How To Create Engaging Social Media Content that Drives Results

How To Create Engaging Social Media Content that Drives Results

In the year 2020, there are almost 3.81 billion social media users around the world. This number increases by 9.2% every year and that number mirrors a huge audience for your business.

Did you know that as per a recent survey, social media marketing has a 13% more lead to conversion rate.

The above statistics clearly show how important it is to promote your brand on social media. But at the same time having good social media content gives you the engagement that is more important than digital presence.

Follow these tips to get maximum engagement through your social media posts –

1. Respond to Comments and Messages

Social media is one of the most effective forums to establish long and meaningful relations with your customers. It is important to genuinely engage with your customers. If this is done well you can increase the visibility of your post on news feeds. This can lead to higher engagement rates for your brand.

What can you do to achieve this? Respond to as many comments as possible. While you are replying, never use cut-to-paste responses. Your audience feels important when you address them with individual and personalized messages.

2. Use Right Images in Your Posts

Visual images matter. Research by BuzzSumo shows that, by adding images to your posts on Facebook, you can achieve a 2.3 times more engagement rate. Tweets with images can generate up to 150% more retweets as compared to text-only tweets.

So add good quality and related images to your social media posts to get more post visibility. This can get you more engagement as compared to text-only posts.

3. Ask For Reviews and Feedbacks

 Ask your audience to give feedback on your products and services. If there is any negative feedback, make sure to respond. You can also ask your followers what they want to see in the next blog post.

Strike a conversation about the trending topic and ask them if they would like to see a detailed post or video about the same.

The more you know the interests of your audience, the easier it will be for you to create more relatable content. This content can take your social media post beyond likes and shares and help you to establish a real connection with the customers.

4. Talk About Current Topics (Don’t Limit Conversations to Your Own Brand)

 Talk about ongoing trends and topics. You can create forums and invite multiple social media influencers to join the discussion. This is one of the most effective ways to spread a word about your brand.

But remember, only promoting your brand while any discussion gives a bad impression. Forum is not to just talk about your brand, it is to create discussion about the latest trends that are being followed in the industry.

5. Use Right Hashtags

 Use correct and related hashtags to make your posts more attractive to the users. Using correct hashtags are great for tracking discussions around the ongoing topics. You can connect with people who are using a particular hashtag.

Pro Tip – Hashtags can make your post more discoverable. It will help you to reach your target audience. But never go overboard. Using too many hashtags can be more damaging to your social media feed and your brand reputation.

6. Conduct Surveys and Polls

 Creating polls and surveys helps in creating engaging content. Polls on Instagram and Facebook are simple for obtaining customer feedback quickly. You can use this feedback to design your future marketing strategy.

So create polls and surveys, take feedback, and modify your deals according to the feedback received. This not only helps in increasing engagement but will also help in increasing conversions. 

7. Use Stories

Stories are a fun, free, and effective way to engage with your audience. With nearly 500 million people watching stories every day, you definitely want them to engage with your brand.

Take out time to post stories on Instagram and Facebook. Stories are more realistic as compared to posts. This helps the users to form a genuine opinion about your brand. So don’t forget to offer something unique through your stories.

8. Post Regularly

 Keep all your social media channels active. This shows that you are updated about the latest trends going on in the market. So, it is important to post regularly and consistently. You can create a content calendar to ensure that your posting strategy is going well.

Also, it is important to make sure that you post at the right time. Use various analytics tools available in the market to find the demographics of your audience and when most of them are active. With this, you can schedule posts at the correct time and get maximum engagement.

Final Word

 Social media is all about building new and meaningful relationships. So follow all the above principles and create good and meaningful content. Also be authentic, consistent, and most importantly be a good listener.

In return, you will get a good customer base who understand your brand and help you to build better products and deliver superior services.

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