7 Social Media Optimization tips for your Business in 2024

As per recent research, 59% of the global population is using social media, which amounts to over 4.7 billion users in 2023. Furthermore, 60% of people use these social platforms to get information about the brands they intend to buy. Promoting your brand or business on social media has become essential to survive and thrive in this digitized era.

Now, it’s become the most challenging job for every marketer to enhance your brand’s visibility on social media and strengthen your online presence.

So, here we have concluded some social media optimization tips that provide ease to marketers in formulating social media strategy, which ultimately gains a higher ranking of your business on various social platforms.

7 Social Media Optimization Tips for Business

#1 Create a Perfect Plan

Planning provides an overview of your working process. Nothing can be successful without perfect planning. Similarly, when you start optimizing your social media profiles, you need to plan the method, path, and obstacles that might come your way.

How to create a perfect plan for social media optimization?

• Select Your Social Media Platform
• Fill in all Required Information
• Identify Your Audience
• Pick Your Voice and Tone
• Formulate Your Posting Strategy

#2 Make and Optimize Your Social Media Profiles

Social media profiles are crucial for connecting with customers and enhancing your online reputation. Your profile is often the first look of your business in front of customers. Pay serious attention to making your profile attractive and striking.

Elements to optimize while creating an appealing social media profile:

• Be authentic with your display name
• Carefully choose your username and optimize your URL
• Create an Impressive Profile Pic or Add your brand’s logo
• Optimize your bio by adding targeted keywords

#3 Identify Potential Keywords

Words or phrases searched by the user are known as keywords. Just like SEO, you need to identify keywords for social media also. Keywords play a prominent role in maximizing your exposure on social media and make you recognized by robots.

Identify the most potential keywords with higher engagement then structure, curate and target them into your social media profiles in a non-spammy and natural way. These effective keywords targeting help you to rank high in SERP and also within social media searches.

Points to remember while conducting keyword research:

• Search for long-tail keywords
• Include sale-oriented keywords that people use when they intend to buy something
• Target descriptive keywords that answer searcher’s queries, such as “how to do SMO”

#4 Design Engaging Content

Social media content includes images, quotes, videos, and stories that you share on your profile. Create compelling and engaging content to grab users’ attention and attract new followers.

How to design engaging content for social media marketing?

• Show your message rather than texting
• Use relevant keywords with hashtags
• Generate original content
• Design graphics for evergreen content
• Share customers’ feedback and testimonials
• Host contests or run polls

#5 Schedule Your Posts

Post timing and quantity have a significant effect on the success of social media campaigns. The optimal time of posting your content varies from different persons and groups; you must schedule your post when your target audiences are active.

Apart from the timing of the post, you must be careful about the frequency of the post. Control the number of posts in a day, don’t overwhelm your followers with your frequent posts.

Best times and quantities to post on social media in 2024:

• Facebook: 12 pm EST on Monday to Wednesday with 3-10 posts per week
• Twitter: 12 pm to 1 pm on Monday to Wednesday with 5+ posts per day
• Instagram: 9 am to 11 am on Wednesday to Friday with a maximum of 3 posts in a day

#6 Integrate Social Media into Your Website

Now, you need to blend your social media profiles and your webpage to promote your brand and boost your online presence. It encourages your visitors to connect with you on various platforms and generates a sense of versatility.

Steps to integrate social media and your website:

• Add social sharing buttons on your website
• Put your website link on your social media profiles
• Allow users to sign up or log in to your website using their social media accounts

#7 Frequently Evaluate Your Performance

Creating engaging posts is not enough; you must frequently measure your performance. Identify which content performs better and consider it for reposting. Track poor-performing content and improve it to increase its reach.

Metrics to measure:

• Engagement rate (likes, comments, shares, retweets, etc.)
• Reach analysis (impressions, clicks, conversions)
• Followers’ growth
• Response rate, loyalty, and sentiments

In Final Words

Optimizing social media is an investment to improve your website’s organic results. Follow these updated steps to maximize your social media optimization and achieve better results in 2024.