Job Responsibilities
- Management of social media channels.
- Creating brand awareness by developing engaging, creative and innovative content for regular posting, which enlighten audiences and promote brand-focused messages.
- Structuring behavioural aspect of potential customers.
- Set and achieve account targets.
- Ability to meet deadlines.
- Regularly monitoring the competitor social media sites and creating analysis report.
- Tracking relevant social media influencers for various brands to enhance overall brand reputation and to extend the reach through influencer channels
- Keep up to date with any social media trends.
- Provide a social media performance report for the clients.
- Train/assist social media team members.
- Planning of marketing strategies to help drive traffic, engagement & Leads.
- Responding to any mentions over social media.
- Creating and promoting company blogs.
- Audits and analyses social media presence, including digital advertising costs and returns.
- Assist with the general day to day administrative tasks.
- Excellent knowledge of research requirements for social media strategy.
- Assigning creatives, videos and coordinating with the creative team.
- Coordination with other team members and departments to develop social media timelines that coincide with ad-campaigns, product releases and other brand messages.
- Creating written pieces that are sharp, memorable and effective at prompting readers to take action.
- Maintaining a secure database of all login credentials.
- Exploring the potential value of social media sites that are not yet in our list.
- Discussing and reporting the daily, pending and completed tasks to your reporting head.
- Proactively identifying and providing recommendations on the performance of the content and their engagement.
Key Roles and Responsibilities
- Optimizing content for publication across various social media sites.
- Design Creative Social Media plans, that will help increase followers, likes and also keep the users engaged on Facebook, Instagram, LinkedIn.
- Keep a track on social media key stats, recent hashtags and mentions.
- Social Media Channel optimization and audit.
- Planning the content for different brands.
- Excellent ability to manage multiple projects and prioritize them.
- In depth understanding of various social media platforms and their algorithm changes.
- Overcome the challenges like insufficient website traffic, declining customer retention, slow sales, weak brand awareness and so on.
- Working proactively with passion and patience, creative thinking and strategic mind to be smooth in this particular role.
- Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Oversee all aspects of social media marketing, communication and engagement.
- Lead productive brainstorms that bring out the teammates’ best ideas.
- Editing, writing, consulting, communication and presentation skills.
- To understand which metrics is crucial and relevant to a particular business.