Digital Marketing Jobs in Goa

Job Responsibilities:

• Develop creative and engaging social media strategies.
• Creating & managing a social media content calendar.
• Great organisational skills; ability to monitor multiple social media platforms concurrently.
• Manage the day-to-day handling of all social media channels.
• Training and managing the social media team.
• Oversee, plan and deliver content across different platforms using scheduling tools.
• Create engaging multimedia content.
• Motivate the team to create engaging content.
• Collaborate with other teams, such as marketing, sales, and customer service to ensure the consistency of the brand is maintained.
• Communicate with the followers on social networks, respond to their queries on a timely basis.
• Supervise social media account’s activity and social media marketing campaigns.
• Designing and planning the different aspects of digital marketing which includes display ads, advertising campaigns and others.
• Develop and monitor campaign budgets.
• Monitor the performance of the team and make sure of timely delivery of the task assigned.
• Develop, launch and manage new competitions and campaigns that promote the organisation and brand.
• Prepare accurate reports and analyse the performance of the marketing campaigns. Accordingly, they should take action/s after understanding the analysis.
• They should also work with the team daily to brainstorm innovative and new growth strategies
• Form key relationships with influencers across the social media platforms.
• Maintain a good and healthy relation with the clients.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
• Analyse competitor activity.
• Recommend improvements to increase performance.
• Set targets to increase brand awareness and increase customer engagement.
• Motivate and coach junior staff such as social media executives or assistants
• Manage a budget for social media activities.
• Encourage collaboration across teams and departments.
• Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

Job Requirements:

• 2+ years of Social Media Marketing experience in a managerial role.
• Community management experience.
• Attention to detail, complex workflow management, strong organisational and project management skills. 
• Ability to thrive in a fast paced environment and to deliver creative and innovative content. 
• Outstanding knowledge of Digital Marketing.
• Basic understanding of website functionality.
• Great interpersonal, oral and written communication skills.
• Strong organisational, leadership and decision-making skills.
• Ability to manage and handle multiple tasks, outstanding problem-solving and good time management abilities.