Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction

Do not make these 5 Content Optimization Mistakes Ever. Introduction Are you struggling to retarget the most suitable audience via Facebook Ads? If yes, it’s time for learning how to use Facebook pixel. What is Facebook Pixel?   Facebook provides many tools for marketers, but Facebook Pixel is the most convenient tool out of all. It enables you to estimate your Facebook ads’ efficiency and effectiveness via analyzing people’s activity on your web page. It is a tool used to measure your ads’ outcomes by examining your website’s user actions. Why use Facebook Pixel? Through Facebook Pixel, you get essential information about targeting your appropriate audience and improvising your Facebook ads. Before we tell you how to use Facebook Pixel, here we have listed some points that describe the importance of using this tool: 1. Target equitable audience You can use Facebook Pixel to confirm that your Facebook ads are showing to the appropriate people. It also helps you find new customers who visited your webpage and took the desired action for your website. 2. Stimulate Sales Facebook Pixel has its binding setup that reaches the audience who will take favorable action like purchasing. 3. Compute your Facebook ads result It measures what is happening when customers see Facebook ads. For this, they measure ads’ reach, conversation rate, per click on each ad, etc. How to create Facebook Pixel? You can create Facebook Pixel via two methods, both are convenient enough, but before starting its process, you must be assured of these below-mentioned points. You must own a website for your running business. You must be authorized to make updates on your website’s code. Two ways of creating Facebook Pixel 1. Connect with the Facebook event manager Scroll down to the Events manager. Tap on Connect data server and then select Web. Click on Facebook Pixel and then connect. Insert your Pixel name. Add your website URL to ensure that it has an easy setup option. Tap on Continue. 2. Create Facebook Pixel in business manager Navigate to the business settings in the Business manager. Identify your business, then tap on Data Servers. Click on Pixels and then + icon to add buttons. Insert an appropriate name for your pixel. Enter your website URL, then click Continue. How to Install Facebook Pixel code to your website? Once you are done creating the Facebook Pixel, you can now put this code on your website. For this, you can use among the following three setup options: 1. Manually add Pixel code Scroll towards the Event manager. Pick the specific Pixel that you want to install. Tap on Continue Pixel Setup. Pick install code manually. Copy the pixel code from there. Identify the head of your webpage. Paste the copied code at the bottom of the head template. Tap on Continue. 2. Third-party integration You can install your pixel code with third-party integrations like AdEspresso, Caffeine, etc. Just follow the below-mentioned steps: Open your Event manager. Locate the Pixel that you want to install. Tap on Continue pixel setup. Select the option Use a partner. Click on the partner name from the list that appeared. Scroll and stick to the on-screen instructions. 3. Install via Email If you seek help for updating your code on your webpage via an expert, then follow the below Facebook pixel installation instructions: Scroll down to the Pixel on the Event manager tab. Select Setup for Pixel. Tap on the Email instruction option. Insert the recipient’s Email address. Send the instruction. How to use Facebook Pixel for remarketing? When a customer reaches your website via a Facebook ad, they don’t purchase anything; perhaps they will shut down the page and start searching for more options. Here sometimes customers can visit your webpage and sometimes they won’t. But as a marketer, you can’t lose your clients. Thus, you must be on top of your customer’s mind. For this, you can send them a message “Are you still thinking about buying? Hurry up, your product will be short soon!!” This is called retargeting or remarketing. For retargeting the audience with Facebook Pixel, first, install the pixel code on your post-click landing page or each page that he/she wants to. After adding this to your webpage, Facebook Pixel will help you to target the following three categories of potential buyers: 1. Users who clicked on the Facebook ad but didn’t go for the sales page. The people who click on your Facebook ad and then navigate to the post-click landing page but they leave without buying anything. Then Facebook Pixel adds those people to the targeted audience list, and you can target them with your tailored Facebook ad. It will help in bringing back the user for buying.  2. Users who navigate to the post-click landing page and sales page but fail to make the payment. People who clicked on your Facebook ad and navigated to the landing page will, but failed to make payment will come in this category. The Facebook Pixel works here for the checkout page and will add this audience to another target list. Then you can target them with your dynamic Facebook ads. You can offer some impressive discounts or cashback vouchers so that users will route back to your page.  3. Users who completed their checkout page and headed towards the thank you page. The Facebook Pixel works differently on your thank you page because people who buy from you must again visit your page and buy other things. Thus you need to target them too via a targeting list, and for that, you must create a new campaign to resell your products.  Further, you can also find a lookalike audience with these categories of people to increase your conversion rate. At last To be sure that your Facebook Pixel is working correctly, you can Install the Pixel helper from Chrome. Add it to your chrome extensions. In case Facebook Pixel finds any issue related to your landing page, and it will notify you. Once

Google Display Ads network is a well-built system bifurcated between two networks – Search Network and the Google Display Network. Google advertising helps digital marketing experts to target 90% of the internet users. And technically, one can target various sets of audiences across the globe via Google Display ads. It is basically a way of reaching your intended customers when they are online – be it watching a video, playing a game, listening to a song or booking tickets, etc. As many brands have the objective to reach their desired customers as early as possible, one thing that can help is Google Display ads.  What are Google Display ads? These are the visual-based ads that the audience sees while browsing, watching a video, or while using an app. The tool allows marketers to reach maximum audiences and can introduce their brand to tons of relevant customers. Mastering The Art Of Google Display Ads It is of utmost importance that you choose the right type of advertisement. There are basically two types of methods for online ad marketing. PPC Advertising Social media Advertising PPC  (Pay Per Click ) is one of the most effective ways to reach your desired customers. It allows you to get your audience when they are already looking for it, which helps gain a plus one. It is a paid form of Google banner ads that appears first when users search results. While Social media Advertising is one such online marketing tool where ads appear on social platform feeds. These ads effectively blend with the user’s timeline. Thus there are more chances of users clicking your ads and engaging with them. There are various steps by which one can master over google display ads- 1. Know your target audience  Targeting is the essential part of marketing your brand to your audience. It means you need to look for people who are going to be your actual customers. To know precisely your customer base, you need to look for their- Demographics Buying habits Social-economic status Hobbies This information gives an idea about what your audience is going to prefer. 2. Set A Budget Budgeting is an integral part of paid advertising. It helps in the continuous running of ads. Platforms like Google help in making effective use of your budget to build a good advertisement with a given amount of money. Defining a budget helps in driving more success in your marketing ad campaign. Thus, it’s time to set budgets.  3. Invest in Retargeting ads Retargeting is a method of targeting people who didn’t convert earlier. We can say that it is a continuous process of reminding a person who was not more before influenced by the ad. It is an attempt to reinforce your brand. Retargeting ads help people to think again over a particular ad and allow them to remember in their subconscious mind about buying their products. Retargeting ads put your brand in front of the leads again and get them to buy your products. 4. Create a Powerful landing page A landing page is an initial page that a customer is redirected to when he/she clicks on your ad. Landing page acts as a turning point of advertisements as it makes your brand or breaks your brand. Landing page should always be- Specific in nature Clear Concise  Effective Attractive Decent text style and colors Visual elements Working on all these factors helps in achieving a good landing page conversion, ultimately resulting in maximizing leads. 5. Focus on the benefit of the product/service An ad must show how the product or service is going to benefit customers. Customers are not interested in knowing how your brand is different from others but are interested to know how your product or service is going to help them. An effective advertisement is one which is based on customers’ point of view. This will help in keeping your audience engaged and involved in what you are offering. EFFECTIVE TIPS FOR MASTERING GOOGLE DISPLAY ADS Advertising on various platforms Advertising on multiple platforms, from Google to Facebook, helps to reach more people and cater more attention towards your brand ad.                                                   Ad extensions A strategy of online ads that is user friendly and easily accessible. It helps to stand out from the ads of various competitors. Various types of ad extensions are- Price extension Call extension Message extension Invest in mobile-friendly technology More than half of the internet traffic comes from mobile devices. Thus our ads and Landing pages must be mobile friendly as this will be easier for users to go through our brand ad. And also our ads will be able to reach maximum people. Lookalike audience The lookalike is precisely similar to the audience that is already following or has interacted with your brand earlier. Thus the idea behind this is to cater to more followers who can easily connect due to the same traits. Using A/B testing It is a technique that helps in experimenting with your brand ads. It compares your experiment that you perform with any controlled group. The Parting Note: From the launching of ads on various platforms to developing mobile-friendly landing pages, practicing the above techniques will surely help you enhance the quality of your google ads. It helps to cater to more audiences and will ultimately benefit your brand name and position. Thus mastering google display ads is not difficult when you follow the right practices. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug … Google Display Ads network is a well-built system bifurcated between two networks – Search Network and the Google Display Network. Google advertising helps digital marketing experts to target 90% of the internet users. And technically, one can target various sets of audiences across the globe via Google Display ads. It is basically a way of reaching your intended customers when they are online – be it watching a video, playing a

Google’s Index is nothing but a list of all the web pages that search engines know about and a critical SEO aspect. If Google does not index your site, it won’t appear on Google Search Results. Indexing your website will get you more traffic, and whenever you post any new content, it will be discovered more quickly. Why is Site Indexing Important? Google will not present your website in search engine results pages (SERPs) if it is not indexed. To index your website, Google’s Web Crawlers (Googlebot) will “Crawl” the same. This will help to figure out if your site is worth indexing. Web spiders or “Googlebot” are always crawling the web by following the links on existing pages to gather new content. To achieve optimal SEO, you need to Index your website on Google. How to Get Google to Index Your Site Faster Follow these steps to get your website indexed with Google – Go to Google Search Console. Go to the URL inspection tool. Paste the URL that you would like to index in the search bar of the page. Google will inspect the URL. Click on “Request Indexing” to index the website. This is a good practice if you have published a new post or page. However, merely requesting indexing will not solve the underlying problems that prevent Google from previous indexing pages. Google is always committed to providing high-quality content to its users in order to resolve their queries effectively. So it is essential to make sure that your website fits the requirements. If that is the case, you need to follow the checklist below in order to diagnose and fix the problems – #1. Optimize Robots.txt Files Robot.txt files are text files that webmasters create to instruct the robots how to crawl the pages on their website. This will tell the search engine crawlers which pages or files the crawlers can or can’t request from your website. This will also help the crawlers to prioritize more essential pages on the website so that your site is not overloaded with requests. #2. Make Sure all Your SEO Tags are Optimized SEO tags are another way to guide search engines. You need to make sure that SEO Tags are optimized in order to make sure that Google indexes your pages. Two types of SEO tags that you need to optimize are – Rouge Noindex Tags – These are the tags that tell search engines, not to index pages. So if individual pages on your website are not indexing, then you can check such tags. If the pages are marked as no index, you can remove the same to get the pages indexed faster. Canonical Tags – These are the tags that will tell google crawlers if a particular version of the page is preferred. If your webpage has no canonical tag, then crawlers will recognize that as the preferred page and index it further. #3. Ensure that Your Page Has Proper Linking and Backlinking Ensure that your page has a good site architecture. This can be done by ensuring that your page is appropriately linked and backlinked. Internal linking will help the crawlers to locate the webpage. Your XML sitemap layout will help to identify the pages that are not linked. Also, make sure to generate some high-quality backlinks. Google recognizes the pages that are consistently linked by other authoritative websites. Backlinks tell Google that the page should be indexed. While internal linking, make sure to remove nofollow links from your webpages. Adding high-ranking pages internally will streamline the indexing process. #4. High-Quality Content Content is one of the most important factors considered by Google while indexing pages. Ensure that your website’s content is rich in quality to ensure good ranking and fast indexing. You can remove low-performing pages and underperforming content from your website. This will allow Google to focus on more valuable pages of your website. Content that you publish on your webpage should be unique. Duplicate content can be a red flag for Google Analytics and indexing as well. #5. Remove Low- Quality Pages Having too many low-quality pages will just drain the crawl budget. Also, wasting significant resources on low-value pages will waste the crawl activity and cause a delay in discovering good content on site. Removing low-quality pages from your website can have a positive effect on the crawl budget. This can help you to get page indexing faster. Final Word There can be two significant reasons why Google is not indexing your website – Technical issues on your website that hinders the indexing process Low- quality content on your website that is worthless for the users Running through the checklist above can help you to get your page indexed faster. Remember that indexing your page can significantly improve your Google search ranking and lead to heavy traffic on your website. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug … Do not make these 5 Content Optimization Mistakes Ever. Introduction Google’s Index is nothing but a list of all the web pages that search engines know about and a critical SEO aspect. If Google does not index your site, it won’t appear on Google Search Results. Indexing your website will get you more traffic, and whenever you post any new content, it will be discovered more quickly. Why is Site Indexing Important? Google will not present your website in search engine results pages (SERPs) if it is not indexed. To index your website, Google’s Web Crawlers (Googlebot) will “Crawl” the same. This will help to figure out if your site is worth indexing. Web spiders or “Googlebot” are always crawling the web by following the links on existing pages to gather new content. To achieve optimal SEO, you need to Index your website on Google. How to Get Google to Index Your Site Faster Follow these steps to get your website indexed with Google – Go