Ads Specialist

Job Responsibilities

  • Creating Digital Marketing strategies in accordance to client goals and requirements.
  • Creating strategies to increase online traffic, generate leads, remarketing strategies for the client’s growth.
  • Designing and overseeing the different aspects of the digital marketing department, which includes emails, creating and maintaining database, displays, and advertising campaigns.
  • Collect all artwork required for ads and get it approved for publication on digital platforms.
  • Plan and manage various social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Quora, Pinterest, Google, Reddit etc.
  • Develop and monitor campaign budgets.
  • Tracking the conversions and improving the percentages and numbers.
  • Improving the user experience on the company’s website which includes design, content and usability.
  • Monitoring sales results and making adjustments to marketing plans as needed to increase exposure and sales.
  • Prepare accurate reports and analyse the performance of the marketing campaigns. Accordingly, they should take action after understanding what went wrong.
  • Coordinate with different departments to improve the overall results.
  • Manage, train and supervise the rest of the team.
  • Identify the latest trends and technologies emerging in the market. They should also respond to them quickly.
  • Evaluate the important metrics which affect the traffic website, target audience, and service quotas.
  • Work with the team daily to brainstorm innovative and new growth strategies.
  • Reach out to departmental managers to gain key insights into advertising possibilities.
  • Manage and oversee all different contests, digital projects, and giveaways properly.
  • Collecting and evaluating customer feedback data regularly.
  • Evaluating competitor’s Digital Marketing strategies, creating plans and providing suggestions to perform better.
  • Review and create standard operating procedures (SOPs) for Digital Marketing and advise on opportunities for improvement.
  • Manage employee performance and assists employees in making improvements to their performance through coaching, mentoring, training, skill development, and administering performance reviews.
  • Ability to be collaborate with cross-functional peers, managers, subordinates, and partners to achieve business results.
  • Managing the data and creating ad reports for the clients.
  • Continue your education in digital advertising and identify new strategies and tactics to maximize brand visibility.

Job Requirements

  • A bachelor’s degree in marketing major or a relative field is a must having certificates/ Courses in digital marketing field.
  • The candidate should have a minimum of 2 years of experience in advertising and digital marketing.
  • Needs to be experienced with Google ads, Facebook ads, LinkedIn ads etc.
  • In-depth knowledge of different social media platforms, website analytics, and best practices.
  • Good knowledge of different digital marketing channels and experience with online marketing tools and best practices.
  • Able to work with colleagues at all levels to develop marketing goals and evaluate results
  • Good at problem-solving, writing skills and has great analytical skills
  • Highly creative in work, outstanding interpersonal and communication skills.
  • Stay up-to-date with the latest trends in the industry and technologies in the market.
  • Ability to multi-task and meet strict deadlines.
  • Having an understanding of CSS, HTML, JavaScript would be an advantage.

Thanks for choosing to work with us. Choose the role that best suits you, and we will get back to you soon.