Multi-Channel Marketing Case Study: Korea Goa Restaurant
Client Overview
Korea Goa Korean Restaurant is one of the most popular restaurants in Goa, serving authentic Korean dishes. It offers traditional dishes such as Korean BBQ, kimchi, bibimbap, and hot pots to delight customers both culinary and cultural.Â
Challenge
To be the top Korean dining place in a highly competitive restaurant market in Goa, Korea, required an extensive brand identity and a multi-channel marketing plan.
Multi-Channel Strategy
Brand Development
Complete Brand Identity Creation:
- Logo Design: A visually stunning steaming noodle bowl that represents the warmth of delicious Korean cuisine warmthÂ
- Brand Assets: T-shirt printing, brochures, mockups, and messaging framework
- Colour Theory: Strategic palette reflecting Korean cultural elements and food appeal
- Visual Identity: Cohesive design system across all touchpoints
CGI Visual Design
Created the main logo of the character brand with a steaming noodle bowl at the center, which is the heart of the brand, representing the rich, flavorful essence of Korean cuisine and inviting customers to experience warmth and comfort.
Marketing Channels
Influencer Marketing Campaigns
- Strategic partnerships with food bloggers and local influencers
- Authentic content creation showcasing Korean dishes
- Enhanced brand awareness and social proof
Social Media Marketing
(SMM)
- Engaging content across platforms, highlighting authentic Korean experiences
- Food photography and cultural storytelling
- Building customer loyalty through engagement
Influencer Marketing Campaigns
- Strategic billboard and signage placement across Goa
- Locations that attract high visibility from both tourists and locals
- Brand recognition and foot traffic generation
Integrated Results
The comprehensive multi-channel method efficiently established Korea Goa as a proper Korean meal place, which was achieved by the visual branding and the strategic marketing through both digital and traditional channels.Â
Business Impact
Developed a unified brand experience that distinguishes Korea Goa from Goa’s competitive restaurant scene, leading to brand awareness, new customers, and the establishment of cultural authenticity via cross-channel marketing.Â
Conclusion
The multi-channel marketing plan Korea Goa employs is a prime example of how an extensive brand, combined with various marketing channels, can bring a strong market position for specialty restaurants in a highly competitive hospitality market.Â