-mentioned steps: Open your Event manager. Locate the Pixel that you want to install. Tap on Continue pixel setup. Select the option Use a partner. Click on the partner name from the list that appeared. Scroll and stick to the on-screen instructions. 3. Install via Email If you seek help for updating your code on your webpage via an expert, then follow the below Facebook pixel installation instructions: Scroll down to the Pixel on the Event manager tab. Select Setup for Pixel. Tap on the Email instruction option. Insert the recipient’s Email address. Send the instruction. How to use Facebook Pixel for remarketing? When a customer reaches your website via a Facebook ad, they don’t purchase anything; perhaps they will shut down the page and start searching for more options. Here sometimes customers can visit your webpage and sometimes they won’t. But as a marketer, you can’t lose your clients. Thus, you must be on top of your customer’s mind. For this, you can send them a message “Are you still thinking about buying? Hurry up, your product will be short soon!!” This is called retargeting or remarketing. For retargeting the audience with Facebook Pixel, first, install the pixel code on your post-click landing page or each page that he/she wants to. After adding this to your webpage, Facebook Pixel will help you to target the following three categories of potential buyers: 1. Users who clicked on the Facebook ad but didn’t go for the sales page. The people who click on your Facebook ad and then navigate to the post-click landing page but they leave without buying anything. Then Facebook Pixel adds those people to the targeted audience list, and you can target them with your tailored Facebook ad. It will help in bringing back the user for buying.  2. Users who navigate to the post-click landing page and sales page but fail to make the payment. People who clicked on your Facebook ad and navigated to the landing page will, but failed to make payment will come in this category. The Facebook Pixel works here for the checkout page and will add this audience to another target list. Then you can target them with your dynamic Facebook ads. You can offer some impressive discounts or cashback vouchers so that users will route back to your page.  3. Users who completed their checkout page and headed towards the thank you page. The Facebook Pixel works differently on your thank you page because people who buy from you must again visit your page and buy other things. Thus you need to target them too via a targeting list, and for that, you must create a new campaign to resell your products.  Further, you can also find a lookalike audience with these categories of people to increase your conversion rate. At last To be sure that your Facebook Pixel is working correctly, you can Install the Pixel helper from Chrome. Add it to your chrome extensions. In case Facebook Pixel finds any issue related to your landing page, and it will notify you. Once

Google Display Ads network is a well-built system bifurcated between two networks – Search Network and the Google Display Network. Google advertising helps digital marketing experts to target 90% of the internet users. And technically, one can target various sets of audiences across the globe via Google Display ads. It is basically a way of reaching your intended customers when they are online – be it watching a video, playing a game, listening to a song or booking tickets, etc. As many brands have the objective to reach their desired customers as early as possible, one thing that can help is Google Display ads.  What are Google Display ads? These are the visual-based ads that the audience sees while browsing, watching a video, or while using an app. The tool allows marketers to reach maximum audiences and can introduce their brand to tons of relevant customers. Mastering The Art Of Google Display Ads It is of utmost importance that you choose the right type of advertisement. There are basically two types of methods for online ad marketing. PPC Advertising Social media Advertising PPC  (Pay Per Click ) is one of the most effective ways to reach your desired customers. It allows you to get your audience when they are already looking for it, which helps gain a plus one. It is a paid form of Google banner ads that appears first when users search results. While Social media Advertising is one such online marketing tool where ads appear on social platform feeds. These ads effectively blend with the user’s timeline. Thus there are more chances of users clicking your ads and engaging with them. There are various steps by which one can master over google display ads- 1. Know your target audience  Targeting is the essential part of marketing your brand to your audience. It means you need to look for people who are going to be your actual customers. To know precisely your customer base, you need to look for their- Demographics Buying habits Social-economic status Hobbies This information gives an idea about what your audience is going to prefer. 2. Set A Budget Budgeting is an integral part of paid advertising. It helps in the continuous running of ads. Platforms like Google help in making effective use of your budget to build a good advertisement with a given amount of money. Defining a budget helps in driving more success in your marketing ad campaign. Thus, it’s time to set budgets.  3. Invest in Retargeting ads Retargeting is a method of targeting people who didn’t convert earlier. We can say that it is a continuous process of reminding a person who was not more before influenced by the ad. It is an attempt to reinforce your brand. Retargeting ads help people to think again over a particular ad and allow them to remember in their subconscious mind about buying their products. Retargeting ads put your brand in front of the leads again and get them to buy your products. 4. Create a Powerful landing page A landing page is an initial page that a customer is redirected to when he/she clicks on your ad. Landing page acts as a turning point of advertisements as it makes your brand or breaks your brand. Landing page should always be- Specific in nature Clear Concise  Effective Attractive Decent text style and colors Visual elements Working on all these factors helps in achieving a good landing page conversion, ultimately resulting in maximizing leads. 5. Focus on the benefit of the product/service An ad must show how the product or service is going to benefit customers. Customers are not interested in knowing how your brand is different from others but are interested to know how your product or service is going to help them. An effective advertisement is one which is based on customers’ point of view. This will help in keeping your audience engaged and involved in what you are offering. EFFECTIVE TIPS FOR MASTERING GOOGLE DISPLAY ADS Advertising on various platforms Advertising on multiple platforms, from Google to Facebook, helps to reach more people and cater more attention towards your brand ad.                                                   Ad extensions A strategy of online ads that is user friendly and easily accessible. It helps to stand out from the ads of various competitors. Various types of ad extensions are- Price extension Call extension Message extension Invest in mobile-friendly technology More than half of the internet traffic comes from mobile devices. Thus our ads and Landing pages must be mobile friendly as this will be easier for users to go through our brand ad. And also our ads will be able to reach maximum people. Lookalike audience The lookalike is precisely similar to the audience that is already following or has interacted with your brand earlier. Thus the idea behind this is to cater to more followers who can easily connect due to the same traits. Using A/B testing It is a technique that helps in experimenting with your brand ads. It compares your experiment that you perform with any controlled group. The Parting Note: From the launching of ads on various platforms to developing mobile-friendly landing pages, practicing the above techniques will surely help you enhance the quality of your google ads. It helps to cater to more audiences and will ultimately benefit your brand name and position. Thus mastering google display ads is not difficult when you follow the right practices. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug … Google Display Ads network is a well-built system bifurcated between two networks – Search Network and the Google Display Network. Google advertising helps digital marketing experts to target 90% of the internet users. And technically, one can target various sets of audiences across the globe via Google Display ads. It is basically a way of reaching your intended customers when they are online – be it watching a video, playing a

Google’s Index is nothing but a list of all the web pages that search engines know about and a critical SEO aspect. If Google does not index your site, it won’t appear on Google Search Results. Indexing your website will get you more traffic, and whenever you post any new content, it will be discovered more quickly. Why is Site Indexing Important? Google will not present your website in search engine results pages (SERPs) if it is not indexed. To index your website, Google’s Web Crawlers (Googlebot) will “Crawl” the same. This will help to figure out if your site is worth indexing. Web spiders or “Googlebot” are always crawling the web by following the links on existing pages to gather new content. To achieve optimal SEO, you need to Index your website on Google. How to Get Google to Index Your Site Faster Follow these steps to get your website indexed with Google – Go to Google Search Console. Go to the URL inspection tool. Paste the URL that you would like to index in the search bar of the page. Google will inspect the URL. Click on “Request Indexing” to index the website. This is a good practice if you have published a new post or page. However, merely requesting indexing will not solve the underlying problems that prevent Google from previous indexing pages. Google is always committed to providing high-quality content to its users in order to resolve their queries effectively. So it is essential to make sure that your website fits the requirements. If that is the case, you need to follow the checklist below in order to diagnose and fix the problems – #1. Optimize Robots.txt Files Robot.txt files are text files that webmasters create to instruct the robots how to crawl the pages on their website. This will tell the search engine crawlers which pages or files the crawlers can or can’t request from your website. This will also help the crawlers to prioritize more essential pages on the website so that your site is not overloaded with requests. #2. Make Sure all Your SEO Tags are Optimized SEO tags are another way to guide search engines. You need to make sure that SEO Tags are optimized in order to make sure that Google indexes your pages. Two types of SEO tags that you need to optimize are – Rouge Noindex Tags – These are the tags that tell search engines, not to index pages. So if individual pages on your website are not indexing, then you can check such tags. If the pages are marked as no index, you can remove the same to get the pages indexed faster. Canonical Tags – These are the tags that will tell google crawlers if a particular version of the page is preferred. If your webpage has no canonical tag, then crawlers will recognize that as the preferred page and index it further. #3. Ensure that Your Page Has Proper Linking and Backlinking Ensure that your page has a good site architecture. This can be done by ensuring that your page is appropriately linked and backlinked. Internal linking will help the crawlers to locate the webpage. Your XML sitemap layout will help to identify the pages that are not linked. Also, make sure to generate some high-quality backlinks. Google recognizes the pages that are consistently linked by other authoritative websites. Backlinks tell Google that the page should be indexed. While internal linking, make sure to remove nofollow links from your webpages. Adding high-ranking pages internally will streamline the indexing process. #4. High-Quality Content Content is one of the most important factors considered by Google while indexing pages. Ensure that your website’s content is rich in quality to ensure good ranking and fast indexing. You can remove low-performing pages and underperforming content from your website. This will allow Google to focus on more valuable pages of your website. Content that you publish on your webpage should be unique. Duplicate content can be a red flag for Google Analytics and indexing as well. #5. Remove Low- Quality Pages Having too many low-quality pages will just drain the crawl budget. Also, wasting significant resources on low-value pages will waste the crawl activity and cause a delay in discovering good content on site. Removing low-quality pages from your website can have a positive effect on the crawl budget. This can help you to get page indexing faster. Final Word There can be two significant reasons why Google is not indexing your website – Technical issues on your website that hinders the indexing process Low- quality content on your website that is worthless for the users Running through the checklist above can help you to get your page indexed faster. Remember that indexing your page can significantly improve your Google search ranking and lead to heavy traffic on your website. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug … Do not make these 5 Content Optimization Mistakes Ever. Introduction Google’s Index is nothing but a list of all the web pages that search engines know about and a critical SEO aspect. If Google does not index your site, it won’t appear on Google Search Results. Indexing your website will get you more traffic, and whenever you post any new content, it will be discovered more quickly. Why is Site Indexing Important? Google will not present your website in search engine results pages (SERPs) if it is not indexed. To index your website, Google’s Web Crawlers (Googlebot) will “Crawl” the same. This will help to figure out if your site is worth indexing. Web spiders or “Googlebot” are always crawling the web by following the links on existing pages to gather new content. To achieve optimal SEO, you need to Index your website on Google. How to Get Google to Index Your Site Faster Follow these steps to get your website indexed with Google – Go

Keyword research is a vital process to grow traffic for your website. It helps you to write perfect content to improve your search engine optimization. Finding the right keyword research tool can be tricky. Many keyword research tools will give you less accurate results that can disturb your SEO and ultimately waste your resources.  Check out the latest keyword research tools that will help you to increase website traffic in 2021.  List of 2021’s Leading Keyword Research Tools for SEO: 1. SEMrush (Source: semrush.com) SEMrush is a complete SEO tool that will help you to carry out keyword research and improve rankings. You can use the Keyboard Overview tool on the dashboard to get a full picture of the keyword you intend to use.  The data that you will get will include how many people search a particular keyword if the keyword is growing in popularity or becoming less trending, the monthly search volume of the keyword, and much more.  The tool will also give you a list of related keywords that you can use to get better results. This can help you to find out where your competitors rank for a particular keyword.  SEMrush is considered one of the best keyword research tools in the market. If appropriately used, the tool can help you to achieve an excellent Google ranking.  Features The tool will help you to analyze the competition level for a particular keyword. You can estimate keyword difficulty using this tool. It has access to 120 desktop databases and 18 mobile databases. Compare your keywords with competitors to check who is ranking highest for the most searched keywords. 2. Moz Moz allows you to predict a keyword performance based on Search Volume estimates. The results provided by the tool are 95% accurate. The tool will tie together the keyword research metrics and make complex analysis easy.  This tool can also find a better keyword opportunity by looking at thousands of intuitive suggestions and comparing the sites’ keywords.  The tool also lets you analyze the past data so that you can see how your site has fallen or risen in rankings.  Features –  Prioritize the keywords by metrics that matter to you Identify the keywords that best match your targets to achieve good Search Engine Optimization. Get thousands of intuitive suggestions and compare keywords that are better in the ranking. 3. Ahrefs (Source:Ahrefs) Ahrefs is a tool designed to let you learn from the rivals by digging into their most profitable keywords. You can try this tool for free. Just type the keyword and your region into the search bar, and you will see the results right away.  You can also get details about your competitors’ keywords to indicate how visible they are and how they give a good search engine ranking to the website.  Use the tool to check key SEO metrics for the current top-ranking pages to see your competitors and how difficult it is to crack the first page.  Features –  Identification of long-tail keywords with same parent topic Combine various filters including cost-per-click, SERP, word count, etc. to get the best keywords Get local and global monthly search volume estimates for a particular keyword. 4.Google keyword planner (Source:lh3.googleusercontent.com) Google Keyword Planner tool helps advertisers find the best keywords to run their advertisements on Google. It is a free tool to use and requires a Google Ad account to run it effectively. It’s effortless to create a Google account if you don’t have one. Just sign-up and enter your payment details. The best part is it’s not mandatory to run an active campaign or pay for anything to use the tool.  Once you have created an account through your Google Ads account, you can type in any keyword and view data for the monthly search results that it generates. You can also get a long list of related keyword ideas that you can use.  Features –  You can add new keywords to an existing campaign.  When you add a new keyword, the tool will give you an estimated daily budget for the campaign. 5. Uber Suggests (Source: neilpatel.com) Uber Suggests is a free-to-use tool that offers various metrics like search volume data, keyword suggestion, how difficult it will be to rank a particular keyword, i.e., keyword difficulty, and much more.  This tool developed by Niel Patel will also give you a lot of suggestions for related keywords. You can view a table of the top 100 Google results for a particular keyword with estimated visits, number of backlinks, domain source, and total social shares.  The tool will also give information on the content related to your keyword, giving estimated monthly visits, backlinks, and number of shares on platforms such as Facebook and Pinterest.  Features –  Get top SEO pages to report to get which of your competitor’s pages rank for a particular keyword. Get insights on the strategies that are working for others in the market so that you can adapt them to gain an edge. Final Word These tools will help you understand how your website is performing for specific keywords. We hope this article helps you to find the best keyword research tool for your SEO.  You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug … Do not make these 5 Content Optimization Mistakes Ever. Introduction Keyword research is a vital process to grow traffic for your website. It helps you to write perfect content to improve your search engine optimization. Finding the right keyword research tool can be tricky. Many keyword research tools will give you less accurate results that can disturb your SEO and ultimately waste your resources.  Check out the latest keyword research tools that will help you to increase website traffic in 2021.  List of 2021’s Leading Keyword Research Tools for SEO: 1. SEMrush (Source: semrush.com) SEMrush is a complete SEO tool that will help you to carry out keyword research and improve rankings.

How to design Outstanding Instagram Grid Layout Introduction Instagram is all about increasing your followers day by day. A massive number of followers imply a good insta feed. A shabby and inconsistent feed will not lead to more followers. Thus to increase the number of followers, one good practice is to adopt the Instagram grid layout. This will surely give a structure to your feed and will reflect your personality through your feeds. Instagram grid layout will help you beautify each square of the grid by adding few details and bringing consistency. Below are the few structured ways to amplify your game and provide you with an exciting, organized, and attractive layout. Square layout The square layout is the easiest among all. In this layout, just try to post a picture in square and choose the same color combinations every time. Checkerboard Grid The checkerboard layout is also known as tiles layout. The most popular way to use this layout is by sharing a photo then a quote, then a picture, then a quote. This will make your followers know what you are going to post. Row by Row layout Row layout is also known as storyteller layout. Here each row depicts a story. This is the most creative and attractive way to design your feed. Diagonal Grid Many Instagrammers use the diagonal grid, and this grid makes your insta feed look instantly consistent. Just drag and drop a picture and pick a color of your choice. Rainbow Feed The rainbow layout makes your feed look like a rainbow. It requires more planning and effort than other layouts, so it is advised to use different colors in your photos after every 3 or 6 or 9 pictures. This will make your grid stand-out among all. Puzzle Layout The puzzle layout is a high-level grid. The picture is split into pieces. The challenging part is of maintaining the quality of each split work. It is vital to ensure that each piece is complete in itself, then only people will click. Mixed feed Mixed feed, as the name suggests, is about mixing various types of layouts. The crossfeed takes your insta account to a whole new level and makes your store look more appealing. Tips And Tricks Pick a Border Applying borders to your photos will not only make them different from others but will create consistency in your Instagram feeds. A white border is adequate when your images are colorful. Black frames will make your photos look more appealing and stand them out. Rectangular photos Not all Instagrammers post pictures rectangular; thus, there are chances to make your feed unique by posting rectangular pictures. These pictures are eye-soothing because of large white spaces. It helps to draw the attention of viewers to the color and detailing of photos. Picture Editing You are bound to edit your pictures. Choose a proper frame. Use a filter and try to make your core colors apparent. Add stickers, crop the image if needed. Editing can be difficult if you are not aware of it. Consistency Whatever layout you are choosing, be consistent with it. Maintaining consistency in borders as well plays a crucial role. Consistency not only makes your feed look good but will attract viewers too. Be you Your feed should reflect your personality, and this will help to connect you with your audience in an effective way. Being you is important. Creative Innovative ideas will give you a million followers. Showcase these ideas with creativity and make your ground more strong. Try something new always and awaken your minds with creativity. Be Responsive One must be responsive towards their audience. It is always good to hear from your audience. Positive opinions will boost you while negative ones will make you better. Think to make your feed look out of the box The concept of Instagram is all about creating something new and innovative always. The one who is innovative is the one who leads! Try to use various filters to give a wholly unique effect to your photos. Make your editing portion strong to provide a gorgeous impact on your photos. Use different layout options and be loyal to them. Post frequently to get your audience to know more about you. Be yourself while branding and also while designing your feeds. This will appeal to a larger audience. Advantages of Following A Particular Layout It makes a great first impression and will direct people to you. Allows you to create bulk content. Helps in preparing in advance. It is aesthetically pleasing. It helps you to stand out. Assist in developing a particular image. Steps To Keep Your Instagram Grid In Order Decide a personality trait for yourself/ brand. Select a Grid layout. Choose your colors. Decide on a filter. Post in order. Choose your Instagram grid wisely. HAPPY INSTAGRAMMING! You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

All About Alt Text and Image SEO Optimization Introduction

Step by step Guide to Use LinkedIn Ads for your Business growth Introduction