With more than 4.39 billion internet users in the world, social media is unarguably the best way to promote your business. For businesses, having an online platform can help to build brand recognition, foster a community around your business, and build good engagement with them.
When used right, social media can help to boost traffic to your website and meet your revenue goals. There are certain techniques that work well and help to get more audience for your site. Here’s how to get this done –
#1. Focus on Your SEO
With good SEO practices in place, you can make sure that your business is reaching the right type of traffic. This will also help you to –
# Improve online visibility of the business
# Land on page one of search results
# Gain more leads
# Increase social media traffic
#2. Build Good Quality Content
‘Content is King’. The audience will return to your website if they get something worth reading. Thus, make sure that the content is:
# Crisp and informative
# Interesting for the audience
It was found in a recent survey that visual content creates 650% more engagement as compared to text-only content. So, make sure to add visual content to your website.
#3. Get Going on Instagram
Instagram gives your business 4.21% more engagement as compared to other social platforms. You can master the art of creating some beautiful visual content and see the difference. This visual content will help you to drive more traffic to your website.
#4. Mobile Compatible Website
65% of the total time spent on social media is through mobile devices. So it becomes crucial to make sure that your website is mobile-friendly. You can check if your website follows the prescribed guidelines using Google’s Page Insights Tool.
#5. Make Your Content Easy to Share
Once your content is easy to read on mobile, it should also be simple to share. Don’t forget to incorporate share buttons on mobile supported websites to drive more traffic. If your content is sharable, more people are likely to do so thereby attracting good traffic back to your site.
#6. Post Consistently and at the Right Time.
Your content posting schedule has a huge impact on website traffic. Posting regularly can help you to increase visibility and grab more traffic.
Having said that it is equally important to post at the right time, basically when a majority of your audience is online. There are various tools that will help you to determine that hours of the day your audience is most active and you can create a posting schedule accordingly.
#7. Constant Audience Engagement
Consistent audience engagement is an effective way to drive more traffic to your website. In order to do this, you can directly engage in conversations with them or answer their questions or obtain their feedback in real-time.
You can also reply to tweets posted for your business or search for relevant hashtags and start conversations. This will also improve the public opinion of your company.
#8. Know Your Competitors
Social media competitive analysis will help you to get insights into your competitors’ performance and how they are engaging their followers. You can know about –
# Successful posting strategies of competitors
# Engagement strategy
# Type of content published and the one that gets maximum engagement
Once you gather this information, you can accordingly mold your strategy to gain more traffic.
#9. Utilize LinkedIn Publishing Platform
Publish high quality and informative content of LinkedIn that delivers good value. You can link or anchor the content on your blog or website to LinkedIn. This will drive more traffic to your website. Also, you can share or link the content that is already posted to your website instead of posting the entire blog.
#10. Build Relevant Surveys
Customers feel valued when they are involved or invited to participate in discussions or surveys. You can create business-related surveys and link the same to your website. This will help to drive more traffic to your website and at the same time increase audience engagement.
#11. Paid Promotions
Paid ads are one effective way to drive traffic to your site or blog. While implementing paid ads be sure to make use of Google Tracking Pixels or Facebook in order to measure the effectiveness of ads.
Certain tools that can be used for paid advertisements –
#1. Facebook ads are very effective to drive traffic and convert them into sales. Promote your ongoing offers through this tool.
#2. Google retargeting ads are very useful to drive more people to your website.
#3. Instagram Ads can be utilized to target specific people or a particular location for the promotion of products.
#4. Engage with influencers on Twitter, Instagram, or Facebook to spread your message to millions of people.
All these tips if implemented properly can help you to gain huge traffic for your site.