What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained Introduction It is every website owner’s dream to be on top of SERPs (Search Engine Result Page) for most of the queries including their keywords. Every business incorporates Search Engine Optimization (SEO) strategies to get larger relevant traffic on their web pages. If you own a local online business, you are in luck as there is a way to optimize your online presence and beat the rest in local search queries called Local SEO. Almost 46% of all Google searches are local. This is not just about Google searches. Many other search engines such as Bing, Apple Maps, etc. let users search locally as most of the people search local queries. However, what exactly is Local SEO? Local SEO is the process of optimizing your search engine result page to attract audiences based on local searches.  There are two types of results as given in the below image for a local search: Snack Pack Results and Organic Results. The idea is to result in these results to beat your competition as proximity to searcher plays a vital role in the ranking of results.   Source: https://ahrefs.com/blog/wp-content/uploads/2018/07/coffee-shop-near-me.jpg Although Local SEO is quite similar to the regular SEO the only difference is how the audience is targeted in Local SEO strategy. Therefore, here is a checklist to optimize your Local Search Engine Optimization: Optimizing The Website​ The most essential elements to include on your website is – About Us Page and Contact Us information that includes complete address, phone number, time or operation, etc. Mention all business locations where your business is functional on your website. If you want to keep business addresses private then you can put all the phone numbers for available business locations on the website as well as just ensure that these numbers are working. It will be great if these numbers are linked with What’s App so that your potential customers can reach out to you easily. Add Google Map to your website, which helps customers to find your business easily. If you have not used Google My Business Page then you are missing out on great benefits. Complete your details on Google My Business Page to see the difference. Also, keep on optimizing Google My Business Page, Apple Map Listings, etc. as it will help your business to reach out to relevant audiences and providing better conversions. Links And Content On Website​ Use localized keywords in title, headings, and meta-tags of your content on webpages to rank better as links and content are the main ranking factors for search engines. Include Local photos and video content with relevant localized keywords as well Remove duplicate listings and keep original listings to rank better.  Include guest blogging in content strategy as it generates higher-ranking backlinks Citations (NAP)​ Citations mean the references made to your business i.e. the name, address, phone number, and website (NAP + W) online. An effective local SEO includes automatic or manual addition of citations, which enhances rank on SERPs. If you have multiple local businesses then it is suggested to use third party tools for listings and citations such as MOZ, BrightLocal, etc. Customers Reviews​ Online customer reviews can make or break a business’ reputation. It’s time to take advantage of positive reviews for Local SEO strategy as users tend to look up for online customer reviews to make an informed decision of making a purchase from any business. Thus, you should include as many positive customer reviews on your website so to build the trust of your audience upon your service/product quality. Beware of fake reviews. List these online reviews on Google My Business Page, Yelp, Bing Places, Foursquare, etc. for better reach to your targeted audience. Mention all your customers about sharing a review after you serve them. Also, talk about your Facebook page, and ensure they spread the word for you. This will give you free publicity and at the same time increase your search and authority on Google. Do not neglect negative reviews. Respond with empathy to the customer and seek how you can help them out in their inconvenience timely. This also builds trust in your customers. Effective Social Media Strategy​ Find social media channels popular with your targeted audience. Make profile pages on these social media platforms including NAP (Name, Address, and Phone Numbers) to localize them and link them to your website so as to drive traffic from social media channels to your website. Add Name, Address, Phone Number, and Website (NAP+W) on each of the social media platforms. Share user-generated content on all social media channels to build trust. Be consistent and relevant with content but remember its quality over quantity in today’s digital age. Respond to customer queries on social media channels timely. If required, hire a third party to do the same. Try to get verified on every social media platform so that the customers can trust that they are communicating with an actual brand on social media. Final Thoughts As seen above, an effective local SEO strategy is not just about the addition of local keywords everywhere. It involves many key elements along with regular SEO efforts used by different businesses to beat your competitors. With the above checklist incorporation and tracking in place, you can see huge differences in your ranks on SERPs and thereby, reaching more audience and better revenue generation. You might also like…. What is Apparel Marketing and Effective Strategies for Clothing Brands You might also like…. 24Jan What is Apparel Marketing and Effective Strategies for Clothing Brands 24Jan How to Do B2B Marketing: Basics, Strategies & Best Practices 24Dec What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction Instagram is becoming one of the most popular social media channels, with over 800 million active users worldwide. This rise of visual content on the internet is most apparent on Instagram, as a result of which most of the brands are scrambling to understand the best use of this platform. So, let us understand the top 10 reasons to use Instagram for your business. #1. Brand Recognition We all know that visual content becomes more popular on social media. You can leverage this platform to reflect your brands’ uniqueness and differentiate your business. So if you run a business that can be showed-off with good pictures, then you should definitely consider Instagram as your marketing platform. #2. Make Money Directly From Instagram According to a recent study, 72% of Instagram users have purchased products through Instagram because they can see quick reviews of the product in the comment section. Also, Instagram is continuously introducing many new features to support businesses and marketing. With the recent feature of the shoppable post, businesses can now add tags to the products in their photos. Also, the best part here is that you can add links that describe the product with price and have the option “shop now,” which will redirect the user to the website. #3. Stories About Your Business People love watching stories as they are a less edited and more fun way of sharing content. Instagram stories are a great way to showcase products or make an announcement about a new launch. Also, you can share your day to day experience in an informal way with your customers via Instagram stories – therefore giving a personal feel to your business. You can use these Insta stories to inform the customers about offers and sales to boost your audience engagement. Make live stories to show behind-the-scenes of your company and people who work there. #4. Get into Partnership with Influencers For a new business, influencers are a great way to promote your brand or product and turn the sales into a whole new level. So you can involve like-minded influencers to spread the word of the company that will get you millions of online followers in a short span of time. #5. Use High-Quality Hashtags to Improve Visibility If you are new in the industry, then a unique hashtag can do wonders for your business and improve your visibility. People can search for a particular hashtag and find all the posts related to your company in one place. #6. Look Out the Competition It is always a good idea to analyze the strengths and weaknesses of your competitors. The question is, how can you do this? Don’t worry, and it is very easy when you have information about competitors’ Instagram profiles. You can keep an eye on them by finding out the strategies incorporated by them to get more followers, the timing of the day when they are posting content, marketing campaigns that they are a part of, etc. All this information can be used by you to build an effective marketing strategy for your business. #7. Get More Traffic for Your Business Instagram allows you to add a link in the bio. So, whenever you post something, you can add the link to your website in the bio. This will increase traffic on your website. You can also divert your Instagram followers to the sales page and convert them into sales. So, adding creative photographs and maintaining a good profile can be beneficial for your website as well. #8. Increased Engagement In the latest research published by Forrester, it was concluded that the content on Instagram gives you 58 times more engagement per follower than Facebook and a whopping 120 times more engagement per follower than Twitter. So posting regularly on Instagram will give your business good audience engagement and hence more visibility. #9. Capture Target Market 37% of people who use Instagram are of the age group 18-29 years, as per a research study published by Jenn’s Trends. So, if you are targeting this segment, Instagram is your savior. Having said that, Instagram not only works for youth-oriented brands, but various other offbeat brands are getting popularity on this platform. So, businesses should definitely consider Instagram as a part of their marketing strategy. #10. Keep an Eye on Current Market Trends Instagram can help you to keep a watch on market trends and fashion. You can modify your products and services according to the current market conditions. Also, the businesses that update as per the market conditions are successful in building a positive customer image. Final Thoughts So, what are you waiting for? Create your Instagram for a Business profile today, and don’t’ forget to post some creative content so that you get some excellent collaborations. It is ultimately this visual world that will take your business up the ladder. You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction With more than 4.39 billion internet users in the world, social media is unarguably the best way to promote your business. For businesses, having an online platform can help to build brand recognition, foster a community around your business, and build good engagement with them.  When used right, social media can help to boost traffic to your website and meet your revenue goals. There are certain techniques that work well and help to get more audience for your site. Here’s how to get this done – #1. Focus on Your SEO With good SEO practices in place, you can make sure that your business is reaching the right type of traffic. This will also help you to – # Improve online visibility of the business # Land on page one of search results # Gain more leads # Increase social media traffic #2. Build Good Quality Content ‘Content is King’. The audience will return to your website if they get something worth reading. Thus, make sure that the content is: # Crisp and informative   # Interesting for the audience   It was found in a recent survey that visual content creates 650% more engagement as compared to text-only content. So, make sure to add visual content to your website. #3. Get Going on Instagram Instagram gives your business 4.21% more engagement as compared to other social platforms. You can master the art of creating some beautiful visual content and see the difference. This visual content will help you to drive more traffic to your website. #4. Mobile Compatible Website 65% of the total time spent on social media is through mobile devices. So it becomes crucial to make sure that your website is mobile-friendly. You can check if your website follows the prescribed guidelines using Google’s Page Insights Tool. #5. Make Your Content Easy to Share Once your content is easy to read on mobile, it should also be simple to share. Don’t forget to incorporate share buttons on mobile supported websites to drive more traffic.  If your content is sharable, more people are likely to do so thereby attracting good traffic back to your site. #6. Post Consistently and at the Right Time. Your content posting schedule has a huge impact on website traffic. Posting regularly can help you to increase visibility and grab more traffic. Having said that it is equally important to post at the right time, basically when a majority of your audience is online. There are various tools that will help you to determine that hours of the day your audience is most active and you can create a posting schedule accordingly. #7. Constant Audience Engagement Consistent audience engagement is an effective way to drive more traffic to your website. In order to do this, you can directly engage in conversations with them or answer their questions or obtain their feedback in real-time. You can also reply to tweets posted for your business or search for relevant hashtags and start conversations. This will also improve the public opinion of your company. #8. Know Your Competitors Social media competitive analysis will help you to get insights into your competitors’ performance and how they are engaging their followers. You can know about – # Successful posting strategies of competitors # Engagement strategy # Type of content published and the one that gets maximum engagement Once you gather this information, you can accordingly mold your strategy to gain more traffic. #9. Utilize LinkedIn Publishing Platform Publish high quality and informative content of LinkedIn that delivers good value. You can link or anchor the content on your blog or website to LinkedIn. This will drive more traffic to your website. Also, you can share or link the content that is already posted to your website instead of posting the entire blog. #10. Build Relevant Surveys Customers feel valued when they are involved or invited to participate in discussions or surveys. You can create business-related surveys and link the same to your website. This will help to drive more traffic to your website and at the same time increase audience engagement. #11. Paid Promotions Paid ads are one effective way to drive traffic to your site or blog. While implementing paid ads be sure to make use of Google Tracking Pixels or Facebook in order to measure the effectiveness of ads. Certain tools that can be used for paid advertisements – #1. Facebook ads are very effective to drive traffic and convert them into sales. Promote your ongoing offers through this tool. #2. Google retargeting ads are very useful to drive more people to your website. #3. Instagram Ads can be utilized to target specific people or a particular location for the promotion of products. #4. Engage with influencers on Twitter, Instagram, or Facebook to spread your message to millions of people. Final Thoughts All these tips if implemented properly can help you to gain huge traffic for your site. You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

How to Do B2B Marketing: Basics, Strategies & Best Practices Introduction Brand loyalty is an invaluable reward and is more important than getting new followers. In fact, customer retention can boost your revenues, as 80% of your revenues come from existing clients. (Gartner)  The likelihood of converting an existing person into a loyal customer is 60–70% more than converting a prospect into a new consumer. Also, getting new customers is 5 times more expensive than retaining old ones. Key Takeaways​ Brand loyalty is more valuable and cost-effective than acquiring new customers. Quality content and timely engagement strengthen audience trust. User-generated content and reviews improve authenticity. Influencers and ads can reinforce loyalty when used strategically. Consistent values and communication build long-term brand relationships. Due to all these reasons, it is important to build a group of loyal customers for your business. So we have compiled 7 ways to build brand loyalty with social media. 1. Share Quality Content In order to maintain your followers, you need to share quality content that is useful for them. The formats that you choose for displaying the content are equally important. The audience should find it interesting and worthy. Better quality content will give you more shares, likes, and comments. This will also increase audience engagement. Also, include visual content such as videos, pictures, and infographics to make your content more striking and noticeable. Creating high-quality content becomes even more effective when it is designed to encourage sharing and meaningful interaction across social platforms. Digital marketing agencies like Digit Cure focus heavily on content quality and format optimisation to ensure brands consistently deliver value-driven social media content. 2. Answer and Acknowledge Your Customers People like to be acknowledged. In a recent study, 72% of the millennials said that they are loyal to the brands that respond to them. Make sure that you consistently respond to the questions posted by your followers. Once you answer them, they will feel connected and part of your network. You can also directly engage with them by replying to their comments and reposting their posts. This will build a sense of brand loyalty. Also, you can answer the queries posted by anyone apart from your followers. Simply search for keywords or hashtags related to your industry, find the questions, and precisely answer them. 3. Share Positive Feedbacks Share the positive reviews you get from customers. This will help you to build the trust of existing customers, and at the same time, you’re likely to attract new followers. This is due to the psychological fact that people tend to follow the crowd, and they will be loyal to the brand that has good customer reviews. You can directly ask for customer reviews. Once they leave a positive review, thank them and share their review with all your followers. 4. Share User-Generated Content Your customers are creating content of their own. One of the great ways to improve brand loyalty is to share user-generated content. You can share the photos and videos they take while using your product. You can also run a contest and invite them to tag you or use your brand’s hashtag. This will make it easier for you to locate such content. This will build trust in the minds of followers, as this content is created by the users and not your brand. 5. Share Your Opinions and Values People usually engage with brands that share their beliefs and values. You can share the values of your brand and fundamental principles with your followers to build a similar community. A brand will get more loyal customers if it creates posts about environmental protection, equality on the basis of gender, etc. This attracts target customers who will know that the brand is conscious of society. But at the same time, make sure to be authentic. Say what you believe, not what people want to hear. 6. Engage with an Influencer Almost 50–60% of people find out about a brand through social media influencers. Users trust influencers and their reviews. So it is a good idea to get in touch with an influencer who has a similar brand image as yours or someone who specializes in the industry. Influencer collaborations work best when they are built on trust, relevance, and long-term engagement rather than one-off promotions. If such an influencer shows trust in your product, the followers will be encouraged to buy the same for themselves. 7. Make Use of Ads Using ads and paid promotion is a strategy to build new customers and increase your presence. But you can also use it to build brand loyalty. Dynamic ads can be used by your brand to target your existing customers and encourage them to purchase more from your brand. Dynamic ads can be started by connecting your product catalog to Facebook. After setting this up, Facebook’s algorithm will choose relevant products and show them to your past customers. Such products are displayed on the basis of their purchase history. Digit Cure often leverages dynamic ads and retargeting campaigns to strengthen repeat engagement and customer retention. Digit Cure is a leading digital marketing agency in Goa, India, helping businesses grow through strategic SEO, targeted social media marketing, high-performance web development, branding solutions, and data-driven digital campaigns. It empowers brands to increase visibility, generate leads, and build lasting online success. Conclusion Social media is an important tool to engage with your audience. It is also a powerful tool to build new customers through influencer partnerships or ads, etc. Once you are past the introduction phase, you need loyal customers. Using these seven strategies can help you build brand loyalty on all the social media accounts of your business. Try various combinations and strategies and check what works best for you. Good luck!! FAQs Why is brand loyalty important for businesses? Brand loyalty increases repeat purchases and long-term revenue while reducing acquisition costs. Can social media really help in building brand loyalty? Yes, consistent engagement, quality content, and responsiveness foster trust and loyalty. What type

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction With over 200 million users, Instagram is one of the best and most widely used photo-sharing platforms that will enable you to share photos as well as videos with your followers. This rise of visual content on the internet is most apparent on Instagram, as a result of which most of the brands are scrambling to understand the best use of this platform. Brands are racing to capitalize on the growth of this platform and successfully learning how to make money on Instagram. One such way to make the most of this platform is Instagram Shopping which lets you create a product catalog on your profile. You can use this feature in your posts and stories, so when users tap a photo they can view the price of the product and its details. In this article, we will tell you how you can set up Instagram shopping to sell more products. #1. Check That You Meet the Eligibility Requirements To start Instagram shopping you need to make sure that you meet all the eligibility requirements. There are three requirements – # Only eligible physical goods that comply with Instagram’s commerce policies can be sold  # Your business should be based in the country where this feature is available. To know more about eligible countries visit Instagram Shop page # Your Instagram profile is connected to your Facebook business page You have the latest version of the Instagram app #2. Add Your Products Catalog to Facebook Business Page Instagram shopping feature pulls out the product from your Facebook catalog. So once you link your Instagram profile to the Facebook business page, sync your product catalog to it. After adding the products to the catalog and synchronizing it with Instagram, you will be able to tag them in your Instagram post and stories. #3. Get Your Instagram Account Approved Okay so once you have converted your Instagram to a business profile, Linked Instagram to your Facebook business page, created a Facebook shop, and synchronized your products to it, you need to get your Instagram page approved for shopping. Open your Instagram account, go to Settings, tap “Business”, and then Sign up for Instagram Shopping. Follow these steps to get your account approved. The review process can take a few days. Once it is done you will get a notification for the same. #4. Select Facebook Shop That Your Want to Add To Your Instagram Once your account is approved, then all you need to do is select which Facebook shop you are willing to connect to your Instagram Profile. To do this go to Instagram business settings and tap “Shopping”. After this simply select the Facebook shop that you want to link to your profile. Once you do this all your products will be synced across Facebook and Instagram. #5. Set Up Your First Instagram Shoppable Post Now that you are all set for Instagram Shopping, start tagging your post and stories and be ready to get some good conversions. Follow these easy steps – # Upload a photo just like your regular post # Hit “Tag option” # Start typing the name of the products that you want to tag. These names must correspond to the names in the product catalog. # Select the products as they appear in your search box (you can add up to  five products in single image or twenty products in the multi-image post) # Post the picture!! #6. Post Your Instagram Shopping Stories Do you know that more than 500 million people watch Instagram Stories every day? And the good news is you can also tag your products to Instagram stories so that customers can directly shop. To tag products in Instagram stories, upload a story, and simply hit the “Product” sticker on the top-right corner and select the goods from your catalog. You can even edit the color and text of these stickers. Tips to Increase Conversions With Instagram Shopping # Use high-quality images and videos. Use bright colors that suit your business profile. # Use relevant hashtags. This will increase the visibility of your posts and increase engagement. # Run a good promotional campaign. You can entice customers by giving them a coupon code or free shipping or even a free product on certain purchases. # Be authentic and engage with your audience. This will develop trust and they will stick to your brand for any future purchases # Share User-Generated Content. Feature the post and stories of your customers featuring your products (Take their approval first). This will boost your credibility and authenticity. Final Word Instagram shopping is one of the most amazing features that is constantly gaining popularity. Use this feature for your posts and stories and just see the wonders that it can do for your business. We hope that the above-mentioned steps help you to successfully set up the Instagram Shopping profile and sell more products. You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained Introduction What Is SEM? Search Engine Marketing, or SEM, is a form of internet marketing that allows the promotion of websites on the Search Engine Result Pages or SERPs. It is the type of marketing that helps websites gain traffic by purchasing ads on search engines. With over a billion websites online, it is a cut-throat competition for your website to stand out in the results pages. SEM provides an effective way to promote your website online. Search Engine Marketing is a practice of using paid advertisements on SERPs to market their website. These paid advertisements are also known as pay-per-click, and they are of different types. Some are text-based, while others are product promotions. Key Takeaways SEM (Search Engine Marketing) is a digital marketing strategy that includes paid ads on search engines to make a website more visible and bring in more traffic. PPC (Pay Per Click) is a main part of SEM, where advertisers pay only when users click their ads, thus allowing cost-effective campaigns. SEM and SEO are two different things that can work together; keyword research is the basis for both, which ensures there is coordination between paid and organic strategies. With PPC, advertisers can accurately target the right audience using specified keywords, demographics, location, and user behaviour, thus they can get the best return on their investment. SEM offers real-time, measurable results, which is why businesses can effectively track the performance, retarget the audiences, and keep on optimising the campaigns. By putting money into SEM, a company can increase its online presence, gain trust, and get access to buyers who are actually looking for products/services at that particular point in their purchase journey. In 2007, U.S. advertisers spent $24.6 billion on search engine marketing. And as of October 2016, Google leads the global search engine market with a market share of 89.3%. Bing comes second with a market share of 4.36%, Yahoo comes third with a market share of 3.3%, and Chinese search engine Baidu is fourth globally with a share of about 0.68% The advantage of adopting SEM is that it displays ads in front of motivated buyers at the right time, i.e. at the time they are making up their mind to purchase. This makes it an effective and powerful tool to grow and promote businesses. What Is PPC? Pay-per-click is a part of Search Engine Marketing that involves buying display ads wherein businesses can promote themselves. Advertisers only pay when someone clicks on the ad instead of the number of impressions that occurred. Apart from Google and Microsoft Advertising, social media platforms have incorporated this method and support PPC, which helps Businesses display images, audio, and videos to attract consumers. The biggest advantage when it comes to PPC is its ability to track the progress and re-target the audience. It delivers much faster compared to other forms of marketing and provides real-time results for businesses to follow up. Advertisers can target their audience using keywords, demographics like location, age, and purchase behaviour etc. This makes it an effective way of targeting a specific audience that is interested in the shown advertisements. SEO and SEM? SEM incorporates SEO into its strategy as it includes both paid search results as well as organic search results. Keyword Research forms the foundation for both SEO and SEM strategies. They must be updated frequently to keep up with the evolving trends. Try our list of 5 Promising Keyword Research Tools to Use in 2025 to find high-intent keywords for your campaigns. There must be an alignment with both the SEO and SEM aspects of the strategies. Both the streams have the same goal end of that day, i.e. to bring traffic and increase the visibility of the website. PPC incorporates SEO, and both the teams that deal with SEO and SEM need to coordinate and work alongside if this needs to be achieved. In Conclusion Search Engine Marketing is a tool to create and edit the website content to gain better visibility in the SERPs. There are various reasons why businesses invest in this marketing. First, for its effectiveness in delivering results, allowing for tracking progress, and adjusting. This is a comparatively easy and reliable way of digital marketing that builds credibility within a budget. There is a process that goes into SEM and various steps involved, which we will get into with upcoming blogs. For expert solutions, contact Digit Cure to access a full range of SEO and digital marketing strategies designed to boost your online visibility, drive qualified traffic, and grow your business. FAQs What is the difference between SEM and SEO? SEO is about boosting a website’s organic ranking through various on-page and off-page activities. On the other hand, SEM is a combination of SEO and paid advertising campaigns to get a website noticed more by search engine users. How does PPC work? With PPC ads, companies design ads and place bids on certain keywords. They pay for the ad only when a user clicks on it, thus making the targeting very efficient and giving them control over the cost. Why is keyword research important in SEM and PPC? Through keyword research, one can discover the search queries that indicate the highest user intent and are used by the target audience. It makes certain that the ads, as well as the SEO efforts, reach the right people and, in turn, quality traffic is generated. Are social media sites valid PPC campaign channels? Yes. Such platforms as Facebook, Instagram, LinkedIn, and Twitter enable PPC campaigns through the use of image, video, or carousel ads, thus allowing businesses to target the specific demographic and interests of the audience. How can businesses benefit from SEM? By using SEM, businesses can access the market right away, direct their ads to the most likely buyers, have an instant and accurate measure of their campaign performance, make the best use of their budget, and additionally, use

What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained Introduction Google recently launched people cards which are virtual business cards that will help you to discover people effortlessly. The launch was made keeping in mind millions of influencers, freelancers, self-employed people, or anyone else who wants to appear on top of the search results or wants to be discovered seamlessly. This will help people to be found online easily. Also, it will help them to grow their business better by sharing the work with others. These virtual visiting cards are very easy to create and operate. Users can create their cards and add details to their websites or link their social media profiles on this. Google has launched this feature in  India, and there are no chances of any expansion in the future. Also at present, you can create Google cards only using your smartphones and not the web. The language available is only English, but soon more languages will be rolled out. How To Create Google Cards? It is important to understand the steps that you need to follow in order to create People cards on Google. Creating this virtual visiting card is very easy and does not require any special skills. Follow these easy steps to create your own card now – Sign In into you Google Account Once you have signed in, you just need to type “Add me to Search” in Google Search and hit enter. In the search results, you will be prompted to link. Click on that link that appears. In this link, you will be directed to fill specific information about yourself. The information is totally controlled by you so make sure to fill up the relevant information about your website and social media profiles. The information you fill can include your Google image account, a brief description of yourself, your business phone number, website address, email address, etc. If you decide to create your own Google People card, make sure to enter all the appropriate details as Google allows only one card per user. You need to verify the account with your phone number. You can erase the card at any point in time. How Google Cards Are Protected? In order to maintain the quality of search results and to ensure that appropriate information is displayed to users, Google has also introduced many controls and protections. Each user is allowed to create only one People Card and that requires verification through Google’s account and registered phone number. This will help to reduce multiple cards registered in the name of the same person. Also, make sure to enter genuine details about your business as Google has clarified the use of the ‘Feedback’ button by the users. This will help to identify and report low-quality information or cards that users believe are created by an impersonator. All this information is reported to Google to maintain the quality of search results. How Will Google Differentiate Two People Cards with a Common Name? There can be multiple cards with the same name, so how can your card be differentiated? So when you search for someone on Google and he/she has a people card, it will show up as the module with relevant information i.e. name, profession, address, and picture. People can quickly go through this information and click on the right card. This information helps to distinguish your card from other similar cards. There can be multiple cards with a common name. All you need to do is find a unique set of information and click on the card that you are searching for on Google. Advantages of Google People Card Having a people card for yourself will help you and your business in multiple ways. Some of the advantages of People Card are – Having a Google card is one of the easiest ways to brand yourself on the search engines. You do not need any technical knowledge to create such a card. You can easily update and edit your professional information on Google card Also, there are many security measures put in place by Google to protect your information and duplication of data. Final Word Google has rolled out this feature with the objective of expanding brand reach and helping individuals and businesses to connect and interact within a safe environment. To make full use of this feature individuals and businesses are required to display accurate information about their business and services offered by them. So have you created your Google People Card yet? If not, follow our blog to create one card for yourself and make the best use of this functionality provided by Google. You might also like…. What is Apparel Marketing and Effective Strategies for Clothing Brands You might also like…. 24Jan What is Apparel Marketing and Effective Strategies for Clothing Brands 24Jan How to Do B2B Marketing: Basics, Strategies & Best Practices 24Dec What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained

What is Lead Generation Marketing: Strategy, Funnel & Demand vs Lead Gen Explained Introduction LinkedIn stories allow users and brand pages to share their short videos and images related to any professional event. These stories operate similarly to Instagram and Facebook stories. You can create a short video of up to 20 seconds. Once you upload it the video is available to fellow users for 24 hours. There are more than 760 million LinkedIn users across 200 countries and worldwide. These numbers clearly suggest that you can use this platform, especially LinkedIn stories to grow your business manifold. In this “Age of Sharing”, the more you share the bigger your brand becomes. LinkedIn stories are perfect to share those imperfect moments in your professional life. So with this in mind here are 5 ways you can use LinkedIn stories to grow your business- 1. Encourage People to Give their Suggestions or Tips LinkedIn is a huge platform for professional thoughts and leadership. You can host a session where you ask for professional tips and suggestions. This is a new way to showcase your in-house knowledge in a fun and engaging way. You can ask for resume advice from your HR team, quick designing tips, or an industry recap. Sharing these tips and asking for suggestions is a great way to capture the audience’s attention. Also when you ask for suggestions, your followers feel important. This is a great way to build brand engagement. 2. Share Real-Time Event Updates LinkedIn stories have a short life span so it is perfect to share less-polished content straight from the event. From the big announcement to the award ceremony of the company, you can share clips from the live events on stories. It is a great way to showcase what’s going on in your company. You can also create LinkedIn stories to generate extra hype around an event. If you are organizing any corporate event, consider asking the speakers or event coordinators some quick sound bites regarding the event, or share a “sneak peak” of the event before it goes live.   3. Host an AMA or Corporate Q&A Just like Instagram stories you can host an Ask Me Anything or Q&A session for your audience. This is a great way to show a more human and authentic side to your brand on LinkedIn. Hosting live Q&A is a great way to showcase the people behind your brand and share your success stories. This helps to build brand image and affinity. AMA was originally popularized via Reddit and it was a big hit. On LinkedIn with the professional network growing, AMA will benefit your personal brand by showing intimacy. This helps in the growth of your professional network.   4. Share Big Announcements and News Related to Your Brand If you are one of the brands using LinkedIn stories, chances are that you will be gaming a huge amount of engagement with your audience on this platform. LinkedIn marketing can make your product launch a big hit. With this in mind, you can generate LinkedIn stories to share all your brand updates and latest announcements related to your product. Whether you are sharing an upcoming opening or a new launch of a product or service, using this platform to reach a maximum audience is definitely a good move. 5. Give Followers a Sneak Peak into Company Culture Highlighting team members in LinkedIn stories will give a face to your brand. People love to know who is on the other side of the brand.use stories to show how people work in your organization, how they engage with each other, how does management contribute to their development and success. This will enhance your brand image and contribute to brand building as the users know about the quality of corporate culture followed in your organization. 6. Use Stories to Learn About Your Followers You can use LinkedIn stories to gather the opinion of your followers. You can also create a poll to know their suggestions. This will help you to gain a deeper insight into your audience, especially your loyal followers. This is also a social media marketing strategy that helps you to deliver content as per the interest of your followers. Also, this will help you to increase your brand awareness and engagement. 7. Share Your Mistakes Gone are the times where we wanted to showcase everything perfect. We did everything to make sure that nobody watched our mistakes. We are living in a world of constant connections. So don’t be afraid to show your followers that you are a real person with faults. If something went wrong, make a story to show your followers what went wrong and what they can do to avoid such things. Doing this will show the authenticity of your brand. But make sure to share your success stories as well. 8. Showcase Your Loyal Customers or Followers LinkedIn stories are an excellent way to package down case studies into small snippets and videos. Ake little videos of customers using your products. This will create a positive brand image in the minds of consumers. Use this as your marketing strategy to attract new customers. This helps in increasing your followers and engagement. Final Word In this age of sharing, LinkedIn stories are a great way to grow your networking platform. If you share the right kind of content, you can see noticeable growth in your business. It is important to be an early adopter. LinkedIn stories are not yet being adapted completely by organizations. So why don’t you jump ahead of the competition and get your content ahead? So what are you waiting for? Read our blog today to get some useful insights on how to use LinkedIn stories to grow your business. Create your LinkedIn stories today and see a noticeable change in your business. You might also like…. What is Apparel Marketing and Effective Strategies for Clothing Brands You might also like…. What is Apparel Marketing and Effective Strategies

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction