about lead generation on social media, you should know about leads. Well! Leads
can be defined in simple terms as the potential consumers who show interest in
your product and offer you their contact information so that you can follow
them with some more relevant information. Then these leads can be passed on to
the sales department. Nowadays much importance is given the generation of leads
on social media. Most of the decision-makers do not respond to cold calls but
they are often ready to have a good conversation on social media platforms.
At present, more
than 60% of internet users are present on social media. They use it every day
offering huge amounts of data to the platforms which is extremely useful for
lead generation. It can be easily used by marketers for targeting their
audience. There are some reasons why lead generation from social media is
growing in popularity. Have a look at these reasons:
Search engine marketing has become very difficult
and with every update, it is getting even tougher.
A new website needs a huge budget for getting
good rankings with keywords. In social media, low-cost marketing is offered to
a selected audience.
Now when you know
the reason behind the growing popularity of social media lead generation let’s get
to know about some of the important facts that will help you in making a result-based
social media plan for your business.
Social media lead generation has decreased costs
for businesses by 45%.
Businesses achieved 24% more growth because of
lead generation through social media.
More than 70% of the businesses utilized social
media to generate leads in the year 2019.
Thus, we can say
that social media is not only helping your brand to grow but also connecting
with existing consumers. If done perfectly by using relevant sites like
Facebook, LinkedIn, Instagram, and Twitter, there is enormous growth in lead
Lead Generation Through Different
Social Media Platforms
is bringing customers to your sales channel. It is not the same as selling. Earlier,
lead generation involved sending surveys in the mall, filling some form in the
back of the magazine, etc. but now things changed completely. Now lead
generation involves good content, email opts ins, video marketing, and paid
campaigns. It is easier as well as quicker to track and gather information from
media, the process has become even easier because of the information people
share on a number of social media sites. Here are few things to keep in mind
for lead generation using different social media sites.
Lead Generation: Obtaining a large number of leads on Facebook mainly
implies running some paid ads. With varied changes in the algorithm of
Facebook, it is a bit difficult but cost-effective compared to AdWords or any other
campaigning method. Keep in mind some tips for generating leads through
Conducting a contest on Facebook is a big hit
and it brings in a lot of attention.
Make a custom tab on your Facebook page, thereby
making it best for capturing leads from Facebook.
Don’t look at your page only a way to get some
likes and comments. If you want to use it as a lead generation tool, then it
depends on the type of content you are posting, types of Ads, and tabs that you
Lead Generation: Making use of Twitter for generating leads is still at a
primitive stage. But still, you might have noticed that the promoted tweets are
offered more priority. Follow these important tips for getting more leads
Make use of twitter lead generation cards.
Include some eye-catching images.
Create an appealing copy.
Use some of the social media monitoring tools
for tracking what people are saying about your brand. It helps you to gain on
every lead generation opportunity.
Lead Generation: For the generation of B2B leads, LinkedIn is the best
channel. It is directed mainly to businesses and professionals which makes it a
natural lead generation tool. By following a streamlined process on LinkedIn,
maximum benefits can be reaped. Here are few tips for lead generation through
Provide a free sample which will help in making
some highly qualified leads.
Incorporate LinkedIn as well as Inbound
marketing with LinkedIn publishing. This will bring in more leads in the
channels as compared to outbound tactics.
Integrate with SlideShare and give importance to
the making of slide decks that are important for your target audience.
Lead Generation: Instagram is one of the fastest-growing social media
platforms and is being used as a platform for generating leads. It can be used
for the generation of potential leads. Tips for generating leads on Instagram
Never ignore the comments.
Make use of video clips as this is a relevant
marketing tactic. But the video should be creative as well as highly
Give some impressive Hashtags.
Thus, we can say
that social media is not just about branding. It is an effective channel for
reaching potential customers. So, you must stop thinking of social media as a
tool only for branding but also obtain enhanced value by utilizing them for