Do not make these 5 Content Optimization Mistakes Ever. Introduction It is every website owner’s dream to be on top of SERPs (Search Engine Result Page) for most of the queries including their keywords. Every business incorporates Search Engine Optimization (SEO) strategies to get larger relevant traffic on their web pages. If you own a local online business, you are in luck as there is a way to optimize your online presence and beat the rest in local search queries called Local SEO. Almost 46% of all Google searches are local. This is not just about Google searches. Many other search engines such as Bing, Apple Maps, etc. let users search locally as most of the people search local queries. However, what exactly is Local SEO? Local SEO is the process of optimizing your search engine result page to attract audiences based on local searches.  There are two types of results as given in the below image for a local search: Snack Pack Results and Organic Results. The idea is to result in these results to beat your competition as proximity to searcher plays a vital role in the ranking of results. Source: https://ahrefs.com/blog/wp-content/uploads/2018/07/coffee-shop-near-me.jpg Although Local SEO is quite similar to the regular SEO the only difference is how the audience is targeted in Local SEO strategy. Therefore, here is a checklist to optimize your Local Search Engine Optimization: OPTIMIZING THE WEBSITE 1. The most essential elements to include on your website is – About Us Page and Contact Us information that includes complete address, phone number, time or operation, etc. 2. Mention all business locations where your business is functional on your website. 3. If you want to keep business addresses private then you can put all the phone numbers for available business locations on the website as well as just ensure that these numbers are working. It will be great if these numbers are linked with What’s App so that your potential customers can reach out to you easily. 4. Add Google Map to your website, which helps customers to find your business easily. 5. If you have not used Google My Business Page then you are missing out on great benefits. Complete your details on Google My Business Page to see the difference. Also, keep on optimizing Google My Business Page, Apple Map Listings, etc. as it will help your business to reach out to relevant audiences and providing better conversions. LINKS AND CONTENT ON WEBSITE 1. Use localized keywords in title, headings, and meta-tags of your content on webpages to rank better as links and content are the main ranking factors for search engines. 2. Include Local photos and video content with relevant localized keywords as well 3. Remove duplicate listings and keep original listings to rank better. 4. Include guest blogging in content strategy as it generates higher-ranking backlinks. CITATIONS (NAP) 1. Citations mean the references made to your business i.e. the name, address, phone number, and website (NAP + W) online. An effective local SEO includes automatic or manual addition of citations, which enhances rank on SERPs. 2. If you have multiple local businesses then it is suggested to use third party tools for listings and citations such as MOZ, BrightLocal, etc. CUSTOMER REVIEWS 1. Online customer reviews can make or break a business’ reputation. It’s time to take advantage of positive reviews for Local SEO strategy as users tend to look up for online customer reviews to make an informed decision of making a purchase from any business. Thus, you should include as many positive customer reviews on your website so to build the trust of your audience upon your service/product quality. Beware of fake reviews. 2. List these online reviews on Google My Business Page, Yelp, Bing Places, Foursquare, etc. for better reach to your targeted audience. 3. Mention all your customers about sharing a review after you serve them. Also, talk about your Facebook page, and ensure they spread the word for you. This will give you free publicity and at the same time increase your search and authority on Google. 4. Do not neglect negative reviews. Respond with empathy to the customer and seek how you can help them out in their inconvenience timely. This also builds trust in your customers. EFFECTIVE SOCIAL MEDIA STRATEGY 1. Find social media channels popular with your targeted audience. 2. Make profile pages on these social media platforms including NAP (Name, Address, and Phone Numbers) to localize them and link them to your website so as to drive traffic from social media channels to your website. 3. Add Name, Address, Phone Number, and Website (NAP+W) on each of the social media platforms. 4. Share user-generated content on all social media channels to build trust. Be consistent and relevant with content but remember its quality over quantity in today’s digital age. 5. Respond to customer queries on social media channels timely. If required, hire a third party to do the same. 6. Try to get verified on every social media platform so that the customers can trust that they are communicating with an actual brand on social media. Final Thoughts As seen above, an effective local SEO strategy is not just about the addition of local keywords everywhere. It involves many key elements along with regular SEO efforts used by different businesses to beat your competitors. With the above checklist incorporation and tracking in place, you can see huge differences in your ranks on SERPs and thereby, reaching more audience and better revenue generation. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction This is an era of competition and virtuality, everyone wants to come first on Google search result page and provide not only 100% results but even more, because studies show that if your website ranks on top or even on the first page, it can capture around 34.36% click-through rate. But due to rapid changes in the online market and its traits, we find it very difficult to come on top because Google always makes some sort of changes in its algorithms. This leads to a lot of difficulties for website owners and digital marketers. In such volatile dynamics, maintaining and increasing Google ranking is very essential. If you are looking for an integrated solution to overcome this problem of penalization and improve your website ranking here is a detailed guide that can help you achieve your ranking goals. How to Not Get Penalized and Improve Your Google Ranking Here we have squeezed out the best and most worthy steps which are easy and helps you to achieve your digital marketing goals. Step 1 – Learn About General Ranking Algorithms As we all know Google always makes some necessary amendments in its algorithm as per the requirement and current scenario. As per research, Google makes 500 to 600 changes every year. If you want to improve your ranking you must understand the general ranking algorithm of Google where Penguin attacks on low-quality links and Panda are related to the low-quality content. Recently Google made some important changes in its featured snippet where from now URLs in featured snippets are no longer appearing as traditional organic results. In short, Google is always busy in changing the rules of the SEO game. Google makes changes, and we have to adapt. But here’s the good news: the basics haven’t really changed, and if you stick to the basics according to“white hat” SEO – you’ll be fine. Step 2 – Define, Track and Measure The Right Metrics Tracking the right metrics is essential as it helps you keep a track of your progress including inbound keywords that work and paths which visitors take to reach on your site. Google Analytics is the best free Web metrics tool available nowadays. But before you start with Analytics, the first step is to think through what you want to measure, and why you are conducting this analysis. This process involves the following steps: 1. Identify your current target SEO keywords. 2. Measure whether you rank on Google for them, especially in the top three or top ten positions. 3. Use Google Analytics to measure whether you are actually getting traffic from the keywords and also what that traffic does on your website, especially when and where it “bounces” off your site, and when it “converts” to your goal. 4. Use this information to improve your SEO constantly. Step 3 – Ensure Your Web Page is Mobile Friendly As we all know that more than 50% of people use their mobile phones for their searches on Google. And in the past few years, those websites who aren’t friendly with mobile and other devices, tend to have weak rankings. Then you must go with the trend and keep your website as friendly as with all devices. You can also test your web site’s mobile-friendliness via putting your URL here: https://support.google.com/webmasters/answer/6352293?hl=en and all you need to do is to tap on Runtest and now you are able to find results. Step 5 Fix your Present Penalties This is a basic step to improve Google ranking because there is no point in promoting or building links to an unhealthy site. So first you must eliminate broken and poor quality links. Google Penguin 2.0 clearly states that links those come from the following ways are having a low quality: 1. From PR-n/a or PRO websites 2. From referring domain names with less traffic 3. From sites on the same IP class address 4. From web pages with a lot of backlinks 5. Fix your current low qualities links to get rid of being penalized Step 5 – Do your research You won’t go far if you have fewer potential keywords and effective optimization. Conduct your own keyword research program to identify which keyword is most trending and the most relevant to your webpage and strategies for your further work. You can also spy on your competitors who are successful in their keyword ranking and target the keyword accordingly. Also, you must use Google Keyword Planner that gives you the most appropriate keywords list.  Using the right keywords and quality content can help you increase your traffic and the higher the traffic, the better your site is in the eyes of Google, resulting in increasing authority and rankings. Step 6 – Improve Your Web Page SEO Doing correct SEO in an efficient manner always provides you with the best results. For doing SEO you must focus on the following essential steps: 1. Optimize your title tags 2. Use pipes ( | ) and dashes ( – ) 3. Conduct on-page SEO with optimized website structure, URL design ETC. 4. Go with off-page SEO via social media marketing, local SEO, and other link building techniques 5. Manage your productive backlinks In Final Words             ” Google only loves you when everyone loves you first “ To improve your Google ranking, you must apply all possible techniques. It is just a hit and trial method where you apply various techniques and squeezes out the result. Here we have discussed some steps which will definitely improve your ranking and save you from getting penalized. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction Instagram is becoming one of the most popular social media channels, with over 800 million active users worldwide. This rise of visual content on the internet is most apparent on Instagram, as a result of which most of the brands are scrambling to understand the best use of this platform. So, let us understand the top 10 reasons to use Instagram for your business. #1. Brand Recognition We all know that visual content becomes more popular on social media. You can leverage this platform to reflect your brands’ uniqueness and differentiate your business. So if you run a business that can be showed-off with good pictures, then you should definitely consider Instagram as your marketing platform. #2. Make Money Directly From Instagram According to a recent study, 72% of Instagram users have purchased products through Instagram because they can see quick reviews of the product in the comment section. Also, Instagram is continuously introducing many new features to support businesses and marketing. With the recent feature of the shoppable post, businesses can now add tags to the products in their photos. Also, the best part here is that you can add links that describe the product with price and have the option “shop now,” which will redirect the user to the website. #3. Stories About Your Business People love watching stories as they are a less edited and more fun way of sharing content. Instagram stories are a great way to showcase products or make an announcement about a new launch. Also, you can share your day to day experience in an informal way with your customers via Instagram stories – therefore giving a personal feel to your business. You can use these Insta stories to inform the customers about offers and sales to boost your audience engagement. Make live stories to show behind-the-scenes of your company and people who work there. #4. Get into Partnership with Influencers For a new business, influencers are a great way to promote your brand or product and turn the sales into a whole new level. So you can involve like-minded influencers to spread the word of the company that will get you millions of online followers in a short span of time. #5. Use High-Quality Hashtags to Improve Visibility If you are new in the industry, then a unique hashtag can do wonders for your business and improve your visibility. People can search for a particular hashtag and find all the posts related to your company in one place. #6. Look Out the Competition It is always a good idea to analyze the strengths and weaknesses of your competitors. The question is, how can you do this? Don’t worry, and it is very easy when you have information about competitors’ Instagram profiles. You can keep an eye on them by finding out the strategies incorporated by them to get more followers, the timing of the day when they are posting content, marketing campaigns that they are a part of, etc. All this information can be used by you to build an effective marketing strategy for your business. #7. Get More Traffic for Your Business Instagram allows you to add a link in the bio. So, whenever you post something, you can add the link to your website in the bio. This will increase traffic on your website. You can also divert your Instagram followers to the sales page and convert them into sales. So, adding creative photographs and maintaining a good profile can be beneficial for your website as well. #8. Increased Engagement In the latest research published by Forrester, it was concluded that the content on Instagram gives you 58 times more engagement per follower than Facebook and a whopping 120 times more engagement per follower than Twitter. So posting regularly on Instagram will give your business good audience engagement and hence more visibility. #9. Capture Target Market 37% of people who use Instagram are of the age group 18-29 years, as per a research study published by Jenn’s Trends. So, if you are targeting this segment, Instagram is your savior. Having said that, Instagram not only works for youth-oriented brands, but various other offbeat brands are getting popularity on this platform. So, businesses should definitely consider Instagram as a part of their marketing strategy. #10. Keep an Eye on Current Market Trends Instagram can help you to keep a watch on market trends and fashion. You can modify your products and services according to the current market conditions. Also, the businesses that update as per the market conditions are successful in building a positive customer image. Final Thoughts So, what are you waiting for? Create your Instagram for a Business profile today, and don’t’ forget to post some creative content so that you get some excellent collaborations. It is ultimately this visual world that will take your business up the ladder. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction With more and more people having access to various social networking sites, important industries in the world including the healthcare segment have incorporated social media as an important channel in their marketing plan. According to a recent study, it was found that 90% of adult consumers used social media websites such as Facebook, Twitter, etc to share important health information. Having said this let us look at how can you use social media in the healthcare industry. #1. Raising Awareness Since the outbreak of COVID-19, we have understood the importance of social media in raising awareness. The healthcare system is using social media to spread simple information such as common sense health practices to prevent the spread of the virus and to increase immunity. Not only this, but social media is also an important platform to ensure that people are aware of the latest guidelines and advisory issued by the government.  #2. Communication During Crisis While we all are stuck inside due to COVID-19, the healthcare industry is taking all the efforts to share official updates using social media. People turn to official healthcare websites for important information during such a crisis. Through online platforms hospitals and other organizations are able to deliver real-time updates on hospital capacity, cases admitted, cases discharged, operation status, etc.  This allows the sharing of important information to people so that they can take an informed decision. #3. Combating Rumors Social media is also prone to a lot of health misinformation and untrue statements. Sometimes, people use the name of reputable institutions to give credibility to such information. In this situation, the healthcare industry can take advantage of its official websites to clarify such misinformation. #4. Real-Time Monitoring Social media with real-time data availability can track public health threats popping up in new locations. We have already seen the advantage of constant monitoring in this global pandemic. Healthcare website is constantly declaring contingent zones on the basis of real-time information gathered. #5. Answer Queries The Healthcare sector is now using online platforms to address common questions posted by the citizens. Websites can add a chatbox feature to their websites to answer questions raised by citizens to circulate appropriate information and counter misinformation. #6. Train Medical Professionals More and more healthcare organizations are leveraging social media channels to train their personnel. Social media helps to have a discussion with doctors and professionals across the boundaries. This is an effective way to train personnel about new healthcare practices and methods. #7. Engagement of People There are various health issues that people find embarrassing to talk about, even to the doctors. In this situation having a social media platform can be effective to actively engage people. They can discuss their problems freely without any hesitation at an authoritative source. #8. Online Support Groups Various hospitals are forming online support groups for people with certain physical or mental disabilities. Patients can find people with similar conditions in such groups. They can participate in the discussions, tell about their problems. A study has revealed that social media provides less anxiety-provoking communication (rather than face-to-face). This is a great way to provide support and hope from others who have already improved from such disease. #9. Marketing Many healthcare institutions have already taken into account the importance of social media to improve marketing, establish effective communication with patients, and inform them about other facilities. Social media can be used for the marketing of healthcare services and to advertise services offered. People can schedule appointments, share reviews and provide relevant feedback on these social platforms. This is a great tool for marketing. #10. Live Updates There has been an increase in doctors and surgeons providing live updates from the operating room. This helps to deliver up-to-date information. Tips on Effective Social Media Monitoring in the Healthcare Industry #1. Always share valuable content with the users that will not only provide them useful information but also educate them. #2. Check your reviews to understand how people feel about you and what are the areas where you can improve your services. #3. Follow all the advertisement rules and remember to be compliant. #4. Give access to authorized and responsible people to prevent misinformation. #5. Quickly react to any real-time information that can degrade the health of people. Final Thoughts Social media continues to be a valuable asset to the healthcare industry and the industry constantly requires administrators to effectively manage these online handles. The goal should be to provide the best healthcare service, accurate information, and maximum service to people. The advertisement should be done after following all the rules as prescribed by the relevant organization. We hope this article will help you to understand the importance of social media for the health care industry and how this platform can be leveraged to get the maximum benefit. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction With more than 4.39 billion internet users in the world, social media is unarguably the best way to promote your business. For businesses, having an online platform can help to build brand recognition, foster a community around your business, and build good engagement with them.  When used right, social media can help to boost traffic to your website and meet your revenue goals. There are certain techniques that work well and help to get more audience for your site. Here’s how to get this done – #1. Focus on Your SEO With good SEO practices in place, you can make sure that your business is reaching the right type of traffic. This will also help you to – # Improve online visibility of the business # Land on page one of search results # Gain more leads # Increase social media traffic #2. Build Good Quality Content ‘Content is King’. The audience will return to your website if they get something worth reading. Thus, make sure that the content is: # Crisp and informative   # Interesting for the audience   It was found in a recent survey that visual content creates 650% more engagement as compared to text-only content. So, make sure to add visual content to your website. #3. Get Going on Instagram Instagram gives your business 4.21% more engagement as compared to other social platforms. You can master the art of creating some beautiful visual content and see the difference. This visual content will help you to drive more traffic to your website. #4. Mobile Compatible Website 65% of the total time spent on social media is through mobile devices. So it becomes crucial to make sure that your website is mobile-friendly. You can check if your website follows the prescribed guidelines using Google’s Page Insights Tool. #5. Make Your Content Easy to Share Once your content is easy to read on mobile, it should also be simple to share. Don’t forget to incorporate share buttons on mobile supported websites to drive more traffic.  If your content is sharable, more people are likely to do so thereby attracting good traffic back to your site. #6. Post Consistently and at the Right Time. Your content posting schedule has a huge impact on website traffic. Posting regularly can help you to increase visibility and grab more traffic. Having said that it is equally important to post at the right time, basically when a majority of your audience is online. There are various tools that will help you to determine that hours of the day your audience is most active and you can create a posting schedule accordingly. #7. Constant Audience Engagement Consistent audience engagement is an effective way to drive more traffic to your website. In order to do this, you can directly engage in conversations with them or answer their questions or obtain their feedback in real-time. You can also reply to tweets posted for your business or search for relevant hashtags and start conversations. This will also improve the public opinion of your company. #8. Know Your Competitors Social media competitive analysis will help you to get insights into your competitors’ performance and how they are engaging their followers. You can know about – # Successful posting strategies of competitors # Engagement strategy # Type of content published and the one that gets maximum engagement Once you gather this information, you can accordingly mold your strategy to gain more traffic. #9. Utilize LinkedIn Publishing Platform Publish high quality and informative content of LinkedIn that delivers good value. You can link or anchor the content on your blog or website to LinkedIn. This will drive more traffic to your website. Also, you can share or link the content that is already posted to your website instead of posting the entire blog. #10. Build Relevant Surveys Customers feel valued when they are involved or invited to participate in discussions or surveys. You can create business-related surveys and link the same to your website. This will help to drive more traffic to your website and at the same time increase audience engagement. #11. Paid Promotions Paid ads are one effective way to drive traffic to your site or blog. While implementing paid ads be sure to make use of Google Tracking Pixels or Facebook in order to measure the effectiveness of ads. Certain tools that can be used for paid advertisements – #1. Facebook ads are very effective to drive traffic and convert them into sales. Promote your ongoing offers through this tool. #2. Google retargeting ads are very useful to drive more people to your website. #3. Instagram Ads can be utilized to target specific people or a particular location for the promotion of products. #4. Engage with influencers on Twitter, Instagram, or Facebook to spread your message to millions of people. Final Thoughts All these tips if implemented properly can help you to gain huge traffic for your site. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction Hashtags can be a very powerful tool for a business. They help to aggregate all the social media content at a single place. So you can connect to a specific topic, event, or business at a single place by way of hashtags. Not only this, but hashtags also help to increase business visibility and increase audience engagement. Why Should You Use Hashtags For Business? #1. Increase in Audience Engagement Using relevant hashtags to your post on Instagram can help to increase engagement by 12.6%.  On Twitter, hashtags can increase engagement by 50%. #2. Brand Growth Creating unique hashtags for your business can help you to stand out from the crowd. This can be an effective way to promote business and drive conversations with clients. #3. Target Right Audience Instagram and Twitter give an opportunity for users to follow the hashtags according to their interests. So use popular and relevant hashtags to target the right audience. These are the core benefits of using hashtags but the question is, how to use hashtags for your social media business profile? Here you can find some effective ways to use hashtags for your social media business profile – #1. Keep Your Hashtags Simple and Relevant Choose the hashtags that people are searching and that is easy to remember at the same time. If you choose long hashtags with many words will not give you much engagement. Also an unclear, never used hashtags will not yield the best results. So your hashtag should be unique, simple, and easy to spell. It should give clients a clear idea about your business or conversation. #2. Focus on Trending Hashtags Trending hashtags is a topic that is very popular at a particular point in time. Often they are centered on a piece of major news or topics of the world. Use trending hashtags to reach a wider audience and improve your brand’s visibility. Before using a trending hashtag make sure that it is relevant to your post and adds value to your conversation. You can find trending hashtags using Twitter and Google+. Also, there are several hashtags monitoring sites such as Hashtags.org, Trendsmap, Hashtagify, etc that will help you to monitor existing trends. #3. Make Use of Hashtags on Multiple Social Media Platforms Hashtags are not only limited to Twitter or Instagram but every social media platform like Facebook, LinkedIn, Pinterest, etc is using hashtags. Make use of hashtags on several platforms, in order to reach a massive audience. In addition, when you use it multiple times, people will easily remember your hashtags. Follow these tips for using hashtags on different social media platforms – Twitter # You can use as many hashtags you want with a 280-character limit # Twitter recommends using no more than two hashtags per tweet # Do your research before creating and using a new hashtag # Use trending hashtags for a wider audience # You can see the same in Twitter’s Trending Topics Facebook # Use up to two hashtags and include trending or popular hashtags # Constantly monitor your brand’s specific hashtags Instagram # You can use up to 30 hashtags on Instagram posts and 10 in stories. You can also use them in comments when engaging with followers # For maximum engagement use around 10 hashtags in your posts # Use Instagram Insights to find out how many followers you got from hashtags LinkedIn # On LinkedIn keep your hashtags extremely professional and relevant # Usage of maximum 5 hashtags is recommended otherwise your post could be marked as spam # Get suggestions from LinkedIn before publishing a post or update Pinterest # Don’t use more than 20 hashtags in the description # Look for suggestions given by Pinterest # Use unique and specific ones that make your business more discoverable #4. Never Overuse Hashtags Hashtags are important but overusing the same can be dangerous for your business. Use the two most relevant hashtags for your posts. Including too many can leave the impression that you are spamming. Also, avoid using hashtags for every post as it will give the impression that your business is trying too hard to advertise. #5. Use Specific and Unique Hashtags Generic hashtags won’t perform well for your brand. Instead, try using some unique ones in order to get maximum engagement. Make sure that the hashtag you choose for business is unique and properly researched. #7. Maximize Audience Engagement One prime purpose of hashtags is to connect your brand with its target customers. This also drives new users to your profile, and then you can engage with them. Using them correctly will help you to reach a more targeted audience and improve customer relationships with them. Final Thoughts Hashtags play a crucial role in your social media marketing strategy. It’s an easy way to get engagement, more followers, brand’s visibility on various online platforms.  You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction Brand loyalty is an invaluable reward and is more important than getting new followers. In fact, customer retention can boost your revenues as 80% of your revenues come from existing clients. (Gartner) The likelihood of converting an existing person into a loyal customer is 60-70% more than converting a prospect into a new consumer. Also getting new customers is 5 times more expensive than retaining old ones. Due to all these reasons, it is important to build a group of loyal customers for your business. So we have compiled 7 ways to build brand loyalty with social media. #1. Share Quality Content In order to maintain your followers, you need to share quality content that is useful for them. The formats that you choose for displaying the content is equally important. The audience should find it interesting and worthy. Better quality content will give you more shares, likes, and comments. This will also increase audience engagement. Also, include visual content such as videos, pictures, infographics to make your content more striking and noticeable. #2. Answer and Acknowledge Your Customers People like to be acknowledged. In a recent study, 72% of the millennials said that they are loyal to the brands that respond to them. Make sure that you consistently respond to the questions posted by your followers. Once you answer them, they will feel connected and part of your network. You can also directly engage with them by replying to their comments and reposting their posts. This will build a sense of brand loyalty. Also, you can answer the queries posted by anyone apart from your followers. Simply search for keywords or hashtags related to your industry, find the questions, and precisely answer them. #3. Share Positive Feedbacks Share the positive reviews you get from customers. This will help you to build the trust of existing customers and at the same time, you’re likely to attract new followers. This is due to the psychological fact that people tend to follow the crowd and they will be loyal to the brand that has good customer reviews. You can directly ask for customer reviews. Once they leave a positive review, thank them and share their review with all your followers. #4. Share User-Generated Content Your customers are creating content of their own. One of the great ways to improve brand loyalty is to share user-generated content. You can share the photos and videos they take while using your product. You can also run a contest and invite them to tag you or use your brand’s hashtag. This will make it easier for you to locate such content. This will build trust in the minds of followers as this content is created by the users and not your brand. #5. Share Your Opinions and Values People usually engage with brands that share their beliefs and values. You can share the values of your brand and fundamental principles with your followers to build a similar community. A brand will get more loyal customers if it creates posts about environment protection, equality on the basis of gender, etc. This attracts target customers who will know that the brand is conscious of society. But at the same time make sure to be authentic. Say what you believe, not what people want to hear. #6. Engage with an Influencer Almost 50-60% of people find out about a brand through social media influencers. Users trust influencers and their reviews. So it is a good idea to get in touch with an influencer who has a similar brand image as yours or someone who specializes in the industry. If such an influencer will show trust in your product, the followers will be encouraged to buy the same for themselves. #7. Make Use of Ads Using ads and paid promotion is a strategy to build new customers and increase your presence. But you can also use it to build brand loyalty. Dynamic ads can be used by your brand to target your existing customers and encourage them to purchase more from your brand. Dynamic ads can be started by connecting your product catalog to Facebook. After setting this up, Facebook’s algorithm will choose relevant products and show it to your past customers. Such products are displayed on the basis of their purchase history. Final Word Social media is an important tool to engage with your audience. It is also a powerful tool to build new customers by influencer partnerships or ads, etc. once you are past the introduction phase, you need loyal customers. Using these seven strategies can help you build brand loyalty on all the social media accounts of your business. Try various combinations and strategies and check what works best for you. Good luck!! You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction One of the major goals of advertisement is to drive sales for your business. This is especially in the case of paid advertisements where you want maximum conversions or page visits. This is where marketers calculate Return on Ad Spend (ROAS) in order to measure the effectiveness of a marketing campaign. It is used to calculate the profits made by or attributable to a marketing campaign. The formula for ROAS = Revenue from Advertisement / Cost of Advertisement Now that we have seen the calculation, let’s look at 5 proven strategies to improve ROAS. 5 Ways to Improve Return on Facebook and Google Ad Spend #1. Target the Right Audience Whether it is Facebook or Google Ad, getting the right audience is the key. One mistake that you must be making is trying to reach as many people as possible without checking if they are really interested in your product. So instead of reaching the maximum number of people, your target should be to reach the right audience. How to Target the Right Audience on Facebook # Use Facebook Insights to filter your audience on the basis of demographics i.e. age, location, gender, interests, and other factors. # Use Facebook Custom Audience for more effective targeting. It will help you to create a group of targeted customers who are more related to your business such as past customers, people who have visited your website, people who have installed your app, etc. # Target your campaigns for both mobile and desktop users. How to Target the Right Audience on Google # Focus on in-market audience i.e. the people who are already searching for a particular product. # Focus on affinity audiences based on their search history, political opinions, interests, etc. # Get your site targeting right in order to control ad placements on websites that you want to be seen on. #2. Optimize Your Landing Page Every person who clicks through your ad wants to see something worth on your landing page. A well-constructed landing page will enhance customer experience and increase conversions. Once you have a good looking landing page, it is important to optimize it and check its speed. As per a study conducted by Neil Patel, 40% of people abandon a website if it takes more than 3 seconds to load. Tips To Optimize Your Landing Page # Use simple headlines that match the style and tone of your ad Add proper visuals to make content easy to consume # If you are adding CTA, make them short and compelling. Also, the visitors should know where to click # Keep an eye on loading time #3. Use Appropriate Keywords In order to increase your ROAS exponentially, focus on the right keywords, and place them correctly. Whenever you search for something on Facebook or Google, the results that appear in the results are dependent on the keywords. So if you want your ad to show up on the landing page, you need to bid for the right keywords. Consider the following tips – # Focus on specific keywords rather than general ones to have a better ROAS. # Using negative keywords can reasonably improve targeting and ROAS by showing ads to only those people who are ready to make a purchase. By this you can avoid the audience you don’t want. # Look out for the search terms report to know exactly the keyword used by your potential customers. #4. Gather Data So far we have known that increasing your ROAS depends on targeting the right audience and sharing the customized message with them. This targeting is in turn dependent on your knowledge about users and their choices. So you need to gather data about your users to increase ROAS. Focus on Following Data – # Mobile device or desktop, what is the platform that is used by the majority of your customers? # What kind of content appeals to them the most and what content gets you maximum engagement. # Do your ads perform better on Facebook feeds or as a Facebook suggested video? #5. Split Test the Ads Split testing is a strategy where you can compare two elements of a marketing campaign to gain insights on which one will perform better. You can apply split testing on landing pages, Facebook posts, Facebook ads. Using this strategy on your marketing campaign can increase your ROAS by 10 times! Yes, you heard it right. Split Test on Facebook Through this feature, you can submit various versions of your ad. This can be with variations in images, titles, videos, landing pages, and so on. Facebook will tell you what combinations work best and what didn’t. Split Test on Google Like Facebook, Google has a split test feature where the focus is on the following points # Headline # First-line # Second line # Display URL Split testing of your ads on Facebook and Google helps you to track the results of your campaign. By making the changes suggested or changing the things that are not working, you can see improvement in your ROAS. Final Thoughts ROAS is a powerful metric for any marketing campaign. By focussing on your ad spend and the revenue generated by those ads, you can find out the areas where your marketing campaign needs improvement. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction Pinterest is creative and fun to look at, but this social media platform is meant for much more! Did you know that Pinterest has over 300 million Global Monthly Active Users? This makes it one of the most versatile and impactful social media marketing platform, that attracts visitors with highest purchase intent. Pinterest Marketing can help your business grow and generate leads. Wondering how to do this? We will help you. Here are top 6 ways you can strategically market for your brand on Pinterest: #. Optimizing your Pinterest profile: Setting up a profile in Pinterest is an easy task but it is also important to optimize it. Let your customers get to know brand clearly. Your brand must be able to give a clear idea as to what it is and what it does for your customers. Here are few ways you can do this: #. A distinct logo that represents your brand #. An attractive cover photo that resonates with the brand-style #. A description that aptly describes about brand to the customers      #. Include your URL Also, have few posts highlighted on your ‘featured board’ that gives a gist of your brand visually. Looking at your profile, your customers should get an idea as to what to expect from you. This helps boost brand awareness #. Have clear goals: Before starting to get on with marketing your brand on Pinterest, begin with identifying your goals. What do you expect out of this? Understanding and designing clear goals whether it be brand awareness, visibility or to generate leads, can help you design an appropriate strategy. Just like any other social media platform like Instagram or Facebook, it is crucial to plan out the budget, time consumed and the target goals. #. Create pins that stand out 85% of Pinners search for and prefer visual content. This makes Pinterest a visual platform where users can also click on live links. Make it a point to include visually-appealing imagery in your strategy as users tend to click on pins that pop and catch their attention. Have an attractive theme for your profile and create content that is both informative and attractive. Here are some tips to do this: #. Maintain a 2:3 ratio #. Include your brand logo #. Adding a concise and clear copy to tell better stories to targeted audience. #. Choose images that show context of your product/service and its benefits. #. A powerful Content Marketing Strategy Just like Instagram or Facebook, you need to have a strong content marketing strategy even for your Pinterest profile. It is important to understand what your customers want, be it in form of content and images. Understanding this, will help you develop a content strategy to suit your audience. These tips may help: #. Attractive imagery- Pinterest is a visual platform. A visitor will be attracted through images that pop and get their attention #. Instructive Pins- 84% of Pinners say that Pinterest helps them learn new things. Simple DIYs and recipes to help audience learn something new, can add value to your brand and your profile. #. Inspirational Content- Let your users feel inspired through your pins. Create pins that is inspiring and relevant to your industry and get them attracted to your brand. #. Informational Content- Create content that informs through the use of infographics, so your audience can learn something new when they visit your pins. #. Add save buttons to your site While using Pinterest for business, irrespective of what your goal is, you need to get the visitor to save your pins as this encourages them to learn about your brand. It also helps the visitor to come back to the pins when in need and make a purchase. Adding save buttons to your pins makes it easier for visitors to pin your content by just a click.  Another similar tip would be to add shop the look pins, which would help generate sales for the products in your pins. #. Post at the right time for maximum engagement Just like any other social media platform, in Pinterest too, the optimum engagement is obtained by posting at the right times. Apart from this, the shelf life of your posts is much longer in Pinterest than in Instagram or Facebook. In Pinterest, we observe seasonal and occasional content more popular. According to Pinterest’s own seasonal research, Pinners start engaging with occasions, months in advance – such as summer-themed Pins gaining traction in early spring, and winter holiday Pinning starting in June. This makes it important to post at the right time to get in front of audience and engage better. Also, analyse your post’s insights to see which content is performing better and what audience likes. In Conclusion: Pinterest Marketing or using Pinterest for business purposes can be beneficial for your brand. It helps boost visibility, increase brand awareness and helps generate sales. Use the mentioned practices to help grow your brand and get most out of your pins. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …

Do not make these 5 Content Optimization Mistakes Ever. Introduction Content Marketing Strategy, if done correctly, can significantly boost your ranking on the SERPs. Recent statistics reveal that marketers who blog consistently will acquire 126% more leads than those who do not. With over 2 million blogs online, how do you plan to stand out? Here, we have come up with the top 7 ways you can find topics for your blog to improve SEO ranking: Competitions Sometimes, we are all looking everywhere but the people who are out-performing us. Most of the tricks and tactics can be learned by just observing and analyzing your competitors. Check out the content that your competitions publish. Assess their keywords and the kind of topics they create content. Try implementing the strategies for your blog. This method would help in understanding what works and what doesn’t.  Understanding your prospects Do your research on your target customers. Understand their pain points, their objectives for buying your product or service. Step into their shoes and think about what they want to know from your blog. Understanding your prospects will help in coming up with relevant topics they tend to search for in the search engines. By analyzing their problems and triggers, you can create content that connects with them. Create Blogs that hold practical value Every prospect that visits your blog; comes with an expectation to find valuable information. Along with this, the information provided needs to be practical and useful for their lives too. Social Media Examiner’s report, over half of all marketers agree that unique and useful content is the most vital type of content. If the visitor finds your content both valuable and informative, they are likely to return to your website again.  Use Tools The Google platform has various tools that can help you find topics that help improve SEO. It can be a worrisome task to generate ideas for your blog frequently. But tools like Keyword Planner, Content Idea Generator, UberSuggest, and many more tools make this easier. Use these tools to deliver relevant and valuable content for your prospects.  Do your Keyword Research It is a well aware fact that keyword research is very crucial in terms of creating SEO-friendly blog posts. Doing proper research on keywords that are relevant and of high-value helps rank better in the SERPs. Using long-tail keywords along with high-ranking or moderate-ranking keywords to get your blogs ranked can positively impact on the traffic and conversion rate. Optimize your content Apart from finding blog topics that are popular and trending, it is also crucial to optimize your content and your website to enable it to rank higher on the search result pages. Using the right on-page as well as off-page SEO strategies, along with optimization of title, description, and meta tags can help your content attract traffic and generate leads. Including visuals and structuring the pages to make it easy to ready by can also enhance user experience. Bonus Point Apart from the mentioned points, it is also necessary to create content that is of high-quality. Aim at making content that has the following structure- a catchy headline, an introduction, main points, testimony, and call to action. Break the content into sections and bullet points so that the reader finds it easy to consume it.  Creating content this way will ensure your customer finds the blog post both informative and engaging.  In Conclusion Every blog aims to be a part of the first page of the SERPs and use the tool of content marketing to achieve this. Content Marketing is crucial for any and every business but takes time, patience, and planning. Use the given tips along with creating high-quality and engaging content for your users to rank your page higher and drive traffic and generate leads. You might also like…. 5 Reasons Why Small Businesses should take up Digital Marketing. You might also like…. 17Aug … 17Aug … 17Aug …