The Challenge
Conceptualized by Savio Noronha, Route 66 is an American inspired biker resto- bar in Panaji Goa with an ambience to match a diner in the United States!
Despite Route 66 having an established reputation, it wasn’t reaching it’s digital potential. Engagement & offers were minimum for online customers.
We went through the complete online presence of the brand and came up with an action plan to increase footfalls and online orders.We identified the following solutions for the same:
- Local SEO for major keywords
- Brand Awareness across targeted locations
- Facebook Link Ads redirected to Swiggy
Solution
Plan of Action: ORGANIC
- Highlighted the American Dining Experience by developing insightful content and regular activity across social media platforms was maintained to encourage reservations.
- Engaging designs were used on social media platforms like Facebook & Instagram to generate traction and local buzz.
Plan of Action: PAID
- Using radius targeting, only people interested in restaurants and in tasting different cuisine were narrowed down.
- The ads we set up targeted only a specific audience, & through Facebook ads we generated leads for Route 66’s Swiggy operation
The Results
- There was a 25% increase in business after 1 month of organic promotion There was a 45% growth in business through Facebook / Instagram Ads FB promoted posts and organic engagement achieved a significant following and user-contributed content Client received an ROI of 3600% on its investments
Testimonials
After a long search for a good digital marketing company to accommodate my business marketing needs, I was finally referred to Digit Cure. I just cannot emphasize enough how excellent their work is!!! They get very involved in your business and make you feel like they are an inseparable part of it. They are efficient, responsive and professional. Also, they are persistent and run after you (even if you’re busy) to check, proofread or give feedback for their work. You can absolutely trust them to take charge too. PS: This is the most honest review ever. THANKS DIGIT CURE FAM!
Mahra Alshamsi ~ Asylum
I am extremely satisfied with the work done by Digit Cure in attracting a wider audience to my restaurant with their social media, content creation and online promotion services. Their performance has been exception and has got me a lot of new customers.
Hats off to team Digit Cure who have provided our team with the support that has driven results. Real appreciation to them for building a brilliant website, executing effective social media campaigns and designing attractive billboards that have helped to build our brand presence both online & offline in real quick time.