Mahesh Pai – Landing Page
Mahesh Pai
Challenge
Based in Goa, Mr. Mahesh Pai is the sole proprietor and a leading financial consultant in his own Finance & Business consultancy service. Bestowed with many national level accolades such as “Fastest Growing Business Consultancy Firm in West India” by India’s Brand & Leadership Award 2018 & The National Choice Award for “Excellence in Financial Service for the year 2017”, his services mainly cover 3 categories; Investments, Loans & Business development coaching.
Being well established already into finance, they wished to indicate to their clients that they offer more than financial services, while also being approachable to new clients. They wanted a rebranding of their logo & desired to fully utilize the scope of the online medium for conducting business.
We launched into their predicament offering to create a new and improved logo to which they would be widely & easily recognized by. We also pointed out their need for a website and offered the same.
The Solution
Our team at Digit Cure went about addressing the problems by firstly auditing the previous website. We noticed that the bounce rate (i.e how long a web visitor stays on site) was extremely high, meaning that people viewing the page either didn’t find what they were looking for, or were dissatisfied by the interface and on-site navigation. The website ranked moderately high on search engines for relevant keywords so it wasn’t that people weren’t looking for financial service.
From a wide approach of attracting all types clients, which was how Mr. Mahesh was operating online, we changed strategies to be more centric towards different groups of people.
From a wide approach of attracting all types clients, which was how Mr. Mahesh was operating online, we changed strategies to be more centric towards different groups of people.
Ads were set up for life insurance, health insurance, loans and financial consultancy. Some of the ad campaigns had a mutual target audience but the ads were set up so as to be relevant to the one who sees them, thus maximizing how many people actually clicked on them to learn more or to avail the services. By honing in on the most applicable people, we ensured that whatever was invested into running ads wasn’t wasted.
Across various social media platforms insightful content was developed. Interesting and engaging blogs were reworked and shortened so as to entice people to avail his services when they go on to any of Mahesh Pai’s social accounts.
The Results
- With our advanced ad strategies & detailed targetting we were able to achieve the following:
- In the 30 day period of the landing page being active the average time spent by visitors increased.
- Around 50 HNI leads were generated to avail his services.