Route 66

Facebook Ads & SEO Case Study

Here is how we managed to achieve a significant increase in Swiggy orders for Route 66 through the power of Facebook Ads.

The Challenge

Conceptualized by Savio Noronha, Route 66 is an American inspired biker resto- bar in Panaji Goa with an ambience to match a diner in the United States!

Despite Route 66 having an established reputation, it wasn’t reaching it’s digital potential. Engagement & offers were minimum for online customers.

We went through the complete online presence of the brand and came up with an action plan to increase footfalls and online orders.We identified the following solutions for the same:


  1. Local SEO for major keywords
  2. Brand Awareness across targeted locations
  3. Facebook Link Ads redirected to Swiggy


Plan of Action: ORGANIC

  • Highlighted the American Dining Experience by developing insightful content and regular activity across social media platforms was maintained to encourage reservations.
  • Engaging designs were used on social media platforms like Facebook & Instagram to generate traction and local buzz.

Plan of Action: PAID

  • Using radius targeting, only people interested in restaurants and in tasting different cuisine were narrowed down. 
  • The ads we set up targeted only a specific audience, & through Facebook ads we generated leads for Route 66’s Swiggy operation

The Results