This is an era of competition and virtuality, everyone wants to come first on Google search result page and provide not only 100% results but even more, because studies show that if your website ranks on top or even on the first page, it can capture around 34.36% click-through rate.
But due to rapid changes in the online market and its traits, we find it very difficult to come on top because Google always makes some sort of changes in its algorithms. This leads to a lot of difficulties for website owners and digital marketers. In such volatile dynamics, maintaining and increasing Google ranking is very essential.
If you are looking for an integrated solution to overcome this problem of penalization and improve your website ranking here is a detailed guide that can help you achieve your ranking goals.
How to Not Get Penalized and Improve Your Google Ranking
Here we have squeezed out the best and most worthy steps which are easy and helps you to achieve your digital marketing goals.
Step 1 – Learn About General Ranking Algorithms
As we all know Google always makes some necessary amendments in its algorithm as per the requirement and current scenario. As per research, Google makes 500 to 600 changes every year.
If you want to improve your ranking you must understand the general ranking algorithm of Google where Penguin attacks on low-quality links and Panda are related to the low-quality content.
Recently Google made some important changes in its featured snippet where from now URLs in featured snippets are no longer appearing as traditional organic results. In short, Google is always busy in changing the rules of the SEO game.
Google makes changes, and we have to adapt. But here’s the good news: the basics haven’t really changed, and if you stick to the basics according to“white hat” SEO – you’ll be fine.
Step 2 – Define, Track and Measure The Right Metrics
Tracking the right metrics is essential as it helps you keep a track of your progress including inbound keywords that work and paths which visitors take to reach on your site.
Google Analytics is the best free Web metrics tool available nowadays. But before you start with Analytics, the first step is to think through what you want to measure, and why you are conducting this analysis.
This process involves the following steps:
1. Identify your current target SEO keywords.
2. Measure whether you rank on Google for them, especially in the top three or top ten positions.
3. Use Google Analytics to measure whether you are actually getting traffic from the keywords and also what that traffic does on your website, especially when and where it “bounces” off your site, and when it “converts” to your goal.
4. Use this information to improve your SEO constantly.
Step 3 – Ensure Your Web Page is Mobile Friendly
As we all know that more than 50% of people use their mobile phones for their searches on Google. And in the past few years, those websites who aren’t friendly with mobile and other devices, tend to have weak rankings.
Then you must go with the trend and keep your website as friendly as with all devices. You can also test your web site’s mobile-friendliness via putting your URL here: https://support.google.com/webmasters/answer/6352293?hl=en and all you need to do is to tap on Runtest and now you are able to find results.
Step 5 Fix your Present Penalties
This is a basic step to improve Google ranking because there is no point in promoting or building links to an unhealthy site. So first you must eliminate broken and poor quality links.
Google Penguin 2.0 clearly states that links those come from the following ways are having a low quality:
1. From PR-n/a or PRO websites
2. From referring domain names with less traffic
3. From sites on the same IP class address
4. From web pages with a lot of backlinks
5. Fix your current low qualities links to get rid of being penalized
Step 5 – Do your research
You won’t go far if you have fewer potential keywords and effective optimization. Conduct your own keyword research program to identify which keyword is most trending and the most relevant to your webpage and strategies for your further work.
You can also spy on your competitors who are successful in their keyword ranking and target the keyword accordingly. Also, you must use Google Keyword Planner that gives you the most appropriate keywords list.
Using the right keywords and quality content can help you increase your traffic and the higher the traffic, the better your site is in the eyes of Google, resulting in increasing authority and rankings.
Step 6 – Improve Your Web Page SEO
Doing correct SEO in an efficient manner always provides you with the best results. For doing SEO you must focus on the following essential steps:
1. Optimize your title tags
2. Use pipes ( | ) and dashes ( – )
3. Conduct on-page SEO with optimized website structure, URL design ETC.
4. Go with off-page SEO via social media marketing, local SEO, and other link building techniques
5. Manage your productive backlinks
In Final Words
” Google only loves you when everyone loves you first “
To improve your Google ranking, you must apply all possible techniques. It is just a hit and trial method where you apply various techniques and squeezes out the result.
Here we have discussed some steps which will definitely improve your ranking and save you from getting penalized.