Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction For many online users across the globe, Google is the first stop when they trying to look for anything they want. No matter what type of website you are having you need to rank in search engines to get noticed from users and that is the hardest thing to achieve these days. Lots of SEO pundits are employing different strategies to get better rankings for their website and blogging is one of the options to get better rankings in search engines. You may wonder whether blogging helps SEO? Yes but blogging alone is not the reason for your SEO factor. Blogging will help your SEO because it helps in numerous ways to improve your search engine rankings. If you have a blog and that is updated with high-quality and relevant contents it will make a huge difference in your website performance in search engines. Apart from these, there is a list of a few ways that your blog will help to improve your website’s ranking. Blogging keeps your website fresh and current: If a user happens to see a website that hasn’t been updated over the years then he/she might probably lose trust in the information that he/she is seeing. The user may think the company that the website represents has gone out of the business completely. Google too doesn’t want to deliver out of date information to its users. Practically you don’t have any necessity to update your home page regularly but the blog is the tool to add fresh and relevant content to your website regularly.  The blog will help you to keep the user to stay at your website longer: Google’s main aim is to provide the relevant information to its users that they are looking for. If a user searches for particular topic and immediately return to homepage then google will assume that the user finding it irrelevant information for this particular topic but on another hand, if the user clicks the particular website and stayed there for a particular period then Google will assume that the website is providing relevant information for the user and will provide better indexing.  If someone visits your website and found the quality and relevant content on your blog site then he/she will spend some time reading those blogs and will tend to come again and again. Hence it will increase the dwell time which helps you to get even better rankings for your website. Recent researches also point out that long blog posts tend to perform better than short-term posts that are 2000 words long. Blogs will allow you to target long-tail keywords: Businesses mainly doing SEO to rank their website for relevant keywords which helps their leads and potential customers to understand their business in a better manner. In this competitive market, most brands will look for longer and specific keywords that are relevant to their business. These types of keywords are called long-tail keywords. Blogs seem to be the perfect way to target those keywords. Blogging provides an opportunity for interlinking: Links and interlinks are very much important for your SEO and it is very easy to create those since you are doing it on your own. You can probably get internal link possibilities for your website once you start publishing blogs. This will help you to use your keyword to tell google which page you are linking. Not adding internal links to websites is the common problem done by many experts and if you can avoid those means you will get better rankings for your website in search engines.  A blog will help you to connect with your audience: A blog is not only meant for internal linking purpose but quality, relevant and informative contents in your blog will be loved by your audience and they will share in their social media which will bring more traffic to your website. It will prompt your audience to visit your site again and again which will automatically increase the dwell time. When you get traffic from repeated visitors’ google will increase your authority level in their algorithms. The success of your website depends on the repeated visitors visiting your website and get connected with it. A good blog will help you to make those connections and help you to build a continued relationship with your target audience.  You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction In this digital age, content is king. The smart digital marketers use the best quality content to increase brand awareness and bring in traffic to their sites. The content creator always wishes their content to go viral. Developing content that people would love to share is indeed a daunting task, but it is worth the efforts as your website starts getting a huge number of traffics. Adding images and other features like graphics would generate more leads and attention from your potential visitors but only adding images is not good enough. Use the following tips to create content that will make your audience compelled to share. 1. Recognize who your audience is? Before you start writing, recognize your target audience. It is almost impossible for people to share your content if they are not interested in it. Therefore, it’s better to make out who your audience is and offer your content to them. All you require to have an answer to the basic queries like: 1. Who are you targeting? 2. What are the requirements of your target audience? 3. When your target audience is online? 4. Where they work, play or live? 5. Why your audience is online? 6. How your audience is accessing the internet? 7. Make use of analytics If you want to know about your audience likes and dislikes so that you can know what to include in the content so that it works for you, then use analytics. Social media analytics can provide you with a great deal of information about what is working and what’s not. You can also make some analysis of some of the best performing posts and create them. 2. Create a headline that draws attention: The headline of your content makes the first impression and you must make it unique and attractive. Even if you have made your content very good, but some people get diverted when they do not find the headline very attractive. There are several ways of creating a highly engaging headline. You can: 1. Make your title promising. 2. Numbers that allows your reader to make an estimation. 3. Keep stimulating questions for developing curiosity. 3. Learn from your market peers: Have a look at some of the top-notch pages of your type industry and try to get knowledge on what works for them. The same thing might work for you also. Gain knowledge from those companies who are your competitors and try to go beyond them. Their way of marketing may resonate with your company also. 4. Keep your content original and unique: The internet is surely infinite, so there are high chances that somebody else might have written the topic you have chosen. You can add something else to make it more interactive, funny or distinct. No matter what you add always maintain the originality. 5. Keep the information easily accessible: There is a lot of information available online. When people are online reading, they search for varied pages to see if the content is there which they need. If the reader will not get anything relevant and exactly the thing they are looking for, they will simply move on. So, it is very important to make your information accessible. But now, here are a few things to look after: 1. Make use of headings and sub-headings. 2. Utilize lists to make all information very easy to systematize. 3. Always write very short and crisp paragraphs. 4. Includes straightforward languages and impressive vocabulary. 5. Explain your points with images. 6. Include an Infographics to describe complex data. 7. Make use of white space as a big block of text can become highly intimidating. 6. Never hesitate to make content long: Don’t trust people saying that the present generation does not like reading lengthy content. It is true that young people give high priority to time and do not stick around for much time. But if you are presenting premium quality and highly engaging content, you can make the content long as well as detailed. The survey shows that contents that are long and in-depth are shared more than short content. 7. Induce emotions: When people get emotional about something, they are compelled to share. Along with all relevant insights, people would share much when the content evokes emotions like awe, anxiety, and anger. That content that arouses positive emotions also gets shared more. Developing and posting good quality shareable content is difficult but it will offer you a wider and natural reach. So, curate your post carefully, so that it appeals to every potential customer. You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction Content marketing is like a buzz word on most of the people’s lips nowadays but some people do not understand still that it is different from brand blogging. According to some of the people, both of them create content for sites, so why they are different? Content is the backbone of an incorporated digital loom to marketing. It means that it requires a strategy to reap the expected rewards. We can rather say that both blogging and content marketing provide customers something utterly different. For instance, blogging assists in telling a story about the company and make the customers know that you care but in the other hand content marketing offers useful content that speaks to consumers at various buying phase and assist to bring in more traffic to your site. Are you are still confused and wondering what is the difference between content marketing and blogging? Well! In simple words,  blogging scrapes a portion of content creation but on the other hand, content marketing includes all of your digital marketing endeavors so that valuable content is delivered to your audience. In digital marketing, there are varied buzzwords that are used by most of the marketing professionals as well as business owners for describing their different strategies. Blogging and content marketing are two important tactics of digital marketing. Let’s have a look at both of them before moving onto their major point of difference. What are blogging and content marketing? Blogging: Based on branding, blogs function pretty well to utilize content that helps brands in connecting with the customers on a deeper level than content marketing. A blog post allows you to make use of your voice. A natural and conversational blog makes your audience feel closer to your brand. In short, logging is one of the important ways of conveying your messages. It is also one of the best inbound digital marketing methods that bring in people by making more valuable and interesting content. Your regular contents become a reason people visit your website regularly. Moreover, Google gives more preferences to fresh content, thus making blogging a good SEO tool. Content marketing: Blog post attracts audiences but content marketing is for more defines visitors, like people who are searching for some specified solutions. Content marketing includes web pages, Infographics, books, podcasts, etc. The content is created with more intent that is converting the prospects into consumers and repeating buyers. The main aim of content marketing is raising awareness as well as consideration. Content marketing also provides content for social media marketing. So, now when you have known about blogging and content marketing have a look at important differences that exist between them:   Content marketing is the method of making content that can be shareable: Anything like text, visuals and any information that is used by the business for communicating with the target audience is a good content marketing strategy. Content marketing includes content types of videos, eBooks, webinars, newsletters, etc. Blogging is a type of content marketing: Within content marketing, several tools are used and among them, blogging is one. The content marketers giving more priority to blogging get more ROI. Both of them have their benefits: Content marketing and blogging both are an efficient way of boosting visibility as well as brand recognition. People today are always involved with some kinds of electronic devices that are filled with advertisements, so businesses must meet their important consumers on the World Wide Web. In this digital era, the more you present your brand in various marketing channels, the more your business will receive the required credibility as well as familiarity in your target market. Content marketing is the least invasive method to maintain visibility and create a strong reputation and blogging is utilized for the creation of specified outcomes.  In content marketing, you offer the required information to your potential visitors without any kind of commitment. Inclusion of high-density keywords in blog posts and well optimization, it is easy to control how Google is viewing the content. Blogging is also an important part of any link building strategy. You can include links to some high authority sites within the post and these sites, in turn, will reciprocate by sharing the particular post. Content marketing builds awareness and the required interest in any business or product. It makes use of varied content pieces starting from articles to podcasts, provides solutions, increases interest and moves the audience to a place where it is ready for making a purchase. In short words, content marketing drives action. Thus, we can say that content marketing is an all including digital marketing strategy and blogging is a specific content marketing way that is used for making some specified outcomes. You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction With more than 260 million active users, LinkedIn has some amazing features that will help you to boost your personal profile. You spend so much time strengthening the business image that you almost forget to focus on your personal brand image. But let’s not forget, you are the person who is ultimately representing the business and therefore your personal brand is of equal importance on LinkedIn. Below are 10 exciting ways to boost your personal brand on LinkedIn: #1. Optimize Your LinkedIn Profile Unlike other social media platforms, LinkedIn is also a powerful search engine and thus you need to optimize your profile carefully to get more visibility. Thus, you must ensure that your LinkedIn profile is updated and you are using keywords related to your work. Following this practice will help potential employers and HR heads to locate and differentiate your profile easily. Start with finding some relevant keywords and use them in your job title, summary, description. Also, check what other users have mentioned on their profile and incorporate good things. #2. Update a Profile Picture Just by adding a profile photo, your profile is seven times more likely to be found on LinkedIn. Adding a professional picture on LinkedIn is like a virtual handshake, which can make your profile strong and visible. Follow some useful tips on selecting LinkedIn profile photo – 1) Use a square profile picture of dimensions 400×400 pixels 2) Photos should include your face and shoulders 3) Avoid using a selfie 4) Use a solo picture 5) Dress professionally You can also use a cover photo on LinkedIn. Choose a photo that goes with your business or profession. This will add an extra element to your profile. #3. Meaningful Headline In LinkedIn, your headline is by default your current job position. However, you can customize the headline to include any facts and figures that will demonstrate your expertise in the field. You can use your brand tagline as your profile headline. This is the first thing that people will see, so you should make it count. #4. Write Articles For LinkedIn Publishing articles on LinkedIn is a great way to reach out to your audience, even if you may or may not have your own website. The advantage of writing articles on LinkedIn is that all your connections are notified as soon as you hit the publish button. You can also publish an excerpt from your article on LinkedIn with a link to redirect the people to your website. Always focus on topics that are related, unique, and based on the latest trends. #5. Calls to Actions on LinkedIn On LinkedIn you can include CTA buttons in your profile to direct the visitors to visit your website, download your Ebook, read your latest blog, etc. there are certain CTA buttons on LinkedIn such as: Learn more, Register, Contact Us, Visit Website. Choose your CTA buttons wisely that currently match your organizational goals. #6. Choose Your Skills LinkedIn allows you to choose up to 50 skills from generic such as writing, editing, public speaking to more specific ones such as corporate taxation, Secretarial Work, etc. that are more relevant to your industry. Choose your skills strategically as people may contact you for job openings or positions by looking at these skills. Also, the relevancy of skills can optimize your personal profile on LinkedIn. You can also add the certification courses which you have recently finished and share it with your connections. Certifications are proof of your skills and attract a lot of recruiters. #7. Use Videos LinkedIn allows you to make use of video features to leverage your profile. You can upload a video about yourself to give a better description of yourself, you can also include a short trailer of your Ebook. The video should be relevant to your profile and give your visitor a well-rounded impression of who you are. You can also create and upload videos on complicated industry topics to help your audience understand these industry-related complications. This will also increase your connection on LinkedIn. #8. Join Groups and Participate LinkedIn groups are one of the most effective ways to interact with the people in your industry and keep up with all the trends. Join the group that shares the same industry interest as yours, comment on posts, answer questions in the group, and share content that you consider useful. All of this will not only leverage your personal profile but also helps to create a special opportunity for your organization. #9. Grow Connections LinkedIn is a professional platform and there is no reason not to accept connection requests. Welcome any and all connection requests on LinkedIn and create a wide network. When you accept a connection you become a part of their network and you will show up as second-degree connection which helps you to boost the connection further. #10. Ask for Recommendations LinkedIn has a unique feature where your connections can write a recommendation for you. All you need to do is just reach out to your connections and ask them to write a recommendation for you. Getting positive recommendations will turn out to be a stepping stone for your personal brand, will help to elevate your reputation, and at the same time showcase your strengths on this platform. Final Thoughts Adapt the tips and best recommendations mentioned here and you will be on your way to connect and engage with professionals and best industry players. You might also like…. 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Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction Link building is simply a process of getting hyperlinks from other websites to your own website. However, as easy as it may sound, link building is not at all an easy process. There are several techniques that need to be in place for getting strong backlinks. In this article, we have compiled 10 SEO Link Building Methods that will help you in 2025. #1. Build Good Relationships The first step to good link building is building good relationships with your audience. There are several communities such as forums, customer social groups where you can actively participate. You can participate by commenting and sharing relevant information with each discussion. Slowly and steadily, you will build relationships with other brands, and maybe you can pitch in for a backlink.  This active participation in various groups will help you to get some good backlinks. This, in turn, will keep you updated with the latest industry trends. #2. Give Product Testimonials Many companies offer other brands to give reviews and testimonials about their products. This is a perfect way to build consumer trust for the companies and it also helps in product promotion. How do you benefit in giving such testimonials? When a company places your testimonial on their website, you will get a new backlink. The traffic that comes from that potential site has a much higher approval rate than usual. #3. Regularly Publish Articles and Blogs Post regularly!! This is one of the best mantras to get constant engagement. While writing blogs focus on the needs of your clients and industry as a whole. Make sure that your content matches their needs, is relevant, and well structured. Once people start relating to your content, you will earn some good backlinks in the future. #4. Guest Posts Yes, guest posts are one of the oldest and most effective ways to build backlinks. There are several websites that will agree to publish your article as a guest, and you get a link in return from that website. There are certain things that should be considered before publishing a guest post – 1) The website should be relevant to your post 2) Do not boost your company in the article 3) Quality is the key (article should be well written) #5. Influencer Marketing Using an influencer for marketing is a rage right now. You can ask a celebrity or blogger to promote your page or content. This will give you some good backlinks and that too from authentic sources. You can also interview an influencer to share their information with your clients. You can publish this interview on your website and also ask the influencer to publish it, to gain some useful backlinks. #6. Create an Infographic Many people find visual information more attractive. A successful marketing campaign consists of information in every form i.e. written and graphical to capture the attention of a wider audience. The most difficult part of infographic marketing is that they require a lot of brainstorming to make the image relevant to your campaign. But once successfully done, it can be a win-win situation for business. While uploading such infographic don’t forget to add an embedded code at the bottom that will make it easier for people to get to your website. #7. Covert Mentions Into Backlinks One of the easiest and most effective ways to gain some backlinks. There are dozens of sites that are already writing about you. All you need to do is find out the sites via effective tools like Buzzsumo and SocialMention that have mentioned your company but haven’t offered you a link. In such a situation it is enough to find the mentions, then contact the webmaster and ask him to convert the brand mention into a backlink. #8. Quiz Customers always like being involved in the process of marketing. To make this possible you can design a quiz for your clients. Quiz always gets a lot of shares. You can add embedded code to such a quiz. By doing this you can get some good backlinks when such a quiz is shared by the audience. Make sure the quiz is enjoyable and relevant. #9. Podcasts One of the effective ways to get a backlink is podcasting. You can start with podcasts on other podcasting channels. In the transcript add a link to your website through which you will gain some good backlinks. #10. Giveaway Contest Giveaway contests have been gaining a lot of attention and give tremendous response and engagement. You can run one such contest in collaboration with any influencers to get a lot of backlinks. Final Word A backlink is a process that requires constant hard work. You need to work on various tactics to get backlinks from authoritative sources. With the right strategy and SEO practices in place, your business can earn these backlinks easily. You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction It is every website owner’s dream to be on top of SERPs (Search Engine Result Page) for most of the queries including their keywords. Every business incorporates Search Engine Optimization (SEO) strategies to get larger relevant traffic on their web pages. If you own a local online business, you are in luck as there is a way to optimize your online presence and beat the rest in local search queries called Local SEO. Almost 46% of all Google searches are local. This is not just about Google searches. Many other search engines such as Bing, Apple Maps, etc. let users search locally as most of the people search local queries. However, what exactly is Local SEO? Local SEO is the process of optimizing your search engine result page to attract audiences based on local searches.  There are two types of results as given in the below image for a local search: Snack Pack Results and Organic Results. The idea is to result in these results to beat your competition as proximity to searcher plays a vital role in the ranking of results. Source: https://ahrefs.com/blog/wp-content/uploads/2018/07/coffee-shop-near-me.jpg Although Local SEO is quite similar to the regular SEO the only difference is how the audience is targeted in Local SEO strategy. Therefore, here is a checklist to optimize your Local Search Engine Optimization: OPTIMIZING THE WEBSITE 1. The most essential elements to include on your website is – About Us Page and Contact Us information that includes complete address, phone number, time or operation, etc. 2. Mention all business locations where your business is functional on your website. 3. If you want to keep business addresses private then you can put all the phone numbers for available business locations on the website as well as just ensure that these numbers are working. It will be great if these numbers are linked with What’s App so that your potential customers can reach out to you easily. 4. Add Google Map to your website, which helps customers to find your business easily. 5. If you have not used Google My Business Page then you are missing out on great benefits. Complete your details on Google My Business Page to see the difference. Also, keep on optimizing Google My Business Page, Apple Map Listings, etc. as it will help your business to reach out to relevant audiences and providing better conversions. LINKS AND CONTENT ON WEBSITE 1. Use localized keywords in title, headings, and meta-tags of your content on webpages to rank better as links and content are the main ranking factors for search engines. 2. Include Local photos and video content with relevant localized keywords as well 3. Remove duplicate listings and keep original listings to rank better. 4. Include guest blogging in content strategy as it generates higher-ranking backlinks. CITATIONS (NAP) 1. Citations mean the references made to your business i.e. the name, address, phone number, and website (NAP + W) online. An effective local SEO includes automatic or manual addition of citations, which enhances rank on SERPs. 2. If you have multiple local businesses then it is suggested to use third party tools for listings and citations such as MOZ, BrightLocal, etc. CUSTOMER REVIEWS 1. Online customer reviews can make or break a business’ reputation. It’s time to take advantage of positive reviews for Local SEO strategy as users tend to look up for online customer reviews to make an informed decision of making a purchase from any business. Thus, you should include as many positive customer reviews on your website so to build the trust of your audience upon your service/product quality. Beware of fake reviews. 2. List these online reviews on Google My Business Page, Yelp, Bing Places, Foursquare, etc. for better reach to your targeted audience. 3. Mention all your customers about sharing a review after you serve them. Also, talk about your Facebook page, and ensure they spread the word for you. This will give you free publicity and at the same time increase your search and authority on Google. 4. Do not neglect negative reviews. Respond with empathy to the customer and seek how you can help them out in their inconvenience timely. This also builds trust in your customers. EFFECTIVE SOCIAL MEDIA STRATEGY 1. Find social media channels popular with your targeted audience. 2. Make profile pages on these social media platforms including NAP (Name, Address, and Phone Numbers) to localize them and link them to your website so as to drive traffic from social media channels to your website. 3. Add Name, Address, Phone Number, and Website (NAP+W) on each of the social media platforms. 4. Share user-generated content on all social media channels to build trust. Be consistent and relevant with content but remember its quality over quantity in today’s digital age. 5. Respond to customer queries on social media channels timely. If required, hire a third party to do the same. 6. Try to get verified on every social media platform so that the customers can trust that they are communicating with an actual brand on social media. Final Thoughts As seen above, an effective local SEO strategy is not just about the addition of local keywords everywhere. It involves many key elements along with regular SEO efforts used by different businesses to beat your competitors. With the above checklist incorporation and tracking in place, you can see huge differences in your ranks on SERPs and thereby, reaching more audience and better revenue generation. You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction Instagram is becoming one of the most popular social media channels, with over 800 million active users worldwide. This rise of visual content on the internet is most apparent on Instagram, as a result of which most of the brands are scrambling to understand the best use of this platform. So, let us understand the top 10 reasons to use Instagram for your business. #1. Brand Recognition We all know that visual content becomes more popular on social media. You can leverage this platform to reflect your brands’ uniqueness and differentiate your business. So if you run a business that can be showed-off with good pictures, then you should definitely consider Instagram as your marketing platform. #2. Make Money Directly From Instagram According to a recent study, 72% of Instagram users have purchased products through Instagram because they can see quick reviews of the product in the comment section. Also, Instagram is continuously introducing many new features to support businesses and marketing. With the recent feature of the shoppable post, businesses can now add tags to the products in their photos. Also, the best part here is that you can add links that describe the product with price and have the option “shop now,” which will redirect the user to the website. #3. Stories About Your Business People love watching stories as they are a less edited and more fun way of sharing content. Instagram stories are a great way to showcase products or make an announcement about a new launch. Also, you can share your day to day experience in an informal way with your customers via Instagram stories – therefore giving a personal feel to your business. You can use these Insta stories to inform the customers about offers and sales to boost your audience engagement. Make live stories to show behind-the-scenes of your company and people who work there. #4. Get into Partnership with Influencers For a new business, influencers are a great way to promote your brand or product and turn the sales into a whole new level. So you can involve like-minded influencers to spread the word of the company that will get you millions of online followers in a short span of time. #5. Use High-Quality Hashtags to Improve Visibility If you are new in the industry, then a unique hashtag can do wonders for your business and improve your visibility. People can search for a particular hashtag and find all the posts related to your company in one place. #6. Look Out the Competition It is always a good idea to analyze the strengths and weaknesses of your competitors. The question is, how can you do this? Don’t worry, and it is very easy when you have information about competitors’ Instagram profiles. You can keep an eye on them by finding out the strategies incorporated by them to get more followers, the timing of the day when they are posting content, marketing campaigns that they are a part of, etc. All this information can be used by you to build an effective marketing strategy for your business. #7. Get More Traffic for Your Business Instagram allows you to add a link in the bio. So, whenever you post something, you can add the link to your website in the bio. This will increase traffic on your website. You can also divert your Instagram followers to the sales page and convert them into sales. So, adding creative photographs and maintaining a good profile can be beneficial for your website as well. #8. Increased Engagement In the latest research published by Forrester, it was concluded that the content on Instagram gives you 58 times more engagement per follower than Facebook and a whopping 120 times more engagement per follower than Twitter. So posting regularly on Instagram will give your business good audience engagement and hence more visibility. #9. Capture Target Market 37% of people who use Instagram are of the age group 18-29 years, as per a research study published by Jenn’s Trends. So, if you are targeting this segment, Instagram is your savior. Having said that, Instagram not only works for youth-oriented brands, but various other offbeat brands are getting popularity on this platform. So, businesses should definitely consider Instagram as a part of their marketing strategy. #10. Keep an Eye on Current Market Trends Instagram can help you to keep a watch on market trends and fashion. You can modify your products and services according to the current market conditions. Also, the businesses that update as per the market conditions are successful in building a positive customer image. Final Thoughts So, what are you waiting for? Create your Instagram for a Business profile today, and don’t’ forget to post some creative content so that you get some excellent collaborations. It is ultimately this visual world that will take your business up the ladder. You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction With more and more people having access to various social networking sites, important industries in the world including the healthcare segment have incorporated social media as an important channel in their marketing plan. According to a recent study, it was found that 90% of adult consumers used social media websites such as Facebook, Twitter, etc to share important health information. Having said this let us look at how can you use social media in the healthcare industry. #1. Raising Awareness Since the outbreak of COVID-19, we have understood the importance of social media in raising awareness. The healthcare system is using social media to spread simple information such as common sense health practices to prevent the spread of the virus and to increase immunity. Not only this, but social media is also an important platform to ensure that people are aware of the latest guidelines and advisory issued by the government.  #2. Communication During Crisis While we all are stuck inside due to COVID-19, the healthcare industry is taking all the efforts to share official updates using social media. People turn to official healthcare websites for important information during such a crisis. Through online platforms hospitals and other organizations are able to deliver real-time updates on hospital capacity, cases admitted, cases discharged, operation status, etc.  This allows the sharing of important information to people so that they can take an informed decision. #3. Combating Rumors Social media is also prone to a lot of health misinformation and untrue statements. Sometimes, people use the name of reputable institutions to give credibility to such information. In this situation, the healthcare industry can take advantage of its official websites to clarify such misinformation. #4. Real-Time Monitoring Social media with real-time data availability can track public health threats popping up in new locations. We have already seen the advantage of constant monitoring in this global pandemic. Healthcare website is constantly declaring contingent zones on the basis of real-time information gathered. #5. Answer Queries The Healthcare sector is now using online platforms to address common questions posted by the citizens. Websites can add a chatbox feature to their websites to answer questions raised by citizens to circulate appropriate information and counter misinformation. #6. Train Medical Professionals More and more healthcare organizations are leveraging social media channels to train their personnel. Social media helps to have a discussion with doctors and professionals across the boundaries. This is an effective way to train personnel about new healthcare practices and methods. #7. Engagement of People There are various health issues that people find embarrassing to talk about, even to the doctors. In this situation having a social media platform can be effective to actively engage people. They can discuss their problems freely without any hesitation at an authoritative source. #8. Online Support Groups Various hospitals are forming online support groups for people with certain physical or mental disabilities. Patients can find people with similar conditions in such groups. They can participate in the discussions, tell about their problems. A study has revealed that social media provides less anxiety-provoking communication (rather than face-to-face). This is a great way to provide support and hope from others who have already improved from such disease. #9. Marketing Many healthcare institutions have already taken into account the importance of social media to improve marketing, establish effective communication with patients, and inform them about other facilities. Social media can be used for the marketing of healthcare services and to advertise services offered. People can schedule appointments, share reviews and provide relevant feedback on these social platforms. This is a great tool for marketing. #10. Live Updates There has been an increase in doctors and surgeons providing live updates from the operating room. This helps to deliver up-to-date information. Tips on Effective Social Media Monitoring in the Healthcare Industry #1. Always share valuable content with the users that will not only provide them useful information but also educate them. #2. Check your reviews to understand how people feel about you and what are the areas where you can improve your services. #3. Follow all the advertisement rules and remember to be compliant. #4. Give access to authorized and responsible people to prevent misinformation. #5. Quickly react to any real-time information that can degrade the health of people. Final Thoughts Social media continues to be a valuable asset to the healthcare industry and the industry constantly requires administrators to effectively manage these online handles. The goal should be to provide the best healthcare service, accurate information, and maximum service to people. The advertisement should be done after following all the rules as prescribed by the relevant organization. We hope this article will help you to understand the importance of social media for the health care industry and how this platform can be leveraged to get the maximum benefit. You might also like…. 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Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction With more than 4.39 billion internet users in the world, social media is unarguably the best way to promote your business. For businesses, having an online platform can help to build brand recognition, foster a community around your business, and build good engagement with them.  When used right, social media can help to boost traffic to your website and meet your revenue goals. There are certain techniques that work well and help to get more audience for your site. Here’s how to get this done – #1. Focus on Your SEO With good SEO practices in place, you can make sure that your business is reaching the right type of traffic. This will also help you to – # Improve online visibility of the business # Land on page one of search results # Gain more leads # Increase social media traffic #2. Build Good Quality Content ‘Content is King’. The audience will return to your website if they get something worth reading. Thus, make sure that the content is: # Crisp and informative   # Interesting for the audience   It was found in a recent survey that visual content creates 650% more engagement as compared to text-only content. So, make sure to add visual content to your website. #3. Get Going on Instagram Instagram gives your business 4.21% more engagement as compared to other social platforms. You can master the art of creating some beautiful visual content and see the difference. This visual content will help you to drive more traffic to your website. #4. Mobile Compatible Website 65% of the total time spent on social media is through mobile devices. So it becomes crucial to make sure that your website is mobile-friendly. You can check if your website follows the prescribed guidelines using Google’s Page Insights Tool. #5. Make Your Content Easy to Share Once your content is easy to read on mobile, it should also be simple to share. Don’t forget to incorporate share buttons on mobile supported websites to drive more traffic.  If your content is sharable, more people are likely to do so thereby attracting good traffic back to your site. #6. Post Consistently and at the Right Time. Your content posting schedule has a huge impact on website traffic. Posting regularly can help you to increase visibility and grab more traffic. Having said that it is equally important to post at the right time, basically when a majority of your audience is online. There are various tools that will help you to determine that hours of the day your audience is most active and you can create a posting schedule accordingly. #7. Constant Audience Engagement Consistent audience engagement is an effective way to drive more traffic to your website. In order to do this, you can directly engage in conversations with them or answer their questions or obtain their feedback in real-time. You can also reply to tweets posted for your business or search for relevant hashtags and start conversations. This will also improve the public opinion of your company. #8. Know Your Competitors Social media competitive analysis will help you to get insights into your competitors’ performance and how they are engaging their followers. You can know about – # Successful posting strategies of competitors # Engagement strategy # Type of content published and the one that gets maximum engagement Once you gather this information, you can accordingly mold your strategy to gain more traffic. #9. Utilize LinkedIn Publishing Platform Publish high quality and informative content of LinkedIn that delivers good value. You can link or anchor the content on your blog or website to LinkedIn. This will drive more traffic to your website. Also, you can share or link the content that is already posted to your website instead of posting the entire blog. #10. Build Relevant Surveys Customers feel valued when they are involved or invited to participate in discussions or surveys. You can create business-related surveys and link the same to your website. This will help to drive more traffic to your website and at the same time increase audience engagement. #11. Paid Promotions Paid ads are one effective way to drive traffic to your site or blog. While implementing paid ads be sure to make use of Google Tracking Pixels or Facebook in order to measure the effectiveness of ads. Certain tools that can be used for paid advertisements – #1. Facebook ads are very effective to drive traffic and convert them into sales. Promote your ongoing offers through this tool. #2. Google retargeting ads are very useful to drive more people to your website. #3. Instagram Ads can be utilized to target specific people or a particular location for the promotion of products. #4. Engage with influencers on Twitter, Instagram, or Facebook to spread your message to millions of people. Final Thoughts All these tips if implemented properly can help you to gain huge traffic for your site. You might also like…. How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters You might also like…. 17Oct How to Calculate ROI in Digital Marketing — Strategy, KPIs & Why It Matters 17Oct What Is Growth Hacking: Meaning, Strategy & Why It’s Important in Marketing 26Aug Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses

Why Social Media Marketing Is Important for Your Business: Benefits, Costs, and Strategies for Small Businesses Introduction Brand loyalty is an invaluable reward and is more important than getting new followers. In fact, customer retention can boost your revenues as 80% of your revenues come from existing clients. (Gartner) The likelihood of converting an existing person into a loyal customer is 60-70% more than converting a prospect into a new consumer. Also getting new customers is 5 times more expensive than retaining old ones. Due to all these reasons, it is important to build a group of loyal customers for your business. So we have compiled 7 ways to build brand loyalty with social media. #1. Share Quality Content In order to maintain your followers, you need to share quality content that is useful for them. The formats that you choose for displaying the content is equally important. The audience should find it interesting and worthy. Better quality content will give you more shares, likes, and comments. This will also increase audience engagement. Also, include visual content such as videos, pictures, infographics to make your content more striking and noticeable. #2. Answer and Acknowledge Your Customers People like to be acknowledged. In a recent study, 72% of the millennials said that they are loyal to the brands that respond to them. Make sure that you consistently respond to the questions posted by your followers. Once you answer them, they will feel connected and part of your network. You can also directly engage with them by replying to their comments and reposting their posts. This will build a sense of brand loyalty. Also, you can answer the queries posted by anyone apart from your followers. Simply search for keywords or hashtags related to your industry, find the questions, and precisely answer them. #3. Share Positive Feedbacks Share the positive reviews you get from customers. This will help you to build the trust of existing customers and at the same time, you’re likely to attract new followers. This is due to the psychological fact that people tend to follow the crowd and they will be loyal to the brand that has good customer reviews. You can directly ask for customer reviews. Once they leave a positive review, thank them and share their review with all your followers. #4. Share User-Generated Content Your customers are creating content of their own. One of the great ways to improve brand loyalty is to share user-generated content. You can share the photos and videos they take while using your product. You can also run a contest and invite them to tag you or use your brand’s hashtag. This will make it easier for you to locate such content. This will build trust in the minds of followers as this content is created by the users and not your brand. #5. Share Your Opinions and Values People usually engage with brands that share their beliefs and values. You can share the values of your brand and fundamental principles with your followers to build a similar community. A brand will get more loyal customers if it creates posts about environment protection, equality on the basis of gender, etc. This attracts target customers who will know that the brand is conscious of society. But at the same time make sure to be authentic. Say what you believe, not what people want to hear. #6. Engage with an Influencer Almost 50-60% of people find out about a brand through social media influencers. Users trust influencers and their reviews. So it is a good idea to get in touch with an influencer who has a similar brand image as yours or someone who specializes in the industry. If such an influencer will show trust in your product, the followers will be encouraged to buy the same for themselves. #7. Make Use of Ads Using ads and paid promotion is a strategy to build new customers and increase your presence. But you can also use it to build brand loyalty. Dynamic ads can be used by your brand to target your existing customers and encourage them to purchase more from your brand. Dynamic ads can be started by connecting your product catalog to Facebook. After setting this up, Facebook’s algorithm will choose relevant products and show it to your past customers. Such products are displayed on the basis of their purchase history. Final Word Social media is an important tool to engage with your audience. It is also a powerful tool to build new customers by influencer partnerships or ads, etc. once you are past the introduction phase, you need loyal customers. Using these seven strategies can help you build brand loyalty on all the social media accounts of your business. Try various combinations and strategies and check what works best for you. Good luck!! You might also like…. 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