SEO + ONLINE MEDIA BUYING Case Study : SinQ Hospitality's Digital Success
Client Overview
SinQ Hospitality is one of the most prominent brands known for its lifestyle and hospitality services in Goa, presenting a lively nightlife, stylish beach resorts, and top-quality experiences that transform recreation and entertainment.
Challenge
SinQ wanted to become the top player in the Goa hospitality industry, which is highly competitive, increase resort bookings, and get the highest possible sales of event tickets for their exclusive nightclub experiences.
Campaign Timeline
Duration: June 2024 – December 2024 (6 months)
Challenge
SinQ wanted to become the top player in the Goa hospitality industry, which is highly competitive, increase resort bookings, and get the highest possible sales of event tickets for their exclusive nightclub experiences.
Campaign Timeline
Duration: June 2024 – December 2024 (6 months)
Key Success Strategies
SEO Approach
- Precise Audience Targeting: Identified high-value party-goers and luxury travellers
- Event-Specific Campaigns:Tailored NYE promotions for maximum impact
- Creative Testing: Optimised ad creatives for premium audience appeal
- ROI Focus: Achieved consistent 3.8X+ returns on ad spend
Performance Marketing
- Precise Audience Targeting: Identified high-value party-goers and luxury travellers
- Event-Specific Campaigns: Tailored NYE promotions for maximum impact
- Creative Testing: Optimised ad creatives for premium audience appeal
- ROI Focus: Achieved consistent 3.8X+ returns on ad spend
Business Impact
The 240% increase in organic traffic alongside a 606% booking growth completely revitalised SinQ’s online presence. The outstanding performance marketing made ₹45,84,000 total revenue out of ₹78,595 of ad spend for two NYE campaigns.
Combined Digital Impact
- SEO: 600 additional monthly organic bookings
- Performance Marketing: 3.8X+ ROI on premium events
- Total Growth: 245% increase in website engagement
Conclusion
The combined digital plan of SinQ Hospitality had a fantastic impact, with a 240% organic growth, a 606% increase in bookings, and a 3.8X+ return on investment for the performance marketing. With this all-encompassing campaign, SinQ established itself as the top hospitality destination in Goa, which strongly indicates that pairing a well-planned SEO strategy with a focused performance marketing campaign can result in stellar business growth in the highly competitive hospitality sector.