Importance of using hashtags to Drive traffic

Hashtags are a sequence of characters with no spaces between them that begin with the symbol ‘#’ and in today’s social media reign, hashtags have transformed into labels, compiling and segregating content that is similar in nature. Hashtags are also clickable, making them the pique interest of audience members searching for something particular. 

The Hashtag was brought to Twitter in late 2007 but, at present, they are ubiquitous – Found on all social media platforms. 

Hashtags help your feed and even aid you in not just reaching a wider audience, but also finding an audience with similar interests. These, however, are already known truisms. But –

Did you know hashtags play a different role in each social media platform? 

INSTAGRAM 
Hashtags are an important tool for growing your Instagram audience and increasing your reach. When you use a hashtag, your post will display on the hashtag’s page. If you use a hashtag in your Story, it may show in the appropriate hashtag Story, which is also displayed on the hashtag page.

People can also select to follow hashtags, so your hashtagged post may appear in their feed even if they do not follow you (yet).

FACEBOOK 
Hashtags help others find your posts.

From a search standpoint, Facebook hashtags are a fantastic touch that allows you to gain more eyes on your brand’s postings. Given that Facebook processes billions of searches per day, classifying your content for search makes perfect sense.

Similarly, hashtags can be used to highlight specific campaigns or pieces that your audience may be interested in. Facebook hasn’t changed their hashtag standards since 2016, leaving marketers to pick up the slack and figure out best practices on their own. Meanwhile, there is no definitive conclusion as to whether hashtags boost or diminish engagement.

Given that Facebook’s optimum character limit is relatively modest (between 40 and 80 characters), your post captions offer a valuable area where it pays to be economical with words. As a result, there isn’t as much area for hashtags as there is on Instagram or Twitter, where marketers try to stuff ’em in.

You’ll also note that brands use Facebook hashtags in different ways. While some businesses completely disregard them, other major players include them in their posts as they see fit.

LINKED IN 
In 2018, LinkedIn hashtags were introduced. While you may be aware of Instagram and Twitter hashtags, LinkedIn’s hashtag terrain is distinct from the other social networks.

A LinkedIn hashtag, like a Twitter or Instagram hashtag, is any combination of characters, numbers, or emoji that follows the # symbol. #FunFact: octothorp is the technical term for a hashtag.

Using hashtags on LinkedIn will help you discover your content and connect with users who may be interested in your organisation.

However, because LinkedIn is a professional platform, it is critical that hashtags be used responsibly. Trending hashtags on other sites aren’t necessarily appropriate for LinkedIn, including #CareerEndingTwitterTypos, #WhyIQuit, and other jokes that are unlikely to go over well with your bosses.

This tutorial will go through hashtag foundations, particular tips, and tactics for utilising hashtags on LinkedIn, and highlight some of the most popular hashtags used on the platform.

TWITTER 
A hashtag is created on Twitter by adding a “#” to the beginning of an unbroken word or phrase. When you include a hashtag in a Tweet, it links to all of the other Tweets that use it.

Including a hashtag gives your Tweet context and allows people to easily follow topics that they’re interested in.

Make constant use of them. Using hashtags connects your brand with what’s going on on Twitter. This is great news for you because when businesses connect with what’s occurring on Twitter, they receive boosts across the marketing funnel, including +18% message association, +83% brand awareness, and +33% purchase intent.

Make them simple to remember — and to spell. Don’t make it easy for others to misspell your hashtag. This will make it less discoverable and less likely to be used. Making each word of your hashtag capitalised can also make it simpler to read.