Content Marketing Strategy, if done correctly, can significantly boost your ranking on the SERPs. Recent statistics reveal that marketers who blog consistently will acquire 126% more leads than those who do not. With over 2 million blogs online, how do you plan to stand out?
Here, we have come up with the top 7 ways you can find topics for your blog to improve SEO ranking:
Sometimes, we are all looking everywhere but the people who are out-performing us. Most of the tricks and tactics can be learned by just observing and analyzing your competitors.
Check out the content that your competitions publish. Assess their keywords and the kind of topics they create content. Try implementing the strategies for your blog. This method would help in understanding what works and what doesn’t.
Understanding your prospects
Do your research on your target customers. Understand their pain points, their objectives for buying your product or service. Step into their shoes and think about what they want to know from your blog.
Understanding your prospects will help in coming up with relevant topics they tend to search for in the search engines. By analyzing their problems and triggers, you can create content that connects with them.
Create Blogs that hold practical value
Every prospect that visits your blog; comes with an expectation to find valuable information. Along with this, the information provided needs to be practical and useful for their lives too.
Social Media Examiner’s report, over half of all marketers agree that unique and useful content is the most vital type of content. If the visitor finds your content both valuable and informative, they are likely to return to your website again.
The Google platform has various tools that can help you find topics that help improve SEO. It can be a worrisome task to generate ideas for your blog frequently. But tools like Keyword Planner, Content Idea Generator, UberSuggest, and many more tools make this easier. Use these tools to deliver relevant and valuable content for your prospects.
Do your Keyword Research
It is a well aware fact that keyword research is very crucial in terms of creating SEO-friendly blog posts. Doing proper research on keywords that are relevant and of high-value helps rank better in the SERPs.
Using long-tail keywords along with high-ranking or moderate-ranking keywords to get your blogs ranked can positively impact on the traffic and conversion rate.
Optimize your content
Apart from finding blog topics that are popular and trending, it is also crucial to optimize your content and your website to enable it to rank higher on the search result pages.
Using the right on-page as well as off-page SEO strategies, along with optimization of title, description, and meta tags can help your content attract traffic and generate leads. Including visuals and structuring the pages to make it easy to ready by can also enhance user experience.
Apart from the mentioned points, it is also necessary to create content that is of high-quality. Aim at making content that has the following structure- a catchy headline, an introduction, main points, testimony, and call to action. Break the content into sections and bullet points so that the reader finds it easy to consume it.
Creating content this way will ensure your customer finds the blog post both informative and engaging.
Every blog aims to be a part of the first page of the SERPs and use the tool of content marketing to achieve this. Content Marketing is crucial for any and every business but takes time, patience, and planning. Use the given tips along with creating high-quality and engaging content for your users to rank your page higher and drive traffic and generate leads.