Our team at Digit Cure went about addressing the problems by firstly auditing the previous website. We noticed that the bounce rate (i.e how long a web visitor stays on site) was extremely high, meaning that people viewing the page either didn’t find what they were looking for, or were dissatisfied by the interface and on-site navigation. The website ranked moderately high on search engines for relevant keywords so it wasn’t that people weren’t looking for financial service.

We decided to set up an easy access, simple landing page for a 30 day period, that displayed his services and their benefits in a light and easy to understand manner.

From a wide approach of attracting all types clients, which was how Mr. Mahesh was operating online, we changed strategies to be more centric towards different groups of people.

Ads were set up for life insurance, health insurance, loans and financial consultancy. Some of the ad campaigns had a mutual target audience but the ads were set up so as to be relevant to the one who sees them, thus maximizing how many people actually clicked on them to learn more or to avail the services. By honing in on the most applicable people, we ensured that whatever was invested into running ads wasn’t wasted. 

Across various social media platforms insightful content was developed. Interesting and engaging blogs were reworked and shortened so as to entice people to avail his services when they go on to any of Mahesh Pai’s social accounts.