In the year 2020, there are almost 3.81 billion social media users around the world. This number increases by 9.2% every year and that number mirrors a huge audience for…

Google ads quality score is the measure of quality and performance of the ads in your marketing campaigns. As a marketer, your goal should be to reach the target audience…

Instagram link is an excellent option to drive more traffic to your website. The only problem that marketers face is that Instagram allows only one link in your bio. Every…

Google Web Stories is a new WordPress plugin that was introduced to create personalized stories for your website. These web stories are full screen trackable and tappable pages that include…

Google always amazes us with its highly innovative updates as well as improved user experience. Be it about its Microsoft collaboration, Google Duo, or its ads campaign, they are always…

According to a recent study, nearly 70% of the businesses are now using content marketing for their businesses. When you invest in content marketing strategy, it helps you to improve audience engagement,…

Google recently launched people cards which are virtual business cards that will help you to discover people effortlessly. The launch was made keeping in mind millions of influencers, freelancers, self-employed…

Facebook continues to hold tight as one of the ever-increasing and most popular social media platforms. As marketers, we are constantly hearing about the importance of the online presence of…

We often come across the term “Influencer” in our daily lives. It has become a savvy word that most of the people are used to. But what does it actually…

WHAT IS SEM? Search Engine Marketing or SEM is a form of internet marketing that allows the promotion of websites on the Search Engine Result Pages or SERPs. It is…