Link building is simply a process of getting hyperlinks from other websites to your own website. However, as easy as it may sound, link building is not at all an easy process.
There are several techniques that need to be in place for getting strong backlinks. In this article, we have compiled 10 SEO Link Building Methods that will help you in 2020.
#1. Build Good Relationships
The first step to good link building is building good relationships with your audience. There are several communities such as forums, customer social groups where you can actively participate. You can participate by commenting and sharing relevant information with each discussion.
Slowly and steadily, you will build relationships with other brands, and maybe you can pitch in for a backlink.
This active participation in various groups will help you to get some good backlinks. This, in turn, will keep you updated with the latest industry trends.
#2. Give Product Testimonials
Many companies offer other brands to give reviews and testimonials about their products. This is a perfect way to build consumer trust for the companies and it also helps in product promotion.
How do you benefit in giving such testimonials? When a company places your testimonial on their website, you will get a new backlink. The traffic that comes from that potential site has a much higher approval rate than usual.
#3. Regularly Publish Articles and Blogs
Post regularly!! This is one of the best mantras to get constant engagement. While writing blogs focus on the needs of your clients and industry as a whole. Make sure that your content matches their needs, is relevant, and well structured.
Once people start relating to your content, you will earn some good backlinks in the future.
#4. Guest Posts
Yes, guest posts are one of the oldest and most effective ways to build backlinks. There are several websites that will agree to publish your article as a guest, and you get a link in return from that website.
There are certain things that should be considered before publishing a guest post –
1) The website should be relevant to your post
2) Do not boost your company in the article
3) Quality is the key (article should be well written)
#5. Influencer Marketing
Using an influencer for marketing is a rage right now. You can ask a celebrity or blogger to promote your page or content. This will give you some good backlinks and that too from authentic sources.
You can also interview an influencer to share their information with your clients. You can publish this interview on your website and also ask the influencer to publish it, to gain some useful backlinks.
#6. Create an Infographic
Many people find visual information more attractive. A successful marketing campaign consists of information in every form i.e. written and graphical to capture the attention of a wider audience.
The most difficult part of infographic marketing is that they require a lot of brainstorming to make the image relevant to your campaign. But once successfully done, it can be a win-win situation for business.
While uploading such infographic don’t forget to add an embedded code at the bottom that will make it easier for people to get to your website.
#7. Covert Mentions Into Backlinks
One of the easiest and most effective ways to gain some backlinks. There are dozens of sites that are already writing about you. All you need to do is find out the sites via effective tools like Buzzsumo and SocialMention that have mentioned your company but haven’t offered you a link.
In such a situation it is enough to find the mentions, then contact the webmaster and ask him to convert the brand mention into a backlink.
Customers always like being involved in the process of marketing. To make this possible you can design a quiz for your clients. Quiz always gets a lot of shares.
You can add embedded code to such a quiz. By doing this you can get some good backlinks when such a quiz is shared by the audience. Make sure the quiz is enjoyable and relevant.
One of the effective ways to get a backlink is podcasting. You can start with podcasts on other podcasting channels. In the transcript add a link to your website through which you will gain some good backlinks.
#10. Giveaway Contest
Giveaway contests have been gaining a lot of attention and give tremendous response and engagement. You can run one such contest in collaboration with any influencers to get a lot of backlinks.
A backlink is a process that requires constant hard work. You need to work on various tactics to get backlinks from authoritative sources. With the right strategy and SEO practices in place, your business can earn these backlinks easily.