5 Reasons Why Small Businesses should take up Digital Marketing. Introduction “Big businesses start small“, but do all small businesses turn big? Very few can make their existence and presence in the market – a world of high competition. Most small businesses go with traditional ways of marketing and end up spending a lot of money with low results. Digital Marketing is just the thing you need to boost your business. In simple terms, Digital marketing is the marketing of products or services using digital technologies on the Internet, and here are some reasons why! A very affordable and advanced way to take your business ahead, not every small business has a big budget to invest in marketing. Imagine spending 1,30,000 INR (source: seriouslysimplemarketing.com) on advertising using broadcast, newspapers, magazines and mails, when you can save up to 80% on the same using Digital Marketing. (This does mean you save a lot to invest in other aspects of your business) There are 2 Billion active members on Facebook itself! Facebook owns 3 of the top 6 social media being Instagram, WhatsApp and Facebook messenger. Now, that’s a wide community to look for. A stronger online presence will lead to high exposure. The insights in social media platforms provide a great way to target the right audience based on age, interest, country and time. Almost everyone uses mobile phones and tablets. Using strategies and tactics to support such easily accessible devices will add on as tremendous growth support. Digital content, especially with images and videos, generate high – 650% of engagement. B2B is growing fast, so is their priority for visual content. Three-fourths of B2B prefer visual content over any traditional sources. Why do you prefer a product over the other? How do you make an opinion on whether to visit a place? How do you trust a service? Reviews! These act as social proof of any business online. Good reviews builds up trust and your solutions to bad reviews helps building trust. It educates your audience to make smarter purchasing decisions. High engagements lead to more growth, helping you attract more leads through search engines. Small businesses face heavy competition not just from other small businesses, but also from large corporations and industry giants. So, Digital marketing provides you with a platform to show your audience, how you are different from the rest and you stand amongst your competition list. You can make Google fall in love with your business by using the SEO strategies it provides for optimizing your website contents and monitoring. Now, we have a bunch of reasons why small businesses should take up Digital marketing. So when are you starting a journey to make a difference with this smart step? You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug 5 Reasons Why Small Businesses should take up Digital Marketing. 17Aug Best SEO strategies that Google rewards 17Aug Google Algorithm Ranking Factors For The Year 2020

Best SEO strategies that Google rewards Introduction Let’s start with the most basic and often question, “What is SEO?” SEO stands for search engine optimization i.e. optimizing your website that makes it more attractive to search engines to get organic or un-paid traffic from the search engine results page. Google is the biggest search engine and appearing the first page on the top of Google search results is like a holy grail. It does mean that google loves the website and rewards it in tremendous amounts. Revealing the top SEO strategies that Google rewards the most! With these, you’ll have the ability to boost your SEO and rank higher.   Content with Optimized Keywords Start with keyword research before you even start writing. A keyword in digital marketing is a word or a group of words an internet user uses to perform a search in a search engine or search bar. Google prefers quality over quantity, by quality content we refer to the content which is most relevant and also useful to your visitors. According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Aiming for high-quality content with optimized keywords (keywords with large search volumes) can help you rank higher.   Meta Description Tags & Alt Tags  One of the most basic SEO strategies is to have a proper Meta description and properly used alt tags on your images. A Meta description is a snippet – a tag in HTML – which summarizes the page’s content. Search engines show the Meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is essential for on-page SEO. Alt tags are applied to images, to provide a text alternative for search engines. This strategy is most advantageous for an e-commerce store search engine rankings.   Users Experience  You will appreciate an app or website with easy to use features, in short, a user-friendly interface, so does Google. Taking this a little further user experience also depends on site routes and loading time, quite an obvious statement right? Since most of the users use a smartphone your site or web app must be mobile-friendly. More than 2.5 billion people use a smartphone in today’s date, you surely don’t want to miss out on this opportunity.   Backlink Creation A backlink is a link that is referred from another website to your website. Backlinks are also known as referring domains and commonly called hyperlinks, incoming links or inbound links. Its importance in simple words, more you connect to the other websites of your industry, higher you ranked by google website crawlers, higher is your Website Credibility or Website Trust and gaining traffic via each backlink. Website crawler is an Internet bot that systematically browses the World Wide Web, typically for Web indexing.   Paid Promotion on Social Media and Republishing Social media is a widespread community online making it a great tool to increase traffic. Most social media platforms have a promotional advertisement option for driving traffic to your website. Growing the traffic to your site via social media will help your ranking on Google as well. Republishing is the most rarely used tactics of SEO. Ironically, it is the most rewarded technique by Google. Republishing content is a smart way to get the most out of the work you’ve already done either by republishing an old content to another website or by reusing it to make a new one. You might also like…. Best SEO strategies that Google rewards You might also like…. 17Aug Best SEO strategies that Google rewards 17Aug Google Algorithm Ranking Factors For The Year 2020 17Aug Do not make these 5 Content Optimization Mistakes Ever.

Do not make these 5 Content Optimization Mistakes Ever. Introduction Do you do create content or do SEO? Then we are going to tell you the most common mistakes and as a bonus, tips to optimize to it. Developing content and posting isn’t just enough when you aim to get leads. One might be writing great content and load the content with keywords to reach more audience but if you do these mistakes you need to get it fixed sooner. The listed mistakes are often are small yet effective things that are ignored.  Headlines are the face of your content Having headlines and titles that do not describe your content or doesn’t match with the content you probably are annoying your audience. Also keeping long titles isn’t worth it. Coping or keeping the headlines the same as other contents of a similar kind give a negative impression. Tips:  Headlines are the face to your content, so choose them wisely. Spend time to research on the type of headlines used for similar content and frame your heading. Make sure the headlines short or of a single sentence. Be descriptive, the headline should give an overview of what the content is all about. At the same time be creative, use headlines that make your audience want to visit your content. Learn more option Not having a link to let your audience know you have more amazing content will just limit your audience to that content itself. On the other hand not when the audience doesn’t understand some particular terms they would probably switch to some other website where they can find something is a relatively simpler context. Tips Let your visitors know you offer them something they can’t find on other websites, they will desire to hear more from you and stay connected. You can do this by either mentioning them in the content and providing a link or by displaying some list of content related to the search. If you don’t anticipate a reader’s desire to learn more, he might bounce to other sites to see if they offer more resources. Also, provide links to specific words that might need an explanation. Review Edit Update Repeat The audience wants new content every moment or content that is up to date with the present. Similarly, every new content gets old way too fast. Contents not reviewed over time might lead to information of the past that is incorrect at present dates except for graphs and data. Having errors or draft posted effect presenting the developer of the content to be too inactive and not sincere to his/her work. Tips : Review your content on a timely basis. Update it with new information or just add links to new content that has a mention in the old ones. keep the content updated with a different presentation like video, infographics, and blogs. Listen to your audience, but before that make sure you give your audience a negligible amount of errors in your content. Clarity, not Generality Clarity is “the quality of being coherent and intelligible”. Consider reading content that has no clarity as to what message it wants to convey. Would you even see or read half of the content? Likewise, audiences judge the content in a few seconds of visiting it. In that case, you need to be clear. Secondly, preferences differ and that’s ok. Know who your audience, you don’t have to attract everyone but the potential customers only. Tips Do not shift from the niche of your heading. Too much information isn’t good. Be precise on what to portray in your content. Build the content structure to attract only your potential audience rest will make your way to new visitors. Constantly study your audience, know their preferences what they search to know what kind of content you should b making. Prospects to Customers If you don’t give the audience a feeling of what it’s like to do business with you, you won’t transform prospects to customers. There can be new visitors to any content that you have. If you don’t show what your products and services are somewhere you still loose information. Tip Again study your audience. When you influence your website visitants to keep up with everything you publish, you’re able to build the relationships that will build your business. The right content and copy help your prospects imagine what it’s like to buy from you or keep listening to you. Put in some demos and user-generated content about why your product or service will give them the transformation they desire.  So, now that you know the mistakes you have been making, grab on this perfect time to take look at all of the work you’ve done into your website so far and make it even better. You might also like…. Do not make these 5 Content Optimization Mistakes Ever. You might also like…. 17Aug Do not make these 5 Content Optimization Mistakes Ever. 17Aug How to improve your social media with Pinterest, Quora & Reddit 17Aug How to use blogs to improve your ranking on search engines?

Do not make these 5 Content Optimization Mistakes Ever. Introduction Many small businesses around the world have not understood the importance of their social media presence. It is very important to take a little effort to grow proper responses through the right networks in social media. It can give a lot of benefits in the long term. The advantages of social media are worthy to build up the business. You can provide and improve customer service to your business. Through this, you can communicate with the customers and retain them. A brilliant social media strategy can drive business growth to a great extent. In this article let us see how to improve your social media with Pinterest, Quora, and Reddit. Pinterest: When approaching social media platforms to increase your visibility, you have to understand its users. When we talk about social media platforms, it will seem like every other social media platform is the same. But in reality, each social media platform is different. The major differentiating factor is the audience of each social platform. For instance, Pinterest has a hundred million active users over 500 billion Pinterest pins. Another amazing fact is that 80% of Pinterest users are women. Most of the pins are created and shared by women.  About 60% of Pinterest users are under the age of 40 and also 60% of Pinterest users belong to the United States of America. Reading the demographics of Pinterest, you would have convinced the fact that every social media platforms are different. You can know the demographics of any social media platform if you have a business account. You can connect information on the unique audience with the help of Analytics. You can get much relevant information and knowledge about the people, the gender and the language they speak. Create content for the respective users in an appealing manner and search-friendly descriptions and know the plugins on the website.  So, to improve the social media in Pinterest are as follows 1. Know well about the visibility of the Pinterest 2. Create the content for the users  3. Install the plugins of the website. 4. As it is used as the search engine, friendly descriptions are necessary. Quora: The ultimate mission of Quora is to share and grow knowledge. It connects people who know a particular subject and the other persons who are seeking knowledge. It gets the right question, the right answer to the right person at the right time. These answers are the outcome of the experiment, subjective and opinions. Quora uses AI to do all these. You can freely ask your question to the intended person. As days go, Quora learns with experience and expertise to direct the questions to the right person. So to improve the social media in Quora are as follows You can improve leadership thought in Quora Develop content marketing Reach and influence with Quora ads Know the demographics Increase your subject expertise Fine-tune your language skills Reddit You will know credit as a content-sharing site. Social media platforms will share relevant articles and pictures. Questions are also asked and answered. Other leaders on the social media platform can promote or demote it. It has worked doubt on an egalitarian system in which the popular content will get more votes and appear on the homepage. The poor quality and spammy content will get negative waves and become less visible. All the online platforms, credit is very easy to join for anyone. There is no compulsion that you have to link it to the email address. But anyone who seriously wants to use it will have a validated email. This will make them eligible to start gaining Credit Karma. If you get a good Karma score it will make you a legitimate Redditor. The main work in this media platform is to use it effectively. It is broken into many subreddits. According to the user’s interest, they will subscribe to it. There are over 2 million subscribers who are actively using it. To improve social media in credit are as follows The relevance of the countries is more important than the volume Make the content popular Improve language skills Increase the Karma score Use backlinks using credit You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction For many online users across the globe, Google is the first stop when they trying to look for anything they want. No matter what type of website you are having you need to rank in search engines to get noticed from users and that is the hardest thing to achieve these days. Lots of SEO pundits are employing different strategies to get better rankings for their website and blogging is one of the options to get better rankings in search engines. You may wonder whether blogging helps SEO? Yes but blogging alone is not the reason for your SEO factor. Blogging will help your SEO because it helps in numerous ways to improve your search engine rankings. If you have a blog and that is updated with high-quality and relevant contents it will make a huge difference in your website performance in search engines. Apart from these, there is a list of a few ways that your blog will help to improve your website’s ranking. Blogging keeps your website fresh and current: If a user happens to see a website that hasn’t been updated over the years then he/she might probably lose trust in the information that he/she is seeing. The user may think the company that the website represents has gone out of the business completely. Google too doesn’t want to deliver out of date information to its users. Practically you don’t have any necessity to update your home page regularly but the blog is the tool to add fresh and relevant content to your website regularly.  The blog will help you to keep the user to stay at your website longer: Google’s main aim is to provide the relevant information to its users that they are looking for. If a user searches for particular topic and immediately return to homepage then google will assume that the user finding it irrelevant information for this particular topic but on another hand, if the user clicks the particular website and stayed there for a particular period then Google will assume that the website is providing relevant information for the user and will provide better indexing.  If someone visits your website and found the quality and relevant content on your blog site then he/she will spend some time reading those blogs and will tend to come again and again. Hence it will increase the dwell time which helps you to get even better rankings for your website. Recent researches also point out that long blog posts tend to perform better than short-term posts that are 2000 words long. Blogs will allow you to target long-tail keywords: Businesses mainly doing SEO to rank their website for relevant keywords which helps their leads and potential customers to understand their business in a better manner. In this competitive market, most brands will look for longer and specific keywords that are relevant to their business. These types of keywords are called long-tail keywords. Blogs seem to be the perfect way to target those keywords. Blogging provides an opportunity for interlinking: Links and interlinks are very much important for your SEO and it is very easy to create those since you are doing it on your own. You can probably get internal link possibilities for your website once you start publishing blogs. This will help you to use your keyword to tell google which page you are linking. Not adding internal links to websites is the common problem done by many experts and if you can avoid those means you will get better rankings for your website in search engines.  A blog will help you to connect with your audience: A blog is not only meant for internal linking purpose but quality, relevant and informative contents in your blog will be loved by your audience and they will share in their social media which will bring more traffic to your website. It will prompt your audience to visit your site again and again which will automatically increase the dwell time. When you get traffic from repeated visitors’ google will increase your authority level in their algorithms. The success of your website depends on the repeated visitors visiting your website and get connected with it. A good blog will help you to make those connections and help you to build a continued relationship with your target audience.  You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction Before knowing about lead generation on social media, you should know about leads. Well! Leads can be defined in simple terms as the potential consumers who show interest in your product and offer you their contact information so that you can follow them with some more relevant information. Then these leads can be passed on to the sales department. Nowadays much importance is given the generation of leads on social media. Most of the decision-makers do not respond to cold calls but they are often ready to have a good conversation on social media platforms. At present, more than 60% of internet users are present on social media. They use it every day offering huge amounts of data to the platforms which is extremely useful for lead generation. It can be easily used by marketers for targeting their audience. There are some reasons why lead generation from social media is growing in popularity. Have a look at these reasons: 1. Search engine marketing has become very difficult and with every update, it is getting even tougher. 2. A new website needs a huge budget for getting good rankings with keywords. In social media, low-cost marketing is offered to a selected audience. Now when you know the reason behind the growing popularity of social media lead generation let’s get to know about some of the important facts that will help you in making a result-based social media plan for your business. 1. Social media lead generation has decreased costs for businesses by 45%. 2. Businesses achieved 24% more growth because of lead generation through social media. 3. More than 70% of the businesses utilized social media to generate leads in the year 2019. Thus, we can say that social media is not only helping your brand to grow but also connecting with existing consumers. If done perfectly by using relevant sites like Facebook, LinkedIn, Instagram, and Twitter, there is enormous growth in lead generation. Lead Generation Through Different Social Media Platforms Lead generation is bringing customers to your sales channel. It is not the same as selling. Earlier, lead generation involved sending surveys in the mall, filling some form in the back of the magazine, etc. but now things changed completely. Now lead generation involves good content, email opts ins, video marketing, and paid campaigns. It is easier as well as quicker to track and gather information from popular leads. With social media, the process has become even easier because of the information people share on a number of social media sites. Here are few things to keep in mind for lead generation using different social media sites. Facebook Lead Generation: 1) Obtaining a large number of leads on Facebook mainly implies running some paid ads. With varied changes in the algorithm of Facebook, it is a bit difficult but cost-effective compared to AdWords or any other campaigning method. Keep in mind some tips for generating leads through Facebook: 2) Conducting a contest on Facebook is a big hit and it brings in a lot of attention. 3) Make a custom tab on your Facebook page, thereby making it best for capturing leads from Facebook. 4) Don’t look at your page only a way to get some likes and comments. If you want to use it as a lead generation tool, then it depends on the type of content you are posting, types of Ads, and tabs that you set up. Twitter Lead Generation: 1) Making use of Twitter for generating leads is still at a primitive stage. But still, you might have noticed that the promoted tweets are offered more priority. Follow these important tips for getting more leads through twitter: 2) Make use of twitter lead generation cards. 3) Include some eye-catching images. 4) Create an appealing copy. 5) Use some of the social media monitoring tools for tracking what people are saying about your brand. It helps you to gain on every lead generation opportunity. LinkedIn Lead Generation: 1) For the generation of B2B leads, LinkedIn is the best channel. It is directed mainly to businesses and professionals which makes it a natural lead generation tool. By following a streamlined process on LinkedIn, maximum benefits can be reaped. Here are few tips for lead generation through LinkedIn: 2) Provide a free sample which will help in making some highly qualified leads. 3) Incorporate LinkedIn as well as Inbound marketing with LinkedIn publishing. This will bring in more leads in the channels as compared to outbound tactics. 4) Integrate with SlideShare and give importance to the making of slide decks that are important for your target audience. Instagram Lead Generation: 1) Instagram is one of the fastest-growing social media platforms and is being used as a platform for generating leads. It can be used for the generation of potential leads. Tips for generating leads on Instagram are: 2) Never ignore the comments. 3) Make use of video clips as this is a relevant marketing tactic. But the video should be creative as well as highly entertaining. 4) Give some impressive Hashtags. Thus, we can say that social media is not just about branding. It is an effective channel for reaching potential customers. So, you must stop thinking of social media as a tool only for branding but also obtain enhanced value by utilizing them for lead generation. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. 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Do not make these 5 Content Optimization Mistakes Ever. Introduction In this digital age, content is king. The smart digital marketers use the best quality content to increase brand awareness and bring in traffic to their sites. The content creator always wishes their content to go viral. Developing content that people would love to share is indeed a daunting task, but it is worth the efforts as your website starts getting a huge number of traffics. Adding images and other features like graphics would generate more leads and attention from your potential visitors but only adding images is not good enough. Use the following tips to create content that will make your audience compelled to share. 1. Recognize who your audience is? Before you start writing, recognize your target audience. It is almost impossible for people to share your content if they are not interested in it. Therefore, it’s better to make out who your audience is and offer your content to them. All you require to have an answer to the basic queries like: 1. Who are you targeting? 2. What are the requirements of your target audience? 3. When your target audience is online? 4. Where they work, play or live? 5. Why your audience is online? 6. How your audience is accessing the internet? 7. Make use of analytics If you want to know about your audience likes and dislikes so that you can know what to include in the content so that it works for you, then use analytics. Social media analytics can provide you with a great deal of information about what is working and what’s not. You can also make some analysis of some of the best performing posts and create them. 2. Create a headline that draws attention: The headline of your content makes the first impression and you must make it unique and attractive. Even if you have made your content very good, but some people get diverted when they do not find the headline very attractive. There are several ways of creating a highly engaging headline. You can: 1. Make your title promising. 2. Numbers that allows your reader to make an estimation. 3. Keep stimulating questions for developing curiosity. 3. Learn from your market peers: Have a look at some of the top-notch pages of your type industry and try to get knowledge on what works for them. The same thing might work for you also. Gain knowledge from those companies who are your competitors and try to go beyond them. Their way of marketing may resonate with your company also. 4. Keep your content original and unique: The internet is surely infinite, so there are high chances that somebody else might have written the topic you have chosen. You can add something else to make it more interactive, funny or distinct. No matter what you add always maintain the originality. 5. Keep the information easily accessible: There is a lot of information available online. When people are online reading, they search for varied pages to see if the content is there which they need. If the reader will not get anything relevant and exactly the thing they are looking for, they will simply move on. So, it is very important to make your information accessible. But now, here are a few things to look after: 1. Make use of headings and sub-headings. 2. Utilize lists to make all information very easy to systematize. 3. Always write very short and crisp paragraphs. 4. Includes straightforward languages and impressive vocabulary. 5. Explain your points with images. 6. Include an Infographics to describe complex data. 7. Make use of white space as a big block of text can become highly intimidating. 6. Never hesitate to make content long: Don’t trust people saying that the present generation does not like reading lengthy content. It is true that young people give high priority to time and do not stick around for much time. But if you are presenting premium quality and highly engaging content, you can make the content long as well as detailed. The survey shows that contents that are long and in-depth are shared more than short content. 7. Induce emotions: When people get emotional about something, they are compelled to share. Along with all relevant insights, people would share much when the content evokes emotions like awe, anxiety, and anger. That content that arouses positive emotions also gets shared more. Developing and posting good quality shareable content is difficult but it will offer you a wider and natural reach. So, curate your post carefully, so that it appeals to every potential customer. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction Content marketing is like a buzz word on most of the people’s lips nowadays but some people do not understand still that it is different from brand blogging. According to some of the people, both of them create content for sites, so why they are different? Content is the backbone of an incorporated digital loom to marketing. It means that it requires a strategy to reap the expected rewards. We can rather say that both blogging and content marketing provide customers something utterly different. For instance, blogging assists in telling a story about the company and make the customers know that you care but in the other hand content marketing offers useful content that speaks to consumers at various buying phase and assist to bring in more traffic to your site. Are you are still confused and wondering what is the difference between content marketing and blogging? Well! In simple words,  blogging scrapes a portion of content creation but on the other hand, content marketing includes all of your digital marketing endeavors so that valuable content is delivered to your audience. In digital marketing, there are varied buzzwords that are used by most of the marketing professionals as well as business owners for describing their different strategies. Blogging and content marketing are two important tactics of digital marketing. Let’s have a look at both of them before moving onto their major point of difference. What are blogging and content marketing? Blogging: Based on branding, blogs function pretty well to utilize content that helps brands in connecting with the customers on a deeper level than content marketing. A blog post allows you to make use of your voice. A natural and conversational blog makes your audience feel closer to your brand. In short, logging is one of the important ways of conveying your messages. It is also one of the best inbound digital marketing methods that bring in people by making more valuable and interesting content. Your regular contents become a reason people visit your website regularly. Moreover, Google gives more preferences to fresh content, thus making blogging a good SEO tool. Content marketing: Blog post attracts audiences but content marketing is for more defines visitors, like people who are searching for some specified solutions. Content marketing includes web pages, Infographics, books, podcasts, etc. The content is created with more intent that is converting the prospects into consumers and repeating buyers. The main aim of content marketing is raising awareness as well as consideration. Content marketing also provides content for social media marketing. So, now when you have known about blogging and content marketing have a look at important differences that exist between them:   Content marketing is the method of making content that can be shareable: Anything like text, visuals and any information that is used by the business for communicating with the target audience is a good content marketing strategy. Content marketing includes content types of videos, eBooks, webinars, newsletters, etc. Blogging is a type of content marketing: Within content marketing, several tools are used and among them, blogging is one. The content marketers giving more priority to blogging get more ROI. Both of them have their benefits: Content marketing and blogging both are an efficient way of boosting visibility as well as brand recognition. People today are always involved with some kinds of electronic devices that are filled with advertisements, so businesses must meet their important consumers on the World Wide Web. In this digital era, the more you present your brand in various marketing channels, the more your business will receive the required credibility as well as familiarity in your target market. Content marketing is the least invasive method to maintain visibility and create a strong reputation and blogging is utilized for the creation of specified outcomes.  In content marketing, you offer the required information to your potential visitors without any kind of commitment. Inclusion of high-density keywords in blog posts and well optimization, it is easy to control how Google is viewing the content. Blogging is also an important part of any link building strategy. You can include links to some high authority sites within the post and these sites, in turn, will reciprocate by sharing the particular post. Content marketing builds awareness and the required interest in any business or product. It makes use of varied content pieces starting from articles to podcasts, provides solutions, increases interest and moves the audience to a place where it is ready for making a purchase. In short words, content marketing drives action. Thus, we can say that content marketing is an all including digital marketing strategy and blogging is a specific content marketing way that is used for making some specified outcomes. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction With more than 260 million active users, LinkedIn has some amazing features that will help you to boost your personal profile. You spend so much time strengthening the business image that you almost forget to focus on your personal brand image. But let’s not forget, you are the person who is ultimately representing the business and therefore your personal brand is of equal importance on LinkedIn. Below are 10 exciting ways to boost your personal brand on LinkedIn: #1. Optimize Your LinkedIn Profile Unlike other social media platforms, LinkedIn is also a powerful search engine and thus you need to optimize your profile carefully to get more visibility. Thus, you must ensure that your LinkedIn profile is updated and you are using keywords related to your work. Following this practice will help potential employers and HR heads to locate and differentiate your profile easily. Start with finding some relevant keywords and use them in your job title, summary, description. Also, check what other users have mentioned on their profile and incorporate good things. #2. Update a Profile Picture Just by adding a profile photo, your profile is seven times more likely to be found on LinkedIn. Adding a professional picture on LinkedIn is like a virtual handshake, which can make your profile strong and visible. Follow some useful tips on selecting LinkedIn profile photo – 1) Use a square profile picture of dimensions 400×400 pixels 2) Photos should include your face and shoulders 3) Avoid using a selfie 4) Use a solo picture 5) Dress professionally You can also use a cover photo on LinkedIn. Choose a photo that goes with your business or profession. This will add an extra element to your profile. #3. Meaningful Headline In LinkedIn, your headline is by default your current job position. However, you can customize the headline to include any facts and figures that will demonstrate your expertise in the field. You can use your brand tagline as your profile headline. This is the first thing that people will see, so you should make it count. #4. Write Articles For LinkedIn Publishing articles on LinkedIn is a great way to reach out to your audience, even if you may or may not have your own website. The advantage of writing articles on LinkedIn is that all your connections are notified as soon as you hit the publish button. You can also publish an excerpt from your article on LinkedIn with a link to redirect the people to your website. Always focus on topics that are related, unique, and based on the latest trends. #5. Calls to Actions on LinkedIn On LinkedIn you can include CTA buttons in your profile to direct the visitors to visit your website, download your Ebook, read your latest blog, etc. there are certain CTA buttons on LinkedIn such as: Learn more, Register, Contact Us, Visit Website. Choose your CTA buttons wisely that currently match your organizational goals. #6. Choose Your Skills LinkedIn allows you to choose up to 50 skills from generic such as writing, editing, public speaking to more specific ones such as corporate taxation, Secretarial Work, etc. that are more relevant to your industry. Choose your skills strategically as people may contact you for job openings or positions by looking at these skills. Also, the relevancy of skills can optimize your personal profile on LinkedIn. You can also add the certification courses which you have recently finished and share it with your connections. Certifications are proof of your skills and attract a lot of recruiters. #7. Use Videos LinkedIn allows you to make use of video features to leverage your profile. You can upload a video about yourself to give a better description of yourself, you can also include a short trailer of your Ebook. The video should be relevant to your profile and give your visitor a well-rounded impression of who you are. You can also create and upload videos on complicated industry topics to help your audience understand these industry-related complications. This will also increase your connection on LinkedIn. #8. Join Groups and Participate LinkedIn groups are one of the most effective ways to interact with the people in your industry and keep up with all the trends. Join the group that shares the same industry interest as yours, comment on posts, answer questions in the group, and share content that you consider useful. All of this will not only leverage your personal profile but also helps to create a special opportunity for your organization. #9. Grow Connections LinkedIn is a professional platform and there is no reason not to accept connection requests. Welcome any and all connection requests on LinkedIn and create a wide network. When you accept a connection you become a part of their network and you will show up as second-degree connection which helps you to boost the connection further. #10. Ask for Recommendations LinkedIn has a unique feature where your connections can write a recommendation for you. All you need to do is just reach out to your connections and ask them to write a recommendation for you. Getting positive recommendations will turn out to be a stepping stone for your personal brand, will help to elevate your reputation, and at the same time showcase your strengths on this platform. Final Thoughts Adapt the tips and best recommendations mentioned here and you will be on your way to connect and engage with professionals and best industry players. 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Do not make these 5 Content Optimization Mistakes Ever. Introduction Link building is simply a process of getting hyperlinks from other websites to your own website. However, as easy as it may sound, link building is not at all an easy process. There are several techniques that need to be in place for getting strong backlinks. In this article, we have compiled 10 SEO Link Building Methods that will help you in 2020. #1. Build Good Relationships The first step to good link building is building good relationships with your audience. There are several communities such as forums, customer social groups where you can actively participate. You can participate by commenting and sharing relevant information with each discussion. Slowly and steadily, you will build relationships with other brands, and maybe you can pitch in for a backlink.  This active participation in various groups will help you to get some good backlinks. This, in turn, will keep you updated with the latest industry trends. #2. Give Product Testimonials Many companies offer other brands to give reviews and testimonials about their products. This is a perfect way to build consumer trust for the companies and it also helps in product promotion. How do you benefit in giving such testimonials? When a company places your testimonial on their website, you will get a new backlink. The traffic that comes from that potential site has a much higher approval rate than usual. #3. Regularly Publish Articles and Blogs Post regularly!! This is one of the best mantras to get constant engagement. While writing blogs focus on the needs of your clients and industry as a whole. Make sure that your content matches their needs, is relevant, and well structured. Once people start relating to your content, you will earn some good backlinks in the future. #4. Guest Posts Yes, guest posts are one of the oldest and most effective ways to build backlinks. There are several websites that will agree to publish your article as a guest, and you get a link in return from that website. There are certain things that should be considered before publishing a guest post – 1) The website should be relevant to your post 2) Do not boost your company in the article 3) Quality is the key (article should be well written) #5. Influencer Marketing Using an influencer for marketing is a rage right now. You can ask a celebrity or blogger to promote your page or content. This will give you some good backlinks and that too from authentic sources. You can also interview an influencer to share their information with your clients. You can publish this interview on your website and also ask the influencer to publish it, to gain some useful backlinks. #6. Create an Infographic Many people find visual information more attractive. A successful marketing campaign consists of information in every form i.e. written and graphical to capture the attention of a wider audience. The most difficult part of infographic marketing is that they require a lot of brainstorming to make the image relevant to your campaign. But once successfully done, it can be a win-win situation for business. While uploading such infographic don’t forget to add an embedded code at the bottom that will make it easier for people to get to your website. #7. Covert Mentions Into Backlinks One of the easiest and most effective ways to gain some backlinks. There are dozens of sites that are already writing about you. All you need to do is find out the sites via effective tools like Buzzsumo and SocialMention that have mentioned your company but haven’t offered you a link. In such a situation it is enough to find the mentions, then contact the webmaster and ask him to convert the brand mention into a backlink. #8. Quiz Customers always like being involved in the process of marketing. To make this possible you can design a quiz for your clients. Quiz always gets a lot of shares. You can add embedded code to such a quiz. By doing this you can get some good backlinks when such a quiz is shared by the audience. Make sure the quiz is enjoyable and relevant. #9. Podcasts One of the effective ways to get a backlink is podcasting. You can start with podcasts on other podcasting channels. In the transcript add a link to your website through which you will gain some good backlinks. #10. Giveaway Contest Giveaway contests have been gaining a lot of attention and give tremendous response and engagement. You can run one such contest in collaboration with any influencers to get a lot of backlinks. Final Word A backlink is a process that requires constant hard work. You need to work on various tactics to get backlinks from authoritative sources. With the right strategy and SEO practices in place, your business can earn these backlinks easily. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …